CrownPoint Group
CrownPoint Group is a privately held real estate development, investment, and asset management firm headquartered in Parsippany, New Jersey, serving Northern New Jersey and the New York Metropolitan area with multi-family, self-storage, and adaptive reuse commercial projects.
- Company typePrivate
- Founded2013
- HeadquartersParsippany, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What CrownPoint Group does
CrownPoint Group (CPG) is a privately held, full-service real estate development, investment, and asset management firm headquartered in Parsippany, New Jersey. The company operates exclusively in the Northern New Jersey and New York Metropolitan area, delivering a vertically integrated service platform that spans site selection, due diligence, entitlements, planning, construction management, ongoing asset management, and disposition. CPG's portfolio comprises institutional-quality multi-family residential developments (221 Bergen, Colonial Pointe, 34 Bank, Dover, Randolph), self-storage facilities (Newark, South River), and large-scale adaptive reuse commercial projects led by Kearny Point, a 2 million square foot, 130-acre redevelopment of a former naval shipyard. The firm reports over $3.4 billion in realized transactional value and more than 12 million square feet of developed institutional-quality product across its principals' careers.
The business model combines development and construction oversight fees on projects delivered for partners with asset management fees and equity-side returns on owned investments. Customer segments include real estate investors, JV partners, lenders, and developers seeking exposure to need-based asset classes in high-barrier-to-entry Northeast markets. The go-to-market motion is sales-led and relationship-driven: the firm relies on direct enterprise engagement, industry reputation, and its established network in the NJ/NY metro rather than marketing-led demand generation. CPG engages in strategic joint ventures to expand deal capacity, exemplified by the Dover luxury apartment project with Crossroads Companies. The company is founder/management-owned; headcount, revenue, and external ownership are not publicly disclosed, and only two executives — Vice President Michael Legacki and Director of Development Donald R. Rasmusson Jr. — are publicly named alongside a broader veteran team credited with nine decades of combined industry experience.
CrownPoint Group firmographics
Firmographics- Name
- CrownPoint Group
- Legal name
- CrownPoint Group
- Website
- https://crownpointgroup.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CrownPoint Group is a privately held real estate development, investment, and asset management firm headquartered in Parsippany, New Jersey, serving Northern New Jersey and the New York Metropolitan area with multi-family, self-storage, and adaptive reuse commercial projects.
- Ownership category
- akta.pro rank
CrownPoint Group industry classification
Industry- Product category
- Commercial Real Estate Development
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investors, Nec (6799)
- akta.pro primary industry
- Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH)
- akta.pro secondary industry
- Specialty Storage (Wine, Art, Document Vaults) (HSAKAGAF)
Keywords
Where CrownPoint Group is headquartered
LocationHeadquarters
- HQ city
- Parsippany
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CrownPoint Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Development Services: Turnkey project development for multi-family, commercial and mixed-use buildings. Revenue generated through development fees, construction oversight, and project completion services.
- Investment Management: Investment in real estate assets including acquisition, development, and asset management. Principals have over $3.4 billion in realized transactional value. Revenue derived from asset appreciation, rental income, and investment returns.
- Asset Management: Pro-active and comprehensive asset management services focusing on adding value, managing risk, and delivering strong returns to investors during the life of an investment.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
CrownPoint Group product offering
Product offeringCore offering
CrownPoint Group is a full-service real estate development, investment, and asset management firm serving the Northern New Jersey and New York Metropolitan area. It provides turnkey project development, acquisition sourcing, investment management, and proactive asset management for multi-family, commercial, self-storage, and mixed-use buildings. The firm aligns interests among investors, partners, and lenders to deliver risk-adjusted returns throughout the investment lifecycle.
Product overview
CrownPoint Group (CPG) is a full-service real estate development, investment, and asset management firm serving the New York Metropolitan area. The company operates as a single unified offering platform organized around three core services: Development Services, Investment Services, and Asset Management. These services work together to deliver projects from site selection through construction and ongoing management. CPG's project portfolio spans multiple property types including multifamily residential (221 Bergen, Colonial Pointe, 34 Bank, Dover, Randolph), self-storage (Newark, South River), and adaptive reuse commercial (Kearny Point), collectively representing over 12 million square feet of developed space.
Differentiator
Problem solved
Functional benefit
Products and services
- Development Services Comprehensive real estate development services covering site selection, due diligence, entitlements, planning, construction management, and project delivery for multi-family, commercial, and mixed-use buildings. Offered as consulting, advising, or full turnkey project development for investors, developers, and property owners.
Quantifiable outcome
- $3.4 billion in realized transactional value
- +2 more outcomes
Companies that use CrownPoint Group
Customer profileSegments4 records
Ideal customer profiles2 records
CrownPoint Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CrownPoint Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Crossroads CompaniesmajorCrownPoint and Crossroads Companies are joint venture partners developing a 90-unit luxury apartment project in downtown Dover, New Jersey. The approximately 150,000 square foot building is located near Main Street shopping and Dover's NJ Transit mid-town direct train station. The project features a best-in-class design with rooftop decks, game room, fitness center, and outdoor space.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
CrownPoint Group competitors and assessment
Company assessmentBroad incumbents
- CubeSmart: Public self-storage REIT with operating assets across the Northeast including NJ. Comparable to CPG's self-storage vertical (Newark, South River) though at much larger scale and as an operator/owner rather than developer.
- The Related Companies: Major NYC-based real estate developer with multi-family, mixed-use, and commercial projects across the NY metro. Comparable to CPG on product type and geography, though significantly larger and more diversified.
- Brookfield Property Group: Large global real estate owner/developer with NYC office, multi-family, and mixed-use exposure. Comparable to CPG on asset classes and geography but at substantially larger scale and capital base.
- Tishman Speyer: Global major real estate developer and investor with substantial NYC office, multi-family, and mixed-use presence. Comparable in product mix and NYC metro focus but operates at meaningfully larger scale.
Others
- CBRE Group: Largest global commercial real estate services firm with investment sales, debt origination, and asset management capabilities. Comparable to CPG as an adjacent, enabling participant in NY metro real estate capital markets.
- JLL (Jones Lang LaSalle): Global real estate services firm with capital markets, project management, and asset management capabilities. Comparable to CPG's asset management and investment advisory services as an ecosystem participant in the same NY metro market.
Direct peers
- Edison Properties: Long-standing NJ-based real estate owner/developer with multi-family, self-storage, and commercial assets. Comparable to CPG across the same asset classes and Northern NJ geography.
- Russo Development: New Jersey-based real estate development and investment firm specializing in multi-family, mixed-use, and commercial projects in Northern NJ. Closely comparable to CPG on regional focus, asset class mix, and project scale.
- L+M Development Partners: NYC/NJ-based real estate developer focused on multi-family, mixed-use, and affordable housing. Highly comparable to CPG given overlapping geographic focus, multi-family vertical, and integrated investment/development approach.
Regional players
- Monadnock Development: NJ-based real estate developer focused on multi-family and mixed-use projects in Northern NJ. Comparable to CPG on regional focus and product type, though at a smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
CrownPoint Group social profiles
Digital presenceCrownPoint Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
CrownPoint Group leadership team
Management profileNumber of profiles
Profiles2 records
CrownPoint Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CrownPoint Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CrownPoint Group
What does CrownPoint Group do?
CrownPoint Group is a full-service real estate development, investment, and asset management firm serving the Northern New Jersey and New York Metropolitan area. It provides turnkey project development, acquisition sourcing, investment management, and proactive asset management for multi-family, commercial, self-storage, and mixed-use buildings. The firm aligns interests among investors, partners, and lenders to deliver risk-adjusted returns throughout the investment lifecycle.
Is CrownPoint Group a public or private company?
CrownPoint Group is a private company. It is classified as management employee owned and is currently operating.
When was CrownPoint Group founded?
CrownPoint Group was founded in 2013. It employs 1 to 10 people.
Where is CrownPoint Group based?
CrownPoint Group is headquartered in Parsippany, United States, in the North America region.
How does CrownPoint Group make money?
Three revenue lines are on record. Development Services are the primary driver. The others are investment Management and asset Management.
Who are CrownPoint Group's main competitors?
Broad incumbents on record are CubeSmart, The Related Companies, Brookfield Property Group and Tishman Speyer. Others are CBRE Group and JLL (Jones Lang LaSalle). Direct peers are Edison Properties, Russo Development and L+M Development Partners. Monadnock Development is listed as a regional player.
Does CrownPoint Group have an API?
No public API is recorded for CrownPoint Group.
What industry is CrownPoint Group in?
CrownPoint Group's product category is Commercial Real Estate Development. Its primary akta.pro industry code is FSAAADAH, Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest), with a secondary code of HSAKAGAF, Specialty Storage (Wine, Art, Document Vaults). Its NAICS code is 523940 and its SIC code is 6799.