Memory Care Home Solutions

What Memory Care Home Solutions does

Memory Care Home Solutions (MCHS), doing business as MCHS, is a 501(c)3 nonprofit organization founded in 2002 and headquartered at 4389 West Pine Blvd. in St. Louis, Missouri. The organization delivers a five-part clinical program — Dementia Navigation (the entry-point service pairing families with a dementia navigator and clinical team), Occupational Therapy (delivered in-home or via telehealth using the evidence-based COPE protocol), Individual Counseling, Family Care Partner Training, and Professional & Community Education — to families caring for people with dementia, Alzheimer's disease, or related memory loss conditions. MCHS reports itself as the only community-based organization in the country offering this specific combination of evidence-based services, with operational delivery via in-home visits and telehealth across the St. Louis region.

The business model is primarily philanthropic: services are provided at no cost to families regardless of income and are funded through individual and corporate donations, foundation grants (including a founding grant from Missouri Foundation for Health plus subsequent support from Walmart Foundation ($40,000), Express Scripts ($175,000), and others), United Way Greater St. Louis partnership, and an annual gala (raising over $250,000 in November 2023 and approximately $500,000 in 2016). The organization has accumulated over $30 million in cumulative fundraising since inception and reports touching 350,000+ lives since founding, with 90%+ of care partners reporting reduced stress and clients remaining home an average of one year longer than peers.

In December 2024, MCHS was selected by the Centers for Medicare & Medicaid Services (CMS) as one of the initial test sites for the GUIDE Payment Model, a regulatory milestone that introduces Medicare reimbursement for dementia navigation, family caregiver support, and respite care, supplementing its philanthropic funding base. The organization is led by Executive Director Jill Cigliana (MSOT, OTR/L), who succeeded founder Lisa Baron in August 2023, with Dr. David Carr (MD) serving as Medical Director and a credentialed clinical team of occupational therapists, social workers (LCSW, CDCS), and dementia navigators. Strategic partners include Washington University in St. Louis (research/COPE evaluation), Christian Hospital/BJC HealthCare (Community Health Access Program), and corporate supporters Reinsurance Group of America, Walmart, and Express Scripts.

Name

Memory Care Home Solutions

Legal name

Memory Care Home Solutions

Website

https://memorycarehs.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Memory Care Home Solutions (MCHS) is a St. Louis-based 501(c)3 nonprofit, founded in 2002, that delivers free evidence-based dementia care — including navigation, occupational therapy, counseling, and caregiver training — to families caring for loved ones with dementia across the St. Louis region.

Ownership category

akta.pro rank

Product category

Dementia Care Services

NAICS

Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Memory Care Care Management & Navigation (Dementia Care Coordination) (HLADACAJ)

akta.pro secondary industries

Dementia Care Coordination & Care Planning (HSABAEAJ), Dementia Personal Care (ADLs) Support (HSABAEAB), Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• Dementia care services
• Caregiver training programs
• Occupational therapy
• Memory care support
• Nonprofit healthcare

Headquarters

HQ city

Saint Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Philanthropic Donations: Services funded through donations from individuals, corporations, and foundations. Dementia navigation provided at no cost to all families who could benefit.
2. Grant Funding: Funding from foundations and government grants. Missouri Foundation for Health initial funder; continued grant support from organizations including Walmart Foundation ($40,000) and Express Scripts ($175,000).
3. Medicare/Medicaid Reimbursement (Future): Selected by CMS to test GUIDE Payment Model for dementia care. Medicare-covered benefit anticipated to cover dementia navigation, family caregiver support, and respite care.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Memory Care Home Solutions delivers a suite of in-home and telehealth dementia care services to families at no cost, including dementia navigation, occupational therapy, individual counseling, professional and community education, and family care partner training. The organization's COPE-based occupational therapy program pairs each family living with dementia with a dedicated clinical team that provides personalized assessments, monthly visits, behavioral strategies, and home safety support over a one-year engagement.

Product overview

Memory Care Home Solutions is a nonprofit healthcare organization offering a comprehensive suite of in-person and telehealth services for families caring for loved ones with dementia. The organization provides five interconnected core services: Dementia Navigation (the entry point for all families, providing personalized care plans and ongoing support), Occupational Therapy (delivered in-home or via telehealth to improve daily functioning and home safety), Individual Counseling (short-term mental health support for care partners), Professional & Community Education (dementia care training for professionals), and Family Care Partner Information and Skills Training (personalized caregiver education). Services are delivered in a program model over one year, with the dementia navigation providing ongoing access to clinical teams and resources. The organization is recognized as the only community-based organization in the country offering this unique combination of evidence-based services.

Differentiator

Problem solved

Functional benefit

Products and services

• Dementia Navigation

Quantifiable outcome

• Over 90% of care partners report reduced stress and increased confidence after working with MCHS
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and major.

• Centers for Medicare & Medicaid Services (CMS)coreStrategic or Co-development Partner · 31 July 2023MCHS selected to test the GUIDE Payment Model for dementia care, designed as a Medicare-covered benefit to help families manage the progression of dementia at home. This historic partnership will bring Medicare coverage for dementia navigation, family caregiver support, and respite care.
• Washington University in St. LouiscoreStrategic or Co-development PartnerAcademic collaboration to evaluate outcome success. Research partnership produced collaborative research published in The Gerontologist journal on the COPE occupational therapy program.
• United Way Greater St. LouiscoreStrategic or Co-development PartnerProud partner of United Way Greater St. Louis, supporting community health initiatives in the St. Louis metropolitan area.
• Christian Hospital (BJC HealthCare)majorStrategic or Co-development PartnerChristian Hospital's Community Health Access Program (CHAP) partnership with MCHS to enhance health of seniors with dementia and their family caregivers.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• BrightSpring Health Services: Large public home- and community-based health services provider including home health, hospice, and behavioral health. Comparable as a provider that could participate in the CMS GUIDE Model and serve dementia patients at home, but operating at significantly greater scale across many service lines.
• Visiting Angels: National in-home senior care franchise offering companion and personal care services, including dementia care. Comparable in serving dementia clients in their homes, but operating as a for-profit franchise with primarily non-clinical personal-care services rather than MCHS's clinical OT-led model.
• Amedisys: Major publicly traded home health and hospice provider with a sizable dementia and chronic-care caseload. Comparable as a likely GUIDE Model participant delivering in-home clinical services to dementia patients, though broader in scope than MCHS's specialized care-navigation and OT focus.
• Home Instead: Largest franchise network of in-home senior care services in North America. Comparable as an in-home care provider serving dementia clients and family caregivers, but operating at much greater scale, as a for-profit franchise model, and without MCHS's clinical OT and care-coordination specialization.

Emerging players

• Teepa Snow's Positive Approach to Care: Dementia care training and education organization offering evidence-based caregiver and professional education programs. Comparable as a training-focused dementia care organization that MCHS itself partners with, but operating as a training/consultancy rather than delivering in-home clinical services.
• HFC (Hilarity for Charity): Nonprofit focused on Alzheimer's disease awareness, caregiver support, and brain health research. Comparable as a community-based dementia nonprofit with a caregiver-support mission, though younger, less clinical, and more focused on awareness/fundraising than direct in-home service delivery.

Direct peers

• UsAgainstAlzheimer's: Patient- and caregiver-advocacy nonprofit focused on stopping Alzheimer's through policy, research, and caregiver support initiatives. Comparable to MCHS in mission and policy engagement (MCHS's founder testified before the U.S. Senate; UsAgainstAlzheimer's is heavily active in the same advocacy space).
• Alzheimer's Association: The largest national nonprofit dedicated to Alzheimer's care, support, and research. Directly comparable to MCHS as a community-based dementia support organization, though operating at national scale with a broader mandate including research funding, advocacy, and a 24/7 helpline rather than in-home clinical OT.
• Dementia Society of America: National nonprofit focused on dementia awareness, education, and caregiver resources. Comparable as a community-based dementia support nonprofit, with similar GTM channels (events, education, online resources) but without MCHS's clinical in-home service layer.
• Family Caregiver Alliance: National nonprofit providing caregiver support, navigation services, counseling, and education — closely mirroring MCHS's family caregiver focus, though operating at the national policy and resource level rather than delivering hands-on in-home occupational therapy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/memorycare
• Facebookfacebook.com/MemoryCareHomeSolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memory Care Home Solutions