Goldsun Media Group
Goldsun Media Group is a Vietnamese OOH and DOOH advertising company founded in 1994, operating digital billboards, airport, Metro, and WiFi marketing assets across 27 of Vietnam's 34 provinces. It serves international brands, national enterprises, and SMEs primarily through enterprise field sales.
- Company typePrivate
- Founded1994
- HeadquartersHanoi, Vietnam
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Goldsun Media Group does
Goldsun Media Group is a Vietnamese out-of-home (OOH) advertising company founded in 1994, operating the country's largest digital and traditional billboard network with assets in 27 of Vietnam's 34 provinces. The company runs a portfolio of core products — Digital OOH on modern LED screens, traditional Billboards/Pano, Airport Advertising at Noi Bai and Tan Son Nhat, WiFi Marketing, Lightbox Displays, and exclusive Hanoi Metro advertising — supplemented by Programmatic DOOH, 3D Anamorphic creative capabilities, and a proprietary 'Green OOH' technology stack using energy-efficient LEDs with thermal and light sensors that reduces network electricity consumption by 30–50%. Its 30+ year operating history, dominant placement at Vietnam's two flagship airports, and exclusive Hanoi Metro concession form the core of its competitive position.
Goldsun monetizes primarily through quote-based, multi-year advertising contracts with international brands (Apple, Samsung Galaxy AI), national enterprises (TPBank, NCB, Danapha), and SMEs, distributed via direct enterprise field sales and advertising agency partnerships. GTM motion is enterprise B2B, with campaigns sold through consultation with brand marketing teams and media agencies; revenue streams span Digital OOH, Traditional OOH, Metro, Airport, and WiFi-based data monetization. The company is privately held (no parent company or institutional investors identified in source material), headquartered in Hanoi at Keangnam Landmark Tower with a regional office in Ho Chi Minh City at PetroVietnam Tower, and operates with 251–500 employees alongside a wholly-owned subsidiary, Goldsun Focus Media.
Goldsun Media Group firmographics
Firmographics- Name
- Goldsun Media Group
- Legal name
- Goldsun Media Group
- Website
- https://goldsungroup.com.vn
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Goldsun Media Group is a Vietnamese OOH and DOOH advertising company founded in 1994, operating digital billboards, airport, Metro, and WiFi marketing assets across 27 of Vietnam's 34 provinces. It serves international brands, national enterprises, and SMEs primarily through enterprise field sales.
- Ownership category
- akta.pro rank
Goldsun Media Group industry classification
Industry- Product category
- Outdoor Advertising (Digital Out-of-Home / DOOH)
- NAICS
- Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)
- akta.pro secondary industries
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB), Transit & Transport OOH Advertising (Bus, Rail, Airport) (MPAAAKAC), Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE), Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)
Keywords
Where Goldsun Media Group is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices2 records
Markets served
Goldsun Media Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Digital OOH Advertising: Revenue from digital billboard and LED screen advertising placements at strategic urban locations and airports, with dynamic content scheduling and programmatic capabilities.
- Traditional OOH Advertising: Revenue from static billboard, pano, and lightbox advertising displays across Vietnam's 27 provinces.
- Metro Advertising: Exclusive advertising rights on Hanoi Metro system with over 20 million annual passenger journeys, providing high-frequency exposure in enclosed transit environments.
- Airport Advertising: Advertising services at international airports including T1/T3 Noi Bai and Tan Son Nhat, targeting high-spending travelers and business professionals.
- WiFi Marketing: WiFi-based marketing services connecting users upon WiFi access, enabling data collection, engagement, and conversion optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom advertising packages based on location, duration, and screen type |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Goldsun Media Group product offering
Product offeringCore offering
Goldsun Media Group sells advertising placements across a nationwide Vietnamese OOH/DOOH network, including digital LED screen advertising at urban traffic junctions, large-format billboards, premium airport advertising at Noi Bai and Tan Son Nhat, WiFi-based marketing engagements, illuminated lightbox displays, and exclusive transit advertising on the Hanoi Metro system. The company targets brand advertisers through direct enterprise sales and media agency partnerships, providing both static and dynamic digital placements with programmatic and data-driven optimization capabilities.
Product overview
Goldsun Media Group operates as a leading out-of-home (OOH) and digital out-of-home (DOOH) advertising company in Vietnam with over 30 years of industry experience. The company's product portfolio includes core advertising services such as Digital OOH (LED screen advertising with dynamic content capabilities), Billboard/Pano (traditional large-format billboards at major traffic intersections), Airport Advertising (premium advertising at international airports including newly launched LED screens at T3 Terminal Tan Son Nhat and T1 Noi Bai), WiFi Marketing (user engagement upon WiFi access), Lightbox Displays (backlit displays for 24/7 visibility), Metro Advertising (exclusive advertising rights across Hanoi Metro serving 20+ million annual passengers), and Programmatic DOOH (automated buying platform for real-time optimization). The company also pioneered Green OOH, an energy-efficient initiative using smart LED technology that reduces electricity consumption by 30-50%. These services are complemented by advanced capabilities including data-driven content distribution, 3D Anamorphic creative displays, and integration with mobile/digital channels for cross-media campaigns.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 30-50% energy reduction across network through Green OOH technology
- +2 more outcomes
Companies that use Goldsun Media Group
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Goldsun Media Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Goldsun Media Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights6 records
Goldsun Media Group competitors and assessment
Company assessmentBroad incumbents
- Clear Channel Outdoor: Large global OOH and DOOH operator with airport, transit, and roadside digital inventory; provides a comparable benchmark for premium digital screen monetization and concession-based airport portfolios.
- Lamar Advertising: Global OOH incumbent operating one of the largest billboard and DOOH networks; comparable as a digital-out-of-home screen-network operator with programmatic and airport/transit exposure.
- Ströer SE & Co. KGaA: German digital OOH and out-of-home leader with strong transit and digital screen assets; comparable in programmatic DOOH deployment and large-format urban screens in a single-country anchor market.
Direct peers
- Asiaray Media Group: Asia-based OOH operator with airport, billboard, and digital screen networks across Greater China and Southeast Asia; directly comparable as a regional DOOH competitor chasing the same airport and premium urban advertisers.
- JCDecaux Vietnam: JCDecaux operates street furniture, billboard, and transit OOH in Vietnam, directly competing for the same urban inventory, advertisers, and DOOH share that Goldsun targets.
- Focus Media (分众传媒): China's dominant elevator and building-screen DOOH network with programmatic and data-driven capabilities; highly comparable as an Asia-focused DOOH screen-network operator monetizing captive indoor audiences.
- Vina Outdoor (Vina OOH): Vietnamese OOH competitor operating billboards and digital screens across Vietnam; directly competes for the same national advertisers and provincial inventory as Goldsun.
Emerging players
- Hivestack: Programmatic DOOH demand-side platform enabling automated buying on digital OOH screens; comparable as a technology-layer enabler for the same programmatic capabilities Goldsun is deploying on its network.
Others
- WPP (OOH division including GroupM): Global media agency group that buys large volumes of OOH/DOOH inventory on behalf of brands; comparable as an aggregator and channel partner that controls advertiser demand flowing into Goldsun's network.
Regional players
- Big Outdoor: India-based DOOH and OOH operator with airport and digital screen assets in a single fast-growing Asian market; comparable as a regional DOOH peer with similar captive-audience monetization model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Goldsun Media Group social profiles
Digital presenceGoldsun Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goldsun Media Group leadership team
Management profileNumber of profiles
Goldsun Media Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Goldsun Media Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goldsun Media Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goldsun Media Group
What does Goldsun Media Group do?
Goldsun Media Group sells advertising placements across a nationwide Vietnamese OOH/DOOH network, including digital LED screen advertising at urban traffic junctions, large-format billboards, premium airport advertising at Noi Bai and Tan Son Nhat, WiFi-based marketing engagements, illuminated lightbox displays, and exclusive transit advertising on the Hanoi Metro system. The company targets brand advertisers through direct enterprise sales and media agency partnerships, providing both static and dynamic digital placements with programmatic and data-driven optimization capabilities.
Is Goldsun Media Group a public or private company?
Goldsun Media Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Goldsun Media Group founded?
Goldsun Media Group was founded in 1994. It employs 251 to 500 people.
Where is Goldsun Media Group based?
Goldsun Media Group is headquartered in Hanoi, Vietnam, in the Asia region.
How does Goldsun Media Group make money?
Five revenue lines are on record. Digital OOH Advertising is the primary driver. The others are traditional OOH Advertising, metro Advertising, airport Advertising and wiFi Marketing.
Who are Goldsun Media Group's main competitors?
Broad incumbents on record are Clear Channel Outdoor, Lamar Advertising and Ströer SE & Co. KGaA. Direct peers are Asiaray Media Group, JCDecaux Vietnam, Focus Media (分众传媒) and Vina Outdoor (Vina OOH). Hivestack is listed as an emerging player. WPP (OOH division including GroupM) is listed as an others. Big Outdoor is listed as a regional player.
Does Goldsun Media Group have an API?
No public API is recorded for Goldsun Media Group.
What industry is Goldsun Media Group in?
Goldsun Media Group's product category is Outdoor Advertising (Digital Out-of-Home / DOOH). Its primary akta.pro industry code is BPAFALAB, Digital Out-of-Home (DOOH) Screens & Networks, with a secondary code of MPAAAKAB, Digital Out-of-Home (DOOH) Advertising. Its NAICS code is 54181 and its SIC code is 7310.