Go-Araldite
Go-Araldite is the consumer brand for Araldite two-component epoxy adhesives, owned by Huntsman Corporation. It sells DIY and industrial epoxy glues across 35+ countries through major retailers, Amazon, and regional distributors.
- Company typePrivate
- Founded1946
- HeadquartersBasel, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Go-Araldite does
Go-Araldite is the consumer-facing brand identity for Araldite, a two-component epoxy adhesive line owned by Huntsman Corporation (NYSE: HUN), a US-listed specialty chemicals group headquartered in The Woodlands, Texas, with European operating presence via Huntsman Advanced Materials (Europe) BV in Tienen, Belgium. The brand originates from epoxy technology developed in Switzerland in 1946 by what was then Ciba-Geigy, and the Araldite trademark is now registered to Huntsman or its affiliates across multiple jurisdictions. Product development, formulation, and industrial-grade manufacturing are housed within the parent, while the go-araldite.com consumer website is operated as a small, dedicated brand-management function sized at 11–50 employees.
The product range is deliberately narrow and centered on five core SKUs differentiated by cure profile and use case: Araldite RAPID (5-minute working time, 320 Kg/cm² bond class), Araldite ULTRA STRONG (maximum strength, 90-minute working time, 14-hour full cure), Araldite INSTANT 90 SEC (90-second set), Araldite CRYSTAL (translucent bonds for glass and jewelry), and Araldite METAL (formulated for steel, aluminum, copper, brass). All variants share the same 2-component resin/hardener epoxy chemistry, marketed for multi-material compatibility (metal, wood, masonry, ceramics, glass, concrete, leather, fabric, rubber, most plastics), temperature resistance up to 120°C depending on grade, and water/rust resistance for indoor and outdoor use. Distribution spans 35+ countries via a hybrid model: large DIY retailers and Amazon for consumer pull-through, country-specific industrial distributors (Biesterfeld in the Nordics, Mascherpa in Italy, Tekbond in Brazil) for regional reach, and Huntsman's direct enterprise sales force for aerospace, construction, marine, and motorsports accounts.
The business model is hardware sales of packaged consumer adhesives (5ml to 75ml tubes and syringes) through third-party retail and e-commerce channels, with no disclosed direct pricing on the brand site; bulk and industrial procurement is handled via parent-company contact channels. Revenue is not separately disclosed; the Araldite brand sits inside Huntsman's Advanced Materials segment rather than as a standalone reporting entity, and there is no public headcount, ARR, or unit-shipment data for the brand itself. Customer mix is bifurcated between high-volume, low-AOV consumer DIY purchases and low-volume, high-AOV industrial specification sales, with both segments supported by the same underlying formulation platform but routed through distinct commercial channels.
Go-Araldite firmographics
Firmographics- Name
- Go-Araldite
- Legal name
- Huntsman International LLC
- Website
- https://go-araldite.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Go-Araldite is the consumer brand for Araldite two-component epoxy adhesives, owned by Huntsman Corporation. It sells DIY and industrial epoxy glues across 35+ countries through major retailers, Amazon, and regional distributors.
- Ownership category
- akta.pro rank
Go-Araldite industry classification
Industry- Product category
- Adhesives and Sealants
- NAICS
- Adhesive Manufacturing (32552), Paint, Coating, and Adhesive Manufacturing (3255)
- SIC
- Adhesives & Sealants (2891)
- akta.pro primary industry
- Adhesives (Structural & Assembly) (IMAEAGAH)
- akta.pro secondary industries
- Adhesives & Sealants Chemicals (IMAEABAA), Construction Adhesives (Structural & Non-Structural) (IMADAOAA)
Keywords
Where Go-Araldite is headquartered
LocationHeadquarters
- HQ city
- Basel
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Go-Araldite business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Consumer Adhesive Products: Sale of consumer-grade epoxy adhesives through retail and e-commerce channels. Products sold as one-time purchases in various pack sizes (5ml, 15ml, 24ml, 75ml tubes and syringes) through major retailers worldwide.
Go-to-market motion2 records
Distribution channels10 records
Marketing channels4 records
Go-Araldite product offering
Product offeringCore offering
Go-Araldite manufactures and sells a range of two-component epoxy adhesives under the Araldite® brand for consumer DIY, household repair, and craft applications, with product lines spanning rapid-cure, ultra-strong, instant 90-second, crystal-clear, and metal-bonding formulations. The brand also supplies high-performance epoxy bonding solutions to industrial customers in aerospace, marine, construction, and manufacturing sectors through its parent Huntsman Corporation's industrial sales channel.
Product overview
Go-Araldite is a consumer adhesives brand owned by Huntsman Corporation, offering a range of high-performance two-component epoxy adhesives for DIY, repair, and craft applications. The product portfolio centers on five core adhesive lines: Araldite® RAPID (fast-setting), Araldite® ULTRA STRONG (maximum strength), Araldite® INSTANT 90 SEC (rapid cure), Araldite® CRYSTAL (invisible bonds for glass/jewellery), and Araldite® METAL (specialized metal bonding). Each product is available in multiple formats (syringes and tubes) and sizes to suit different project needs. The adhesives share common technology (two-component epoxy) but differ in cure time, viscosity, colour, and specialized formulations for different material applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Araldite® RAPID Fast-setting two-component epoxy adhesive for quick household repairs, available in syringe (24ml) and tube (2x15ml, 2x5ml, 2x75ml) formats with 5-minute working time, 20-minute handling time, and bond strength up to 270 Kg/cm². Targeted at DIY consumers needing fast reliable bonds.
- Araldite® ULTRA STRONG Maximum-strength two-component epoxy adhesive for durable, long-lasting bonds, available in syringe (24ml) and tube (2x15ml, 2x5ml, 2x75ml) formats with 90-minute working time, 8-hour full cure (14 hours to full strength), and bond strength up to 320 Kg/cm². Targeted at consumers needing professional-grade, durable bonds.
- Araldite® INSTANT 90 SEC Very fast-curing two-component epoxy adhesive that sets in 90 seconds with 4-minute handling time, featuring an instant nozzle mix technology for precise application. Targeted at time-critical DIY repairs.
- Araldite® CRYSTAL Invisible-setting two-component epoxy adhesive designed for glass and jewellery repairs, providing translucent bond lines with superior strength (up to 320 Kg/cm²) for aesthetic applications. Targeted at consumers needing discrete or decorative bonds.
- Araldite® METAL Specialized two-component epoxy adhesive formulated for bonding metals including steel, galvanized steel, cast iron, aluminium, iron, copper, and brass, featuring a metallic grey colour when cured and temperature resistance from -30°C to 100°C. Targeted at DIY metalwork repairs.
Quantifiable outcome
- Araldite Rapid achieves working strength in 5 minutes, handling strength in 20 minutes
- +3 more outcomes
Companies that use Go-Araldite
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Go-Araldite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Go-Araldite partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- BiesterfeldcoreNordic region distributor (Finland, Norway, Sweden) handling sales and distribution of Araldite products in Scandinavian markets.
- MascherpacoreItalian distributor handling sales and distribution of Araldite products in Italy.
- TekbondcoreBrazilian distributor handling sales and distribution of Araldite products in Brazil market.
- Huntsman Advanced MaterialsflagshipParent company and primary manufacturer of Araldite products. Huntsman Advanced Materials (formerly part of Ciba-Geigy) developed the original epoxy technology in Switzerland in 1946 and continues to develop and manufacture the product line.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Go-Araldite competitors and assessment
Company assessmentEmerging players
- Permatex: Permatex specializes in adhesives, sealants, and repair products for automotive and industrial maintenance. Partial overlap with Araldite's metal bonding and repair putty lines, particularly in professional trades and automotive aftermarket channels.
Direct peers
- Bostik (Arkema): Bostik is Arkema's global adhesives subsidiary serving both industrial assembly and consumer/DIY markets. Overlaps directly with Araldite in epoxy and construction adhesives, with similar multi-region distribution and parent-backed R&D model.
- UHU (Bolton Group): UHU is a leading European consumer adhesives brand offering epoxy, instant, and craft adhesives across retail channels. Direct competitor to Araldite in consumer/DIY markets across Germany, Spain, and broader Europe with similar multi-language packaging.
- JB Weld: JB Weld is a specialist US brand focused on two-part epoxy repair adhesives for automotive, household, and industrial use. Competes head-to-head with Araldite METAL and ULTRA STRONG in metal bonding and heavy-duty repair segments.
- Pattex (Henkel): Pattex is Henkel's mass-market consumer adhesive brand in Europe, positioned similarly to Araldite for DIY and household repair use. Direct competitor in retail epoxy, contact adhesives, and mounting adhesives across European DIY chains.
- Loctite (Henkel): Loctite is Henkel's flagship consumer and industrial adhesive brand, offering cyanoacrylates, epoxies, and threadlockers in similar retail and industrial channels. Direct head-to-head competitor to Araldite in DIY two-component epoxy adhesives and professional repair applications.
- Gorilla Glue: Gorilla Glue is a leading US-origin DIY adhesives brand competing on strength claims in similar retail channels (Amazon, Wickes, Toolstation). Offers comparable epoxy and polyurethane products aimed at the same consumer DIY repair segment as Araldite.
Regional players
- Ceys (AC Marca): Ceys is a Spanish consumer adhesives brand owned by AC Marca, distributed through Leroy Merlin and El Corte Ingles as noted in Araldite's own distribution data. Direct competitor in Iberian DIY markets with overlapping epoxy and repair adhesive product lines.
Broad incumbents
- Sika: Sika is a Swiss-listed specialty chemicals company with broad adhesives, sealants, and construction chemicals portfolio. Overlaps with Araldite's industrial and construction use cases while serving larger-scale construction projects as a broad incumbent.
- 3M Adhesives: 3M offers an extensive range of industrial and consumer adhesives (tapes, epoxies, sprays) under its broader materials science portfolio. Significant overlap with Araldite in retail DIY and industrial assembly channels but as part of a much wider product range.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Go-Araldite social profiles
Digital presenceGo-Araldite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go-Araldite leadership team
Management profileNumber of profiles
Profiles1 record
Go-Araldite subsidiaries and ownership
Company hierarchySubsidiaries1 record
Go-Araldite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go-Araldite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go-Araldite
What does Go-Araldite do?
Go-Araldite manufactures and sells a range of two-component epoxy adhesives under the Araldite® brand for consumer DIY, household repair, and craft applications, with product lines spanning rapid-cure, ultra-strong, instant 90-second, crystal-clear, and metal-bonding formulations. The brand also supplies high-performance epoxy bonding solutions to industrial customers in aerospace, marine, construction, and manufacturing sectors through its parent Huntsman Corporation's industrial sales channel.
Is Go-Araldite a public or private company?
Go-Araldite is a private company. It is classified as corporate owned and is currently operating.
When was Go-Araldite founded?
Go-Araldite was founded in 1946. It employs 11 to 50 people.
Where is Go-Araldite based?
Go-Araldite is headquartered in Basel, Switzerland, in the Europe region.
How does Go-Araldite make money?
One revenue line is on record: consumer Adhesive Products.
Who are Go-Araldite's main competitors?
Permatex is listed as an emerging player. Direct peers are Bostik (Arkema), UHU (Bolton Group), JB Weld, Pattex (Henkel), Loctite (Henkel) and Gorilla Glue. Ceys (AC Marca) is listed as a regional player. Broad incumbents are Sika and 3M Adhesives.
Does Go-Araldite have an API?
No public API is recorded for Go-Araldite.
What industry is Go-Araldite in?
Go-Araldite's product category is Adhesives and Sealants. Its primary akta.pro industry code is IMAEAGAH, Adhesives (Structural & Assembly), with a secondary code of IMAEABAA, Adhesives & Sealants Chemicals. Its NAICS code is 32552 and its SIC code is 2891.