Big Outdoor
Big Outdoor is a private, Dallas-headquartered out-of-home advertising company founded in 2013 that rents premium OOH inventory across seven formats (Spectaculars, Digital, Wallscapes, Barricades, Billboards, Kiosks, Specialty) in 12 major US markets to major consumer brands, creative agencies, and real estate development partners, while also offering end-to-end development services for new advertising sites.
- Company typePrivate
- Founded2013
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Big Outdoor firmographics
Firmographics- Name
- Big Outdoor
- Website
- https://bigoutdoor.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Big Outdoor is a private, Dallas-headquartered out-of-home advertising company founded in 2013 that rents premium OOH inventory across seven formats (Spectaculars, Digital, Wallscapes, Barricades, Billboards, Kiosks, Specialty) in 12 major US markets to major consumer brands, creative agencies, and real estate development partners, while also offering end-to-end development services for new advertising sites.
- Ownership category
- akta.pro rank
Big Outdoor industry classification
Industry- Product category
- Out-of-Home Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)
- akta.pro secondary industry
- Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD)
Keywords
Where Big Outdoor is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Big Outdoor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Advertising Space Rental: BIG Outdoor rents out premium out-of-home advertising spaces to major brands, including digital and traditional formats across 12 major US markets. Revenue is generated from advertising contracts across their inventory of signage solutions.
- Development Services: The company develops new advertising spaces for real estate partners, handling concepting, design, lobbying, permitting, construction, activation, and ongoing management. This creates recurring revenue streams from newly developed properties.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
Big Outdoor product offering
Product offeringCore offering
Big Outdoor rents premium out-of-home advertising spaces across 12 major US markets, offering seven core formats: spectaculars, digital displays, wallscapes, barricades, billboards, kiosks, and specialty formats. The company also provides end-to-end development services for property owners and real estate partners to design, permit, build, and manage new advertising installations on existing or future properties.
Product overview
BIG Outdoor is an Out-Of-Home (OOH) advertising company offering a portfolio of seven core advertising formats: Spectaculars (large-scale displays), Digital (dynamic digital screens), Wallscapes (building wall advertising), Barricades (ground-level advertising), Billboards (traditional billboards), Kiosks (standalone illuminated displays), and Specialty (custom/unconventional formats). The company operates across 12 major US markets including New York, Los Angeles, Chicago, Dallas, San Francisco, San Diego, Atlanta, Portland, Austin, Nashville, and Boston. Additionally, BIG Outdoor provides development services to help property owners create and monetize new advertising spaces through a streamlined process from concepting through ongoing management.
Differentiator
Problem solved
Functional benefit
Products and services
- Spectaculars
Companies that use Big Outdoor
Customer profileNamed customers22 records
Segments3 records
Ideal customer profiles3 records
Big Outdoor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Big Outdoor partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Top Consumer BrandscoreBIG Outdoor collaborates with top consumer brands including Apple, Google, Amazon, Meta, Coca-Cola, Samsung, Netflix, Hulu, HBO, Warner Bros, and others for out-of-home advertising placements across their premium inventory of digital and traditional signage formats in major US markets.
- Creative AgenciescoreBIG Outdoor works with creative agencies to deliver out-of-home advertising campaigns for their clients, providing access to premium advertising spaces and creative format options across 12 major US cities.
- Land Developers and Property OwnerscoreBIG Outdoor develops lucrative signage solutions for top real-estate partners in major US cities on both existing and future properties, private and municipal. Their process encompasses concepting, design, lobbying, permitting, construction, activation, and ongoing management.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Big Outdoor competitors and assessment
Company assessmentOthers
- Talon Outdoor: Independent OOH media agency planning and buying out-of-home campaigns for advertisers. Adjacent participant in the same OOH ecosystem that purchases inventory from operators like Big Outdoor.
- Billups: Independent OOH media agency and ad-tech company focused on planning, buying and measurement for out-of-home campaigns. Sits alongside Big Outdoor as a buyer-facing intermediary in the OOH value chain.
Direct peers
- Intersection: Place-based and digital OOH operator running premium urban media in transit hubs, LinkNYC kiosks and street furniture. Competes for the same digital OOH and premium urban budgets as Big Outdoor.
- Clear Channel Outdoor: Global OOH operator with a sizable US static and digital billboard business plus airports and street furniture. Overlaps directly with Big Outdoor's premium urban signage portfolio and agency relationships.
- Branded Cities: Independent US OOH operator specializing in large-format spectaculars, wallscapes and digital signage in top US and Canadian markets. Closest direct competitor to Big Outdoor's premium spectacular-and-wallscape offering.
- Outfront Media: Largest US-focused out-of-home advertising operator with a national portfolio of billboards, transit and place-based media. Directly comparable to Big Outdoor in selling premium urban OOH to national brand advertisers.
- Lamar Advertising: Public US OOH leader with the largest billboard footprint in the country. Competes with Big Outdoor for national brand budgets across both static and digital billboard inventory.
Emerging players
- Wrapify: Tech-enabled OOH network that wraps consumer vehicles in advertising and sells the impressions programmatically. An emerging player competing for the same brand advertiser wallet with a novel, fragmented-asset model.
Broad incumbents
- Ströer: Major European-based OOH and digital out-of-home operator with growing US presence through digital roadside assets. Comparable as a digital OOH incumbent competing for national advertiser spend.
- JCDecaux: Global leader in street furniture and transit OOH, including bus shelters, kiosks and airports. Overlaps with Big Outdoor's kiosk and street-level formats but operates at much larger, multinational scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Big Outdoor social profiles
Digital presenceBig Outdoor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Outdoor leadership team
Management profileNumber of profiles
Profiles2 records
Big Outdoor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Outdoor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Outdoor
What does Big Outdoor do?
Big Outdoor rents premium out-of-home advertising spaces across 12 major US markets, offering seven core formats: spectaculars, digital displays, wallscapes, barricades, billboards, kiosks, and specialty formats. The company also provides end-to-end development services for property owners and real estate partners to design, permit, build, and manage new advertising installations on existing or future properties.
Is Big Outdoor a public or private company?
Big Outdoor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Big Outdoor founded?
Big Outdoor was founded in 2013. It employs 11 to 50 people.
Where is Big Outdoor based?
Big Outdoor is headquartered in Los Angeles, United States, in the North America region.
How does Big Outdoor make money?
Two revenue lines are on record. Advertising Space Rental is the primary driver. The others are development Services.
Who are Big Outdoor's main competitors?
Others on record are Talon Outdoor and Billups. Direct peers are Intersection, Clear Channel Outdoor, Branded Cities, Outfront Media and Lamar Advertising. Wrapify is listed as an emerging player. Broad incumbents are Ströer and JCDecaux.
Does Big Outdoor have an API?
No public API is recorded for Big Outdoor.
What industry is Big Outdoor in?
Big Outdoor's product category is Out-of-Home Advertising. Its primary akta.pro industry code is BPAFALAA, Static Billboards & Posters (Roadside, Wallscapes), with a secondary code of BPAFALAD, Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths). Its NAICS code is 54185 and its SIC code is 7310.