Egegen

What Egegen does

Egegen is a privately held Turkish digital marketing and web design agency operating under the legal entity Gen Bilişim Teknolojileri Sanayi ve Ticaret Ltd. Şti. Founded circa 2006, the company is headquartered in İzmir with additional offices in İstanbul and Manisa, serving business clients primarily across Turkey. It offers eight core service lines: web design and development, social media management, custom software development, digital marketing, domain and server management, SEO, mobile application development, and content marketing. SEO is the most differentiated offering, with location-specific sub-services for İzmir, İstanbul, Ankara, and Kocaeli, plus a specialized e-commerce SEO line.

The company's technology stack is built on industry-standard third-party tools rather than proprietary platforms, including SEO analysis tools (Semrush, Ahrefs, Screaming Frog, Oncrawl, SEOmonitor, Similarweb, Deepcrawl, Sitebulb, Majestic) and Google Analytics for web traffic measurement. Web design and development work uses standard web technologies (HTML, CSS, JavaScript, PHP) with responsive design principles. The firm has no proprietary AI/ML capabilities, no published APIs, and no software-as-a-service product.

Egegen operates a consultative, sales-led go-to-market with quote-based pricing customized per client and multi-year contracts facilitated through direct consultation. The company explicitly does not offer standard packages. Its client base is concentrated in mid-to-large Turkish enterprises across diverse industries including manufacturing (KOCAER Group, REFLEX, SPECTRUM), sanitary/construction (E.C.A. SEREL), construction materials (BETONSTAR), food and beverage (ÖZSÜT, KRIStAL YAĞLARI, AYNES KOLAJEN), furniture (ALFEMO, TUNA OFİS, EDINA YATAK), and education/space (SPACE CAMP). The company claims approximately 20 years of experience and 1000 projects completed, and won 10 awards at the 2021 Horizon Interactive Awards. With 1-10 employees, no disclosed funding, and no external investors, Egegen operates as a bootstrapped, founder-owned agency.

Name

Egegen

Legal name

Gen Bilişim Teknolojileri Sanayi ve Ticaret Ltd. Şti.

Website

https://egegen.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Egegen is a Turkish digital marketing agency offering web design, SEO, social media management, and digital marketing services to enterprise clients across Turkey from offices in İzmir, İstanbul, and Manisa.

Ownership category

akta.pro rank

Headquarters

HQ city

Izmir

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Marketing Consulting Services: Revenue generated from providing SEO consulting, web design, social media management, and digital marketing services to business clients. Services are customized based on client needs, with pricing determined through consultation rather than standard packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Egegen is a Turkish digital marketing agency that provides integrated digital services to businesses, including custom web design and development, SEO (on-page, off-page, technical, local, and e-commerce), social media management, custom software and mobile application development, digital advertising, content marketing, and domain/server management. The company delivers these as customized projects via direct consultation rather than fixed packages, serving primarily Turkish businesses across multiple industries.

Product overview

Egegen is a digital marketing and web design agency operating under Gen Bilişim Teknolojileri Sanayi ve Ticaret Ltd. Şti., offering a comprehensive suite of digital services. The core offering spans eight distinct service lines: Web Tasarım (web design and development), Sosyal Medya Yönetimi (social media management), Yazılım (custom software development), Dijital Pazarlama (digital marketing), Alan Adı & Sunucu Yönetimi (domain and server management), SEO (search engine optimization), Mobil Uygulama Geliştirme (mobile app development), and İçerik Pazarlaması (content marketing). SEO services are further specialized by geography (İzmir SEO, İstanbul SEO, Ankara SEO, Kocaeli SEO) and sector (E-ticaret SEO), creating targeted sub-services within the broader SEO umbrella. All services are delivered by a multidisciplinary team with approximately 20 years of industry experience, and the agency serves major Turkish and international brands.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Organic visibility improvement expected within 3-6 months for most projects
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Daha.net: Turkish digital agency providing web design, SEO, and digital marketing services to SMEs across Turkey — directly comparable in service mix, target customer, and Turkish-market focus.
• Ideasoft: A leading Turkish e-commerce solutions provider offering web design, digital marketing, and SEO services to online retailers. Direct competitor in the Turkish e-commerce SEO and digital marketing segment that Egegen explicitly serves.
• Creasoft: Turkish digital agency offering web design, SEO, digital advertising, and social media services. Comparable in service portfolio and target market (Turkish SMEs and enterprise brands).
• SEM (semseo.com): A Turkish SEO and digital marketing agency headquartered in Istanbul with a similar service mix (SEO, web design, social media) and shared focus on the Turkish enterprise/SME market — directly comparable in geography, service offering, and customer profile.
• Nara Creative: Istanbul-based creative and digital marketing agency offering integrated digital services including web design, SEO, and social media — overlaps directly with Egegen's full-service agency positioning.

Broad incumbents

• SmartSites: US-based full-service digital agency offering web design, SEO, social media, and PPC — overlaps with Egegen's core service portfolio as a broader incumbent in the digital marketing agency category.
• Lounge Lizard: US digital agency and creative studio providing web design, SEO, and digital marketing with award-winning creative credentials — comparable in award-winning positioning and full-service delivery model.
• WebFX: Large US-based digital marketing agency offering SEO, web design, and content marketing — a broader incumbent that competes for the same types of SEO-led, performance-marketing engagements at much larger scale.

Others

• Semrush (Agency Partners): Egegen is a heavy user of Semrush as part of its SEO tool stack. Semrush also runs an agency partner program and offers competing SEO service tooling, making it a relevant ecosystem participant and indirect competitor in the SEO delivery market.

Regional players

• Hurma Software: Turkish software/digital agency with overlapping service categories (web development, digital marketing) and similar target market — comparable as a regional competitor in the broader Turkish digital services landscape.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/egegen
• YouTubeyoutube.com/user/egegen
• Facebookfacebook.com/egegen
• LinkedInlinkedin.com/company/egegen
• Instagraminstagram.com/egegen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Egegen