Business English Academy

Corporate Language Training Servicesbusiness-english-academy.de

Business English Academy is a language school delivering customized corporate and private Business English through on-site instruction, the proprietary Charrly video platform, and the Learnparrot self-study platform across the DACH region.

Company typePrivate
Founded1999
HeadquartersCologne, Germany
Headcount51–100
GTM typeB2B and B2C
OfferingServices

What Business English Academy does

Business English Academy is a private language school that provides customized English-language training to corporate clients and private individuals across Germany, Austria, and Switzerland. Its core products are on-site corporate courses, live online instruction through the proprietary Charrly platform, and small-group or one-to-one private online courses, with curricula tailored to finance, IT, legal, medical, automotive, insurance, procurement, and other sectors. Related services include exam preparation, translation, placement testing, and course-completion certificates; Learnparrot adds self-paced e-learning.

Charrly is browser-based, requires no software installation, and supports live individual and group instruction. Learnparrot is available 24/7 at B1 level as a one-time €119 purchase with at least two years of access. Corporate courses are generally 20 weeks and priced by custom quotation, while telephone training is usage-based at €1.19 per minute. Go-to-market combines enterprise field sales, direct online enrollment, hotline and contact-led conversion, and location-based SEO. (Primary source:.)

Business English Academy firmographics

Firmographics

Name: Business English Academy
Legal name: Business English Academy Sprachschule
Website: https://business-english-academy.de
Company type: Private
Founded year: 1999
Operating status: Operating
Headcount range: 51–100 employees
Short description: Business English Academy is a language school delivering customized corporate and private Business English through on-site instruction, the proprietary Charrly video platform, and the Learnparrot self-study platform across the DACH region.
Ownership category
akta.pro rank

Business English Academy industry classification

Industry

Product category: Corporate Language Training Services
NAICS: Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)
SIC: Services-Educational Services (8200)
akta.pro industry: PRIMARYEDAAACAE
Business English & Professional Communication
Education/Adult & Continuing Education/English as a Second Language (ESL) & Adult Language Learning
SECONDARYEDAMAFAG
Business/Professional Language Training (Industry-Specific)
Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Language Learning & Conversation Programs
SECONDARYEDAAACAJ
English Test Preparation (IELTS, TOEFL, Duolingo English Test, etc.)
Education/Adult & Continuing Education/English as a Second Language (ESL) & Adult Language Learning

Keywords

Business english training
Corporate language courses
Online english instruction
Language school services
E-learning language platform

Where Business English Academy is headquartered

Location

Headquarters

HQ city: Cologne
HQ country: Germany
HQ region: Europe

Offices3 records

Markets served

Business English Academy business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Phone Training: Telephone English training sessions billed at 1.19 EUR per minute. One training unit = 30 minutes. Minimum 10 units. First unit purchasable individually, subsequent bookings in packages of 40 units.
E-Learning Subscription: Learnparrot platform available as one-time purchase of 119 EUR with 2-year access. Can be used standalone or as supplement to live courses.
Corporate Language Courses: Customized inhouse or online business English courses for companies. Billed per course/session with pricing based on group size, format, and duration. Standard course duration is 20 weeks with 90-minute group sessions or 60-minute individual sessions.
Private Online Courses: Online individual or group business English courses for private individuals via Charrly platform. Group courses max 6-7 participants, 90 minutes per session, 20-week standard duration.

Pricing tiers

Model	Billing	Price
Usage-based	Pay-as-you-go	Phone Training - 1.19 EUR per minute
One time/ perpetual license	Pay-as-you-go	Learnparrot E-Learning - 119 EUR one-time
Subscription	Multi-year contract	Corporate Courses - Custom quotation

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Business English Academy product offering

Product offering

Core offering

Business English Academy delivers live instructor-led business English courses to corporate clients and private individuals, either on-site at client premises or online via its proprietary Charrly video conferencing platform. Course content is tailored by industry vertical (Finance, IT, Technical, Logistics, Marketing, Sales, HR, Legal, Insurance, Medical, Automotive, Procurement, Chemistry) and supplemented by the self-paced Learnparrot e-learning platform, phone-based telephone training, exam preparation, and translation services. All instruction is delivered by qualified native-speaker teachers following CEFR A0–C2 proficiency levels.

Product overview

Business English Academy is a language school offering a portfolio of live instructor-led English and German language courses for corporate clients and private individuals. The core offering consists of two delivery formats: (1) Inhouse face-to-face training at client premises and (2) live online instruction via the proprietary Charrly video conferencing platform. These are supplemented by the standalone Learnparrot e-learning platform (self-paced, B1-level Business English) and telephone training modules. The company provides specialized sector-specific courses (Finance, IT, Technical, Logistics, Marketing, Sales, HR, Legal, Insurance, Medical, Automotive, Procurement, Chemistry, and Apprentice English), translation services in multiple language pairs, free online placement testing, and exam preparation for Cambridge, LCCI, TOEIC, and TOEFL certifications. Courses follow CEFR/GERR proficiency levels A0–C2 and are delivered exclusively by qualified native-speaker instructors.

Differentiator

Problem solved

Functional benefit

Brands

Charrly: Proprietary video conference and e-learning platform for online English courses, also accessible at charrly.online for private individuals.
Learnparrot

Products and services

Inhouse Corporate English Training

Companies that use Business English Academy

Customer profile

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Business English Academy technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Business English Academy partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Business English Academy competitors and assessment

Company assessment

Direct peers

GoFluent: B2B-focused corporate English training provider combining live instructors with AI-driven personalization at multinational enterprise scale. Comparable in enterprise sales motion but operating at significantly larger scale.
Kaplan International: Operates language schools worldwide including Kaplan Business English programs for corporate clients. Comparable in instructor-led delivery, enterprise focus, and standardized curriculum approach.
Berlitz: Global corporate language training provider offering in-person and online instructor-led business language courses across multiple verticals. Most comparable to BEA as a legacy B2B language school with proprietary curriculum and enterprise sales motion.
inlingua: Global language school franchise network headquartered in Switzerland with strong DACH presence, offering corporate language training in dozens of languages. Direct competitor to BEA in the German corporate training market.
Lingoda: Online language school based in Berlin offering live instructor-led group and individual courses to corporate and consumer customers. Comparable in target customer (German-speaking learners), live online delivery, and corporate training offerings.
Wall Street English: International English language school chain focused on adult business English learners via blended online and in-center delivery. Comparable due to its hybrid learning model and corporate/consumer dual-channel GTM.

Regional players

GLS Sprachenzentrum: Berlin-based German language school offering business English and corporate language programs. Comparable as a DACH competitor with similar instructor-led, business-focused positioning to BEA.

Emerging players

Preply: Online marketplace connecting learners with freelance language tutors, including a growing B2B corporate offering. Comparable as a competing online channel for English instruction but with very different (marketplace) business model.
Babbel (for Business): Berlin-based subscription language-learning app with a dedicated Babbel for Business product. Comparable as a DACH-originated competitor targeting corporate English training, though positioned as self-serve digital rather than instructor-led.

Broad incumbents

EF Education First (EF Corporate Solutions): Global education company with a corporate language-training division serving multinational enterprises. Comparable in enterprise English training but operates at vastly larger scale and broader geographic footprint than BEA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Business English Academy financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Business English Academy leadership team

Management profile

Number of profiles

Profiles1 record

Business English Academy funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Business English Academy M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business English Academy

What does Business English Academy do?

Is Business English Academy a public or private company?

Business English Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Business English Academy founded?

Business English Academy was founded in 1999. It employs 51 to 100 people.

Where is Business English Academy based?

Business English Academy is headquartered in Cologne, Germany, in the Europe region.

How does Business English Academy make money?

Four revenue lines are on record. Phone Training is the primary driver. The others are E-Learning Subscription, corporate Language Courses and private Online Courses.

Who are Business English Academy's main competitors?

Direct peers on record are GoFluent, Kaplan International, Berlitz, inlingua, Lingoda and Wall Street English. GLS Sprachenzentrum is listed as a regional player. Emerging players are Preply and Babbel (for Business). EF Education First (EF Corporate Solutions) is listed as a broad incumbent.

Does Business English Academy have an API?

No public API is recorded for Business English Academy.

What industry is Business English Academy in?

Business English Academy's product category is Corporate Language Training Services. Its primary akta.pro industry code is EDAAACAE, Business English & Professional Communication, with a secondary code of EDAMAFAG, Business/Professional Language Training (Industry-Specific). Its NAICS code is 611430 and its SIC code is 8200.