The Grand LA

What The Grand LA does

The Grand LA is a $1 billion mixed-use real estate development located at 100 S Grand Avenue in Downtown Los Angeles, occupying the center of the Grand Avenue Arts Corridor across from Frank Gehry's Walt Disney Concert Hall. It is owned and developed by Related Companies, a privately-held real estate firm with more than $60 billion in assets owned or under development and over 50 years of operating history. The site is the only location in the world where two of Frank Gehry's greatest architectural designs face each other, and the project is LEED Gold certified.

The development operates as a multi-vertical destination comprising (1) Conrad Los Angeles, a 28-story, 305-room luxury hotel operated under Hilton's Conrad brand with 12,000 SF of meeting space and 27,000 SF of dining/amenities; (2) The Grand Residences, a 45-story premium rental tower with studios to three-bedroom penthouses and a 22,000+ SF amenities deck; (3) The Shops at The Grand, 164,000 SF of retail across three levels; (4) 71,000+ SF of chef-driven dining including San Laurel and Bazaar Meat by José Andrés Group, Massilia, and The Beaudry Room; (5) DATALAND by Refik Anadol Studio, the world's first AI arts museum; and (6) a forthcoming 20,000 SF Michigan Ross School of Business EMBA campus. China Harbour Engineering Company (CHEC), a subsidiary of China Communications Construction Company, is identified as a financial partner.

Revenue is generated through recurring retail and restaurant leases, hotel operations under the Conrad/Hilton flag, premium residential rentals via Related Rentals, paid event activations in the open public plaza, parking, and ticketed entry to DATALAND. The project is projected to deliver 10,000+ new jobs and $465 million in new revenue to the County and City of Los Angeles over 25 years, and sits within a district that draws 22+ million annual DTLA visitors and 1.3 million annual Music Center visitors. Distribution runs through Hilton's global booking platform for the hotel, Related Rentals for residences, OpenTable for restaurants, and a direct sales motion for retail and restaurant leasing inquiries.

Name

The Grand LA

Legal name

The Grand LA

Website

https://thegrandla.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Grand LA is a Frank Gehry-designed mixed-use development in Downtown Los Angeles comprising a 305-room Conrad hotel, premium residences, 164,000 SF of retail, celebrity-chef restaurants, and the DATALAND AI arts museum. It serves affluent visitors, residents, and enterprise tenants.

Ownership category

akta.pro rank

Product category

Mixed-Use Real Estate Development

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Museums, Historical Sites, and Similar Institutions (712)

SIC

Hotels & Motels (7011), Operative Builders (1531)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industry

Luxury Villas & Residences Resorts (THAGACAM)

Keywords

• Mixed-use real estate development
• Luxury hotel operations
• Premium residential rentals
• Retail and restaurant leasing
• Cultural arts destination

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Retail Leasing: 164,000 square feet of leasable retail space spanning three levels of landscaped open terraces. The retail portfolio includes destination shopping oriented around an expansive plaza.
2. Restaurant & Bar Leasing: 71,000+ square feet of bars, cafes, and chef-driven dining spaces. Restaurant operators pay rent to operate within The Grand's controlled environment.
3. Hotel Operations (Conrad Los Angeles): 28-story, 305-room Conrad Los Angeles hotel operated under Hilton's Conrad brand. Includes 12,000 square feet of meeting rooms, ballroom, and 27,000 square feet of restaurants, lounges and amenities.
4. Premium Residential Rentals: 45-story residential tower offering The Grand by Gehry and Top of the Grand collections, ranging from studios to three-bedroom penthouses. Rental income from world-class residences with sweeping views.
5. Public Space Programming & Events: Free public programming coordinated by a District Task Force in welcoming public spaces. May include paid event activations in the open plaza.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

The Grand LA is a transformative mixed-use real estate development at 100 S Grand Avenue in Downtown Los Angeles that combines retail leasing (164,000 SF across three levels), restaurant and bar leasing (71,000+ SF), Conrad Los Angeles hotel operations (305 rooms), and premium residential rentals (a 45-story tower). It anchors the Grand Ave Arts Corridor as a unified destination integrating hospitality, residence, dining, retail, and cultural components designed by Frank Gehry.

Product overview

The Grand LA is a mixed-use development serving as a platform-plus-venues architecture consisting of Conrad Los Angeles (a 305-room luxury hotel with dining and spa), The Grand Residences (premium rental apartments), DATALAND (AI arts museum), Michigan Ross Los Angeles (educational campus), multiple restaurant concepts including San Laurel, Massilia, The Beaudry Room, and Bazaar Meat by José Andrés, The Shops at The Grand retail (164,000 SF), and a VR Tour digital experience. The development functions as a unified destination combining hospitality, residential, cultural, educational, dining, and retail components within Frank Gehry's architectural design along the Grand Ave Arts Corridor.

Differentiator

Problem solved

Functional benefit

Products and services

• Conrad Los Angeles A 28-story, 305-room luxury hotel operated by Hilton under the Conrad brand, featuring meeting facilities, ballroom, restaurants, lounges, rooftop pool, and spa services. The first California location for Conrad, designed by Frank Gehry with interiors by Tara Bernerd & Partners.
• The Grand Residences Premium rental residences designed by Frank Gehry with interiors by David Rockwell and Anthony Ingrao. Located atop DTLA's tallest hill with panoramic views, featuring studios to three-bedroom penthouses across 45 stories, with amenities deck over 22,000 square feet.
• DATALAND The world's first museum of AI arts created by Refik Anadol Studio, serving as a permanent home for futuristic AI art and a digital ecosystem dedicated to data visualization and AI-based creativity.
• Michigan Ross Los Angeles A 20,000-square-foot educational campus for the University of Michigan Ross School of Business, supporting the top-ranked EMBA Program and serving as an educational hub for executives with tech-driven environment.
• San Laurel A signature dining experience from Chef José Andrés combining Spanish flavors with California ingredients, serving as Conrad Los Angeles' all-day dining option with breakfast, lunch, and dinner service.
• Massilia A Marseille-inspired brasserie blending flavors of the South of France with influences from Italy, Spain, and North Africa, featuring bold spices, fresh ingredients, and Mediterranean warmth.
• The Beaudry Room A cocktail and tapas venue offering sweeping views of downtown Los Angeles and Walt Disney Concert Hall from its unique eclectic space.
• Bazaar Meat by José Andrés A standalone carnivorous celebration restaurant by Chef José Andrés, bringing his renowned meat-focused dining concept to Los Angeles for the first time at The Grand.
• The Shops at The Grand Three levels of essential urban retail spanning 164,000 square feet, bringing together national retail brands and neighborhood finds oriented around Frank Gehry's open plaza.

Quantifiable outcome

• 10,000+ new jobs created in Los Angeles
• +5 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and major.

• Related CompaniescoreStrategic or Co-development PartnerGlobal real estate and lifestyle company and developer of The Grand LA. Defined by innovation and the most prominent privately-owned real estate firm in the US with over $60 billion in assets owned or under development. Formed over 50 years ago, Related is the largest private owner of affordable housing.
• Gehry Partners, LLPcoreStrategic or Co-development PartnerDesign Architect led by Frank Gehry, Canadian-American Pritzker Prize-winning architect. Created iconic buildings including Walt Disney Concert Hall, Guggenheim Museum Bilbao, MIT Stata Center. The Grand represents the culmination of Gehry's career - the only place where two of his greatest designs face each other.
• Rockwell GroupmajorStrategic or Co-development PartnerInterior Design Architect for Residential Amenities. Based in New York with offices in LA and Madrid. 250-person interdisciplinary firm founded by David Rockwell. Projects include Nobu hotels, W Hotels, Equinox Hotel, Oscars set design. Merges performance and architecture.
• Tara Bernerd & PartnersmajorStrategic or Co-development PartnerInterior Design Architect for Hotel. British designer Tara Bernerd founded practice based in London's Belgravia. Global platform creating authentic interior spaces. Key clients include Four Seasons, Starwood Capital, Thompson Hotels, Belmond.
• Ingrao Inc.majorStrategic or Co-development PartnerInterior Design Architect for Residences. International architecture and design firm established 1982, based in NYC. Principal Anthony Ingrao with 44 architects and designers. Known for Baccarat residences NYC, Hudson Yards project. AD100 ranked firm.
• OJB Landscape ArchitecturemajorStrategic or Co-development PartnerLandscape Designer. Leading urban design firm in San Diego, Boston, Houston. Received over 80 design awards including ASLA's 2015 Firm Award. Created Klyde Warren Park in Dallas, Sunnylands Center & Gardens in Rancho Mirage.
• José Andrés Group (JAG)coreStrategic or Co-development PartnerRestaurant operator featuring multiple concepts at The Grand: San Laurel (all-day dining at Conrad LA), Bazaar Meat by José Andrés (standalone carnivorous celebration). José Andrés is Time Magazine's '100 Most Influential People' and James Beard award winner.
• Refik Anadol StudiocoreStrategic or Co-development PartnerOperator of DATALAND - the world's first museum of AI arts and digital ecosystem dedicated to data visualization and AI-based creativity. Flagship location at The Grand LA provides permanent home for futuristic AI art visions.
• Michigan Ross School of BusinessmajorStrategic or Co-development PartnerNew EMBA campus at The Grand LA. 20,000-square-foot innovative, tech-driven educational hub for top-ranked Executive MBA Program. Serves executives, hosts events and conferences for U-M community.
• Conrad Hotels & Resorts (Hilton)coreChannel Partner/ Reseller/ DistributorGlobal luxury hotel brand operating Conrad Los Angeles within The Grand. First California location for Conrad brand. 28-story, 305-room hotel with 12,000 SF meeting space and 27,000 SF dining venues. Hilton handles global reservations and brand marketing.
• Grand Ave Arts Corridor InstitutionsmajorStrategic or Co-development PartnerCollection of neighboring cultural institutions including Walt Disney Concert Hall (home to LA Philharmonic), The Broad museum, MOCA, The Music Center, Colburn School, and Grand Park. Together they create LA's most exciting cultural destination.

Scale indicators18 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Hudson Yards: Related Companies' flagship NYC mixed-use development featuring a luxury hotel (Equinox), branded residences, mall (The Shops at Hudson Yards), restaurant row, and cultural attractions (The Edge, Vessel). Same developer with a directly analogous platform-plus-venues architecture.
• CityCenter DC: A 10-acre mixed-use development in downtown Washington D.C. by Brookfield combining luxury retail, residential, hotel (Conrad Washington DC), and dining — a direct architectural and programming analog to The Grand LA's hotel-anchored mixed-use model.
• The Grove: Rick Caruso's iconic Los Angeles open-air luxury retail and dining destination with hotel-adjacent positioning. Comparable as a premium DTLA/lifestyle-mixed-use destination but lacks the integrated hotel and residence components of The Grand LA.
• Brickell City Centre: Swire Properties' 5-million-SF mixed-use complex in Miami combining luxury retail, dining, residential, hotel (EAST Miami), and wellness. Closely comparable as a trophy urban mixed-use destination anchored by an architectural centerpiece.
• American Dream: Triple Five's mega-mixed-use retail and entertainment complex in East Rutherford, NJ. Comparable at the level of mega-scale mixed-use destinations integrating retail, dining, attractions, and themed experiences under one operator-driven platform.
• The Shops at Columbus Circle: Related Companies' luxury retail and dining destination at the Time Warner Center in Manhattan. A direct comparable for Related's playbook of architecturally-distinguished mixed-use destinations with celebrity-chef dining and curated retail.
• Miami Worldcenter: A 27-acre mixed-use development in downtown Miami integrating residential towers, hotel, retail, and convention space. Comparable as a large-scale urban mixed-use master plan in a tourism-anchored downtown with multi-vertical recurring revenue.

Regional players

• Westfield Century City: Open-air luxury retail and dining destination in Century City, LA, operated by Unibail-Rodamco-Westfield. Comparable at the level of LA luxury retail/dining destinations serving affluent Westside consumers, though lacking hotel/residential components.
• Beverly Center: Brookfield's vertically-integrated luxury retail and dining destination in LA's Beverly Grove. Competes within the broader LA luxury-retail market and serves a comparable affluent consumer, though lacks the integrated hotel/residential anchors.

Broad incumbents

• Conrad Hotels & Resorts: Hilton's luxury hotel brand operating the 305-room Conrad Los Angeles within The Grand. Relevant as the parent brand and distribution partner providing Hilton Honors loyalists, comparable across other Conrad properties (e.g., Conrad New York Midtown, Conrad Washington DC).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thegrandla
• LinkedInlinkedin.com/company/thegrandla
• Instagraminstagram.com/thegrandla

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Grand LA