Elan Energy Matrix

What Elan Energy Matrix does

Elan Energy Matrix Pty Ltd is an Australian family-owned recycling company founded in 2012 that operates one of the largest accredited tyre collection and processing factories in Western Australia from a purpose-built facility in Welshpool, Perth. The company's core function is end-of-life tyre resource recovery, transforming waste tyres into three recovered raw materials — Carbon Matrix, Light Oil, and Milled Steel — through a proprietary process that the company states achieves 100% raw material recovery with no waste or by-products.

The underlying technology is a thermal/chemical resource recovery process rather than a software platform, with proprietary steps for each output stream: Carbon Matrix is positioned as up to three times more energy-efficient than mined coal; Light Oil is described as semi-refined and lower-energy than crude oil processing; and Milled Steel is recovered as a sustainable alternative to mined sources. The facility was rebuilt in 2022 after a December 2020 fire destroyed all manufacturing capabilities, and the rebuild won 'Best Build Under $5m in WA 2022'.

The business model combines transaction-fee tyre collection services (online drop-off bookings and commercial pickup, with before- and after-hours options) with sale of recovered raw materials to manufacturing, energy, and steel industry buyers. GTM is sales-led, blending direct field sales for commercial/enterprise accounts with self-serve digital booking for smaller customers. Customers span Industrial Manufacturers, Commercial Fleet Operators, and Government/Community Partners, and the company also invests in community-facing brand building via partnerships such as RugbyWA's SustainABall initiative launched in March 2025.

Name

Elan Energy Matrix

Legal name

Elan Energy Matrix Pty Ltd

Website

https://elanem.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Elan Energy Matrix is an Australian family-owned recycling company that collects waste tyres across Western Australia and processes them into Carbon Matrix, Light Oil, and Milled Steel at its Welshpool facility. It serves industrial manufacturers, commercial fleet operators, and government and community partners.

Ownership category

akta.pro rank

Product category

Tyre Recycling & Resource Recovery

NAICS

Materials Recovery Facilities (562920), Materials Recovery Facilities (56292), Waste Collection (56211)

SIC

Refuse Systems (4953)

akta.pro industry

PRIMARYIMANAMAF

Tire Recycling & Processing (Shredding, TDF, Pyrolysis Feedstock)

Industrials, Manufacturing & Construction/Plastics & Rubber Manufacturing/Plastic & Rubber Recycling and Reprocessing

SECONDARYTLAKADAI

Tire Recycling, Disposal & Sustainability Services

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Tire Services (Sales, Repair, Retreading)

SECONDARYEUAIANAJ

Material Reuse & Upcycling Services (Non-recycling Transformation)

Energy, Utilities & Environment/Environmental Services (Waste Management, Recycling & Remediation)/Resource Recovery & Circular Economy Services (Reuse, Take-back, Refurbishment)

Keywords

• Tyre recycling services
• Waste tyre processing
• Carbon matrix recovery
• Resource recovery facility
• Circular economy materials

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Tyre Collection Services: Collection and pickup services for waste tyres from commercial and individual customers across Western Australia. Customers can request bulk tyre collections or drop off tyres at the facility. Services include customised collections with before- and after-hours availability.
2. Tyre Processing and Recycling: Processing of collected and dropped-off tyres through resource recovery to produce sustainable raw materials (Carbon Matrix, Light Oil, Milled Steel) for manufacturing industries.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Elan Energy Matrix operates an accredited tyre recycling service in Western Australia, collecting and processing end-of-life tyres at its Welshpool Tyre Resource Recovery Facility. The company transforms 100% of waste tyre materials into three recovered raw materials — Carbon Matrix, Light Oil, and Milled Steel — sold to manufacturing industries to displace mined resources, with no waste or by-products. Services include customised commercial tyre collection across Perth and regional WA, plus self-serve drop-off at the facility.

Product overview

Elan Energy Matrix operates as a single unified tyre recycling service rather than a platform-plus-modules architecture. Their core offering consists of tyre collection services and tyre processing at their Welshpool facility, which transforms waste tyres into three recovered raw material products: Light Oil, Carbon Matrix, and Milled Steel. The company provides end-to-end service from tyre collection through to resource recovery, aiming to achieve zero waste in the tyre recycling process.

Differentiator

Problem solved

Functional benefit

Products and services

• Tyre Collection Services Collection and pickup service for waste tyres from commercial and individual customers across Western Australia, offering customised bulk collections (including before- and after-hours availability) plus a digital, paper-reduced invoicing system. Targets commercial fleet operators generating bulk waste tyres.
• Tyre Processing State-of-the-art processing of collected or dropped-off end-of-life tyres at Elan's Welshpool facility using proprietary recovery technologies to recover resources within waste tyres, reducing use of raw materials while enhancing recovered raw materials in manufacturing.
• Carbon Matrix Sustainable carbon product recovered from waste tyres at Elan's Tyre Resource Recovery Facility; contains far less impurities and is up to three times more energy-efficient than mined coal. Provided as a recovered raw material input to industrial manufacturing customers.
• Light Oil Semi-refined light oil recovered from waste tyres using Elan's proprietary process; being already semi-refined, it requires less energy than crude oil and offers significant environmental savings. Provided as a recovered raw material input to industrial manufacturing customers.
• Milled Steel Steel recovered from Elan's Tyre Resource Recovery Facility, providing sizeable environmental benefits when compared to traditionally mined sources. Provided as a recovered raw material input to industrial manufacturing customers.

Quantifiable outcome

• 100% raw material recovery from end-of-life tyres with no waste to landfill
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• RugbyWAcoreGTM or Marketing Partner · 1 March 2025Elan Energy Matrix partnered with RugbyWA to launch SustainABall, a community initiative designed to keep rugby equipment in circulation and reduce waste across the sport in Western Australia. Through a ball exchange program, players and families can return worn rugby balls at selected RugbyWA exchange days and receive a replacement backyard ball in return. This partnership extends Elan's circular economy thinking into grassroots sport, supporting clubs, families and the broader rugby community while driving real environmental action statewide.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lehigh Technologies: Manufacturer of micronised rubber powder from end-of-life tyres for rubber, plastics, and construction applications. Directly comparable to Elan on tire-to-raw-material recovery with industrial B2B sales.
• ResourceCo: Australian resource recovery and recycled materials producer converting waste streams into construction-grade inputs. Comparable to Elan in applying resource-recovery technology to waste feedstocks for industrial markets.
• Tyrecycle: Australia's largest dedicated tyre recycler, operating nationally with crumb rubber, steel, and fibre outputs. Directly comparable to Elan as a competing end-of-life tyre processor serving industrial buyers across Australia.
• Genan: European tyre recycler operating large-scale plants that recover rubber, steel, and textile from waste tyres for industrial buyers. Comparable to Elan on process architecture and multi-product output strategy.
• Emanuel Tire: US-based tyre recycling and crumb rubber producer supplying industrial rubber compounders and manufacturers. Comparable to Elan as a regional tyre-recycling processor monetising recovered rubber and steel.
• Liberty Tire Recycling: North America's largest tyre recycler, processing end-of-life tyres into crumb rubber, fuel, and steel outputs. Comparable to Elan on technology, multi-product recovery, and B2B industrial customer model.

Emerging players

• Close the Loop: Australian soft-plastics and resource recovery company producing recycled-content raw materials for manufacturers and infrastructure. Comparable to Elan as an emerging circular-economy processor selling recovered inputs to industrial buyers.
• Circular Plastics Australia: Australian joint venture focused on advanced plastics recycling using chemical and mechanical processes. Comparable as an emerging Australian resource-recovery operator applying circular-economy technology to waste streams.

Broad incumbents

• Bridgestone Australia: Major tyre manufacturer with sustainability programs covering end-of-life tyre recovery in Australia. Comparable as a broader incumbent that touches Elan's feedstock supply chain and competing downstream recovered-rubber demand.
• Cleanaway Waste Management: Australia's largest waste management company with collections and resource recovery divisions. Comparable as a broader incumbent that competes for tyre collection volumes and offers competing recycling routes.

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/elan-energy-matrix-pty-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elan Energy Matrix