Celulosa Argentina

What Celulosa Argentina does

Celulosa Argentina S.A. is a vertically integrated Argentine forest-products group founded in 1929 and listed on BCBA under ticker CELU, operating across the full value chain from sustainably-managed Eucalyptus Grandis and Pinus Taeda plantations through pulp manufacturing (Kraft process with Elemental Chlorine Free bleaching), paper conversion, wood processing, and distribution. The company runs seven business units — Tissue, Packaging, Printing & Writing, Pulp, Forestry, Wood, and Distribution — producing brands such as BOREAL, BOOKCEL, SUPERKRAFT, KRAFTCEL, and GRANDIS across three industrial complexes: Capitán Bermúdez (integrated pulp and paper), Zárate (printing/writing and tissue, including the 30 million kg/year TM1 machine inaugurated in 2015), and Virasoro in Corrientes (plywood at 48,000 m3/year, sawn wood at 60,000 m3/year, remanufacturing at 12,000 m3/year, exporting to 25+ countries). Distribution is executed through wholly-owned subsidiaries Casa Hutton (Argentina, 116 years old, 15,000 m² warehouse across Buenos Aires, Rosario, Bahía Blanca) and Todo Papel (Uruguay, ISO 9002 certified, 4,800 m² warehouse), serving publishing, commercial printing, packaging, construction/wood, and tissue converter B2B segments.

The company monetizes primarily through one-time sale of paper, pulp, and wood products at quote-based wholesale pricing to industrial customers, complemented by transaction-fee distribution through its captive channels. Certifications — FSC Chain of Custody (FSC-C006213 since 2009), IRAM-ISO 9001:2015 (RI-9000-1065), IRAM-ISO 9706 permanence certification for BOOKCEL (a market-unique attribute for cream-colored editorial paper), and INAL food-contact approval for SUPERKRAFT — anchor pricing power in specialty segments. Go-to-market combines direct enterprise sales (commercial office in Buenos Aires, industrial customers reached via 0800-444-0328) with distributor networks, supported by cultural-event sponsorships (15+ years at the Buenos Aires International Book Fair), industry trade shows, and social media.

Since 2025 the company has been in severe financial distress: the parent entered concurso preventivo (creditor protection), subsidiary Forestadora Tapebicuá was placed under full judicial intervention after an 83% sales decline and paralyzed operations since August 2025, and in April 2026 financier Esteban Nofal acquired a controlling stake through Cima Investments SA for US$1 under Argentina's Milei-era distressed M&A environment. The parent has since restarted its own plants following a capital injection. Reported 2025 revenue of ARS 217.5 billion (~USD 200M at indicative FX), down from ARS 518.8 billion in 2024, with 2025 gross loss of ARS 32.7 billion and net loss of ARS 112 billion.

Name

Celulosa Argentina

Legal name

Celulosa Argentina S.A.

Website

https://celulosaargentina.com.ar

Company type

Public

Founded year

1929

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Celulosa Argentina is a vertically integrated Argentine forest-products company (founded 1929) that manufactures tissue, packaging, printing/writing papers, pulp, and engineered wood products for B2B publishing, printing, packaging, construction, and tissue-converter customers, distributed through its captive Casa Hutton (Argentina) and Todo Papel (Uruguay) networks.

Ownership category

akta.pro rank

Product category

Pulp and Paper Manufacturing

NAICS

Pulp Mills (32211), Sawmills (321113), Paper Manufacturing (322), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Sawmills and Wood Preservation (32111), Wood Product Manufacturing (321)

SIC

Pulp Mills (2611), Paper Mills (2621), Sawmills & Planting Mills, General (2421), Lumber & Wood Products (No Furniture) (2400), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Millwood, Veneer, Plywood, & Structural Wood Members (2430), Forestry (800)

akta.pro primary industry

Market Pulp (Bleached Hardwood/Softwood Kraft) (IMAMADAA)

akta.pro secondary industries

Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA), Hardwood Lumber Sawmills (IMAMABAB), Packaging Papers & Converted Paper Distribution (Corrugated sheets/boxes, Paper bags, Labels, Stationery) (IMAMAIAI), Tissue & Hygiene Paper Distribution (IMAMAIAH), Forest Products Import/Export & Commodity Merchants (IMAMAIAM), Sawmilling & Lumber Production (IMADADAA)

Keywords

• Pulp paper manufacturing
• Tissue paper production
• Wood panel manufacturing
• Sustainable forestry
• Market pulp production

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Paper Products Manufacturing and Sales: Celulosa Argentina manufactures and sells a wide range of paper products including tissue paper, packaging paper, printing and writing paper, and pulp. Products are sold under brands like BOREAL®, BOREALCEL®, BOOKCEL®, SPRING CEL®, PAINTCEL®, PAMPA® through direct sales and distribution networks.
2. Wood Products Manufacturing and Sales: The company manufactures and sells wood products including plywood, flooring, decks, cladding, moldings, and construction wood through its Virasoro industrial center. Products are sold under the GRANDIS® brand.
3. Pulp Sales: Eucalyptus kraft pulp is sold to third parties for manufacturing various paper types, representing both internal use and external sales.
4. Distribution Services: Distribution subsidiaries Casa Hutton (Argentina) and Todo Papel (Uruguay) provide distribution services for paper and graphic supplies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Celulosa Argentina is a vertically integrated forest-industrial producer that operates FSC-certified Eucalyptus and Pine plantations and converts that wood into market pulp, dissolving pulp, tissue paper, printing and writing papers, packaging papers, and engineered wood products such as phenolic plywood, lumber, decking and flooring, distributing finished goods through the Casa Hutton network in Argentina and Todo Papel in Uruguay.

Product overview

Celulosa Argentina S.A. is a vertically integrated Argentine forest-products group operating from sustainable forestry through to manufacturing, marketing, and distribution of paper and wood products. The company operates seven business units: Tissue (hygiene paper products), Packaging (kraft papers), Printing and Writing papers, Pulp (eucalyptus cellulose pulp), Forestry (eucalyptus and pine plantations), Wood processing (solid wood products and panels), and Distribution (through Casa Hutton in Argentina and Todo Papel in Uruguay). Manufacturing facilities are located in Capitán Bermúdez, Santa Fe (pulp and paper production) and Zárate, Buenos Aires (paper production), with a wood processing center in Virasoro, Corrientes. Key paper brands include Boreal, Boreal Color, Pampa, Borealcel, Bookcel, Paintcel, and Springcel for printing and writing; Superkraft, Kraftcel, Kliner, and Afiche for packaging; and GRANDIS for wood products. The group recently launched BIO, a recycled eco-premium paper. Distribution reaches domestic and regional markets through wholly-owned distributors in Argentina and Uruguay.

Differentiator

Problem solved

Functional benefit

Brands

• BOREAL: Premium paper brand for printing and writing, available in resmas (reams) in various gramajes (70, 75, 80, 90 g/m2) and colors
• BOREALCEL
• BOOKCEL
• PAMPA
• PAINTCEL
• SPRINGCEL
• SUPERKRAFT
• GRANDIS
• Plakimbres
• BIO
• KRAFTCEL

Products and services

• Market pulp

Quantifiable outcome

• 30,000,000 kg/year tissue paper capacity from new TM1 machine
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Dow ArgentinaminorStrategic or Co-development PartnerDow Argentina partnered with Celulosa Argentina in the Desafío Emprender+ program, which supports entrepreneurs with business development training and non-reimbursable loans for project development.
• Fundación ImpulsarminorStrategic or Co-development PartnerPartner in the Desafío Emprender+ program for entrepreneur development, collaborating with municipalities in the Northern Industrial Belt of Greater Rosario.
• Fundación PES CARminorStrategic or Co-development PartnerCorporate social responsibility partnership providing vocational training courses for students from regional secondary schools, running since 2009 with 9-month duration programs.
• Fundación GutenbergminorStrategic or Co-development PartnerPartnership for customer training programs in printing industry cost management and budgeting, organized jointly with Celulosa Argentina's distribution network.
• UTN Regional RosariominorStrategic or Co-development PartnerTechnical university partnership for professional training courses including Industrial Electrical Installation and Basic Industrial Welding, certified by UTN.
• Forest Stewardship Council (FSC)coreTechnology or IntegrationFSC provides chain of custody certification (FSC-C006213) ensuring Celulosa Argentina's products come from responsibly managed forests. Forestadora Tapebicuá achieved FSC certification in April 2001.
• CEADS (Consejo Empresario Argentino para el Desarrollo Sostenible)minorStrategic or Co-development PartnerCelulosa Argentina is a member of CEADS, the Argentine Business Council for Sustainable Development, demonstrating commitment to sustainable business practices.
• La Nación and Banco GaliciaminorOthersJoint award program recognizing Forestadora Tapebicuá as Best Forest Manager in Argentina in 2007, 2012, and 2016.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Klabin: Klabin is a Brazilian integrated pulp and paper producer with forestry, packaging (kraftliner), and specialty paper businesses. Comparable to Celulosa Argentina's eucalyptus-based kraft pulp and packaging paper operations.
• Smurfit Kappa: Smurfit Kappa is a global leader in paper-based packaging including kraft papers and corrugated packaging. Comparable to Celulosa Argentina's packaging kraft paper business (SUPERKRAFT, KRAFTCEL brands).
• Stora Enso: Stora Enso is a European integrated forest products leader with pulp, packaging, and biomaterials divisions. Comparable as a global integrated pulp and paper manufacturer with sustainability certifications.
• Arauco: Arauco is a major Chilean forest products company with pulp, paper, wood panels (plywood/MDF), and remanufactured wood operations. Comparable to Celulosa Argentina's pulp and Virasoro-based wood products business.
• Essity: Essity is a Swedish hygiene and forest products company producing tissue and personal care products globally. Comparable to Celulosa Argentina's tissue paper business and FSC-certified virgin fiber sourcing.
• UPM-Kymmene: UPM is a Finnish integrated forest products company producing pulp, paper, and wood products globally. Comparable in operating model (vertically integrated, FSC-certified eucalyptus pulp and paper).
• Weyerhaeuser: Weyerhaeuser is a US-based timberland owner and wood products manufacturer producing plywood, lumber, and engineered wood. Comparable to Celulosa Argentina's Virasoro Industrial Center plywood, sawn wood, and remanufacturing operations.
• CMPC: CMPC is a Chilean integrated forest products company producing pulp, paper, tissue, and wood products across Latin America. Closely comparable vertically integrated eucalyptus-based pulp and paper model.
• Suzano: Suzano is the world's largest eucalyptus pulp producer and a major player in paper and tissue, with vertically integrated forestry operations in Brazil. Directly comparable to Celulosa Argentina's integrated eucalyptus-Kraft pulp and paper model.

Regional players

• Papelera Tucumán: Papelera Tucumán is an Argentine tissue and hygiene paper manufacturer serving the domestic market. Comparable as a regional tissue producer competing with Celulosa Argentina's eucalyptus-based tissue products.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUdswyN6YPMvRbbUclSZaBA
• Facebookfacebook.com/profile.php?id=100094636900962
• LinkedInlinkedin.com/company/celulosaargentina
• Instagraminstagram.com/celulosaargentina

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celulosa Argentina