Cocktail Society

What Cocktail Society does

Cocktail Society operates a single WordPress-based content publishing website (cocktail-society.com) that targets home cocktail enthusiasts with hundreds of original cocktail recipes, spirit and liqueur reviews, bartending guides covering tools, syrups, and garnishes, wine-related educational content, and curated cocktail bar guides for cities including Prague, Vienna, Hamburg, Copenhagen, Florence, Lisbon, Edinburgh, and Chicago. The editorial voice is delivered through named authors (Timo and Sina Torner) and content is organized by spirit category (Brandy, Gin, Mezcal, Rum, Tequila, Vodka, Whiskey) and use case, including a dedicated Non-Alcoholic track. There is no proprietary technology, no mobile app, and no API; the underlying stack is conventional CMS publishing with MailPoet powering an email newsletter subscription channel and Google Analytics providing traffic measurement.

The business model is dual-stream: affiliate referral revenue via the Amazon Associates program on product recommendations embedded in recipes and spirit guides, and display advertising through Mediavine and CafeMedia programmatic partnerships. There is no paid product, subscription tier, or service offering; all reader-facing content is free. The go-to-market motion is content-led and SEO-driven, designed to capture organic search across long-tail cocktail and spirit queries, with email and social media as supporting top-of-funnel channels. The company is privately held with no disclosed external investors or parent entity, operates from a Chicago administrative address (Suite 113, 220 N Green St), and is governed under English law per its terms of service.

Name

Cocktail Society

Legal name

Cocktail Society

Website

https://cocktail-society.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Cocktail Society is a privately held content publishing website that provides hundreds of original cocktail recipes, spirit reviews, bartending guides, and city bar recommendations to a global English-speaking audience of home cocktail enthusiasts, monetized through Amazon affiliate commissions and programmatic display advertising.

Ownership category

akta.pro rank

Product category

Online Lifestyle & Recipe Content

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYEDAAAGAH

Beverage & Mixology (Coffee, Tea, Wine, Cocktails)

Education/Adult & Continuing Education/Personal Enrichment & Hobby Learning (Arts, Crafts, Music, Cooking)

SECONDARYTHAJAGAG

Cocktail Experiences (Mixology Classes, Cocktail Tours)

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

Keywords

• Cocktail recipes
• Spirits reviews
• Bartending guides
• Liqueur education
• Cocktail bar recommendations

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Affiliate Commissions: The site operates as an Amazon Associate, earning commissions from qualifying purchases made through Amazon.com links on the website. Product recommendations for spirits, bar tools, and ingredients generate referral revenue.
2. Display and Programmatic Advertising: The site serves advertisements through Mediavine programmatic advertising platform and CafeMedia (CMI Marketing, Inc.) advertising partnerships. Revenue is generated through ad impressions and clicks.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Cocktail Society publishes a free online library of cocktail recipes organized by spirit category, independent spirits and liqueur reviews and recommendations, bartending guides covering bar tools, homemade syrups, and garnishes, wine guides for cocktail use, and curated cocktail bar recommendations for cities worldwide. The site is monetized through Amazon Associates affiliate commissions on product recommendations and programmatic display advertising served via Mediavine and CafeMedia.

Product overview

Cocktail Society is a content-based platform offering cocktail recipes, spirits reviews, and bartending guides. The core offerings include a recipe database organized by spirit type (Gin, Rum, Whiskey, Tequila, Vodka, Mezcal, Brandy), liqueur educational content, bartending resources covering tools/syrups/garnishes, cocktail bar city guides, and wine-related cocktail content. The platform operates as a content publication with email newsletter subscriptions powered by MailPoet. All content is independently created without paid product placements.

Differentiator

Problem solved

Functional benefit

Products and services

• Cocktail Recipes Content Library
• Spirits Reviews and Recommendations
• Liqueur Guides
• Bartending Resources
• Cocktail Bar Recommendations
• Wine Guides
• Email Newsletter Subscription

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• MediavinecoreTechnology or IntegrationMediavine manages third-party interest-based programmatic advertising on the Cocktail Society website. The advertising platform uses cookies and tracking technologies to serve personalized advertisements to website visitors.
• CafeMedia (CMI Marketing, Inc.)coreGTM or Marketing PartnerCafeMedia (d/b/a CafeMedia) is an affiliate partner for placing advertising on the Site. They collect and use certain data for advertising purposes as disclosed in the privacy policy.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Serious Eats: Major food publisher with a substantial cocktail section. Competes for the same cocktail-related search queries but as part of a broader food portfolio.
• Bon Appétit: Major food media brand with cocktail recipe content. Competes for premium cocktail content but covers a much broader food and lifestyle remit.
• The Spruce Eats: Large recipe and cooking publisher with significant cocktail coverage. Overlaps in cocktail recipes and SEO-driven content but broader food focus.
• Tales of the Cocktail Foundation: Industry association and media property for the cocktail and bar industry. Adjacent audience and content overlap with the cocktail enthusiast segment.

Direct peers

• Imbibe Magazine: Cocktail culture magazine covering recipes, spirits, and bar industry. Comparable target audience and editorial positioning.
• Difford's Guide: Long-established cocktail recipe database and spirits encyclopedia with extensive bar guides. Highly comparable in content scope and category coverage.
• Punch: Editorial-led cocktail and drinks publication with recipes, bar coverage, and spirits journalism. Overlapping audience and content mix.
• A Bar Above: Bartending-focused content site with recipes, tutorials, and product reviews. Overlaps in bartending education and cocktail recipe content.
• Liquor.com: Major cocktail recipe and spirits review publisher with a similar content-led, SEO-driven model. Closest direct competitor in scale, content type, and audience.
• Bespoke Unit: Spirits, cigar, and lifestyle publication with cocktail reviews and bar guides. Closely comparable in lifestyle-published cocktail content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ct_society
• LinkedInlinkedin.com/company/cocktail-society

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cocktail Society