Ballarat
Ballarat Real Estate Pty Ltd is a family-owned, full-service real estate agency in Ballarat, Victoria, offering residential and commercial sales, property management, and business sales across Central Victoria via a small partner-led team.
- Company typePrivate
- Founded1983
- HeadquartersBallarat, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ballarat does
Ballarat Real Estate Pty Ltd is a family-owned, full-service real estate agency headquartered at 402 Sturt Street, Ballarat, Victoria, Australia. Founded in 1983, the firm operates across the Ballarat and broader Central Victoria region, serving residential sellers and buyers, commercial property clients, rental landlords, and tenants. The agency is operated primarily by members of the Morrison family across partner, sales, and management roles, supported by a small team of consultants.
The company's service portfolio spans residential property sales, commercial sales and leasing, business sales, rental property management, buyer/seller representation, and free property appraisals. It monetizes through three core revenue streams: transaction-based commission on residential and commercial sales, recurring fees from property management services, and commission on business sales. It employs industry-standard platforms rather than proprietary technology — Agentpoint for website and CRM, Reapit for property image hosting, and PropertyMe for rental management — and has no disclosed software, AI, or data product offerings.
Distribution is anchored by a physical headquarters on a prominent Ballarat thoroughfare with seven-day operating hours, complemented by a property search portal, third-party portal listings (realestate.com.au, realcommercial.com.au), email newsletters, social media, and in-person open-for-inspections. The customer base is almost entirely long-tail SMB and individual consumers in a single regional market; there are no enterprise clients, no external institutional investors, no subsidiaries, and no disclosed funding history.
Ballarat firmographics
Firmographics- Name
- Ballarat
- Legal name
- Ballarat Real Estate Pty Ltd
- Website
- https://ballaratrealestate.com.au
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ballarat Real Estate Pty Ltd is a family-owned, full-service real estate agency in Ballarat, Victoria, offering residential and commercial sales, property management, and business sales across Central Victoria via a small partner-led team.
- Ownership category
- akta.pro rank
Ballarat industry classification
Industry- Product category
- Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Buyer Representation (FSAEAJAG)
Keywords
Where Ballarat is headquartered
LocationHeadquarters
- HQ city
- Ballarat
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Ballarat business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Property Sales Commission: Commission-based revenue from residential and commercial property sales. Agents represent buyers and sellers in property transactions.
- Property Management Fees: Ongoing property management services for rental providers including tenant placement, rent collection, and property maintenance coordination.
- Commercial and Business Sales: Commercial property sales and business sales transactions with associated commission fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based real estate services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Ballarat product offering
Product offeringCore offering
Ballarat Real Estate is a full-service real estate agency that buys, sells, leases, and manages residential and commercial properties across the Ballarat and Central Victoria region. Its offering covers residential property sales, commercial property sales, leasing and business sales, rental property management, and buyer/seller representation services.
Product overview
Ballarat Real Estate Pty Ltd is a full-service real estate agency offering residential and commercial property sales, property management, and business sales services across Ballarat and Central Victoria. The company operates as a traditional real estate agency with no software-as-a-service or technology platform products. Services include residential property sales, commercial property services (sales, leasing, business sales), rental property management, and buyer/seller representation. The agency is known for its local market expertise and has multiple partner agents operating across the Ballarat region.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Sales
- Commercial Property Services
- Property Management
- Business Sales
Quantifiable outcome
- Achieved full asking price for property sold after one open house (per testimonial)
Companies that use Ballarat
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Ballarat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Ballarat partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Ballarat competitors and assessment
Company assessmentBroad incumbents
- Ray White: Largest Australian real estate network with extensive regional Victorian presence including Ballarat. Comparable full-service agency model (sales, rentals, property management, commercial) at significantly larger scale.
- LJ Hooker: National Australian real estate franchise network with offices across Victoria including regional markets. Directly comparable residential sales, rental, and property management offering.
- McGrath Estate Agents: Major Australian residential real estate agency with sales, property management, and project marketing services. Comparable service offering, though primarily metropolitan-focused rather than regional like Ballarat Real Estate.
- Harcourts: International and Australian real estate group with Victorian offices offering residential sales, property management, and commercial services. Comparable traditional agency model at larger network scale.
Direct peers
- Barry Plant: Major Victorian-headquartered real estate network with strong regional and metropolitan presence across residential sales, property management, and commercial services. Directly comparable agency model with similar service mix and geographic overlap in Victoria.
- Buxton Real Estate: Victorian-based real estate agency group providing residential sales, property management, and project marketing across metropolitan and regional Victoria. Comparable service mix and Victorian geographic overlap.
- Stockdale & Leggo: Long-established Victorian/Australian real estate group offering residential sales, rentals, and property management through a network of offices. Closely comparable traditional agency model with overlapping regional Victorian footprint.
- PRD Nationwide: Australian real estate network with strong regional presence across residential sales, property management, and commercial. Comparable full-service traditional agency model in regional markets.
- RE/MAX Australia: Global real estate franchise with Australian presence including regional markets. Comparable full-service agency offering residential sales, rentals, and property management.
- Century 21: International real estate franchise operating across Australian regional and metropolitan markets. Comparable residential and commercial agency model with shared service mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ballarat social profiles
Digital presenceBallarat compliance and trust
Trust signalCompliance2 records
Ballarat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ballarat leadership team
Management profileNumber of profiles
Profiles7 records
Ballarat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ballarat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ballarat
What does Ballarat do?
Ballarat Real Estate is a full-service real estate agency that buys, sells, leases, and manages residential and commercial properties across the Ballarat and Central Victoria region. Its offering covers residential property sales, commercial property sales, leasing and business sales, rental property management, and buyer/seller representation services.
Is Ballarat a public or private company?
Ballarat is a private company. It is classified as family owned and is currently operating.
When was Ballarat founded?
Ballarat was founded in 1983. It employs 11 to 50 people.
Where is Ballarat based?
Ballarat is headquartered in Ballarat, Australia, in the Oceania region.
How does Ballarat make money?
Three revenue lines are on record. Property Sales Commission is the primary driver. The others are property Management Fees and commercial and Business Sales.
Who are Ballarat's main competitors?
Broad incumbents on record are Ray White, LJ Hooker, McGrath Estate Agents and Harcourts. Direct peers are Barry Plant, Buxton Real Estate, Stockdale & Leggo, PRD Nationwide, RE/MAX Australia and Century 21.
Does Ballarat have an API?
No public API is recorded for Ballarat.
What industry is Ballarat in?
Ballarat's product category is Real Estate Services. Its primary akta.pro industry code is FSAEAJAG, Real Estate Buyer Representation. Its NAICS code is 53121 and its SIC code is 6531.