CitySport

What CitySport does

CitySport is a sports and fitness facility located in Clerkenwell, London, operating as the official sports facility for City St George's, University of London. Founded over ten years ago, the centre offers a high-spec gym, a sports hall, and studios, with activity programmes covering gym and fitness, group exercise, and sports and courts. The facility also runs university-specific activities including Active Wellbeing, Participation, Club Sport, Performance Sport, Events, and Staff Activities, and has hosted commercial events with partners such as Sport England and the NBA.

The business operates on a direct-to-consumer, subscription-based model with four membership tiers: Public, Student, Staff, and Discounted. Bookings and membership management are handled through a dedicated online booking platform. The primary customer segments are university students (primary), university staff, and the general public living, working, or visiting the Clerkenwell area.

CitySport is institutionally owned by City St George's, University of London, functioning as a university operational unit rather than a separately capitalized entity. There are no external investors, no disclosed funding, and no public revenue figures. The technology stack is standard fitness-facility equipment plus a website and online booking system, with no proprietary AI or software capabilities disclosed. Marketing and distribution are conducted primarily through the CitySport website and physical facility access.

Name

CitySport

Legal name

CitySport

Website

https://citysport.org.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

CitySport is a London-based sports and fitness facility in Clerkenwell, operated by City St George's, University of London, offering gym, sports hall, and studio access to university students, staff, and the local public via tiered memberships.

Ownership category

akta.pro rank

Product category

Fitness Centre / Sports Facility Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industry

Venue Operations, Management & Facility Services (MPAKAEAN)

Keywords

• Sports facility
• Fitness centre
• University gym
• Group exercise
• Membership access

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: CitySport generates revenue through various membership tiers including Public Membership, Student Membership, Staff Membership, and Discounted Membership plans, offering access to gym, sports hall, and studio facilities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

CitySport operates a high-spec sports and fitness centre in Clerkenwell, London, providing gym, sports hall, and studio facilities along with group exercise, sports, and university-linked activity programmes. Access is sold through membership tiers (Public, Student, Staff, Discounted) and the venue is also hired out for commercial events such as video shoots, fashion shows, seminars, and coaching clinics.

Product overview

CitySport is a single, unified sports and fitness centre operated by City St George's, University of London. Located in Clerkenwell, it has been serving fitness and sports training needs for over ten years. The facility offers a comprehensive range of health and fitness services including a high-spec gym, sports hall, and studios. CitySport's activities are organized into three main programmes: Facilities (Gym, Sports hall, Studios), Activity Programme (Gym and Fitness, Group Exercise, Sports and Courts), and University Activities (Active Wellbeing, Participation, Club Sport, Performance Sport, Events, Staff Activities). The centre provides various membership tiers including Public, Student, Staff, and Discounted options to serve both the university community and the wider public. The venue also hosts commercial events including video shoots, fashion shows, seminars, and coaching clinics for organizations like Sport England and the NBA.

Differentiator

Problem solved

Functional benefit

Products and services

• Gym
• Sports Hall
• Studios
• Activity Programme (Gym & Fitness, Group Exercise, Sports and Courts)
• University Activities (Active Wellbeing, Participation, Club Sport, Performance Sport, Events, Staff Activities)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• City St George's, University of LondoncoreStrategic or Co-development PartnerCitySport is the official sports facility for City St George's, University of London, serving as an integral part of the university's student experience through sport and physical activity initiatives.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Nuffield Health:
• Fitness First: Established London fitness club chain with multiple sites in central London, including near Clerkenwell. Overlaps with CitySport on gym, classes, and personal training offerings.
• The Gym Group: UK-wide budget gym operator with significant London presence. Comparable on subscription model and target customer, though operates at much larger scale than CitySport.
• PureGym: Large low-cost gym chain with multiple London locations offering subscription-based fitness. Competes with CitySport's Public Membership tier for price-sensitive Clerkenwell residents and workers.
• Virgin Active: Premium health club chain with London clubs offering gym, group exercise, and family programming. Comparable on facilities and tiered memberships targeting central London professionals.

Regional players

• Third Space London: Premium central London health club chain. Targets the same affluent professional market as CitySport's Public Membership and venue-hire offerings, though positioned at a higher price point.

Direct peers

• Everyone Active: UK leisure centre operator managing council and university-affiliated facilities with gym, sports hall, and group exercise programming. Highly comparable business model and customer mix to CitySport.
• Gymbox: London-focused boutique fitness operator with multiple central locations. Competes directly with CitySport for the Clerkenwell-area young professional demographic and offers comparable group exercise programming.
• Better (formerly GLL): Operates public leisure facilities across London, often in partnership with local authorities and universities. Comparable to CitySport because both run multi-purpose sports/fitness facilities serving a community plus institutional membership base on subscription terms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/citysportec1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CitySport