SuperRatings
SuperRatings is Australia's longest-established superannuation research firm, providing proprietary benchmark indices, fund ratings, and performance research to B2B superannuation fund clients since 2002.
- Company typePrivate
- Founded2002
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SuperRatings does
SuperRatings is an Australian B2B superannuation research and ratings firm founded in 2002, headquartered in Sydney with a secondary office in Melbourne. It operates as a Corporate Authorised Representative of Lonsec Research Pty Ltd and is ultimately owned by Generation Development Group Limited, embedding the firm within a regulated AFSL-backed corporate structure. The company's customer base consists of Australian superannuation funds across the MySuper, MyChoice, pension, and sustainable-product categories, with indirect reach to fund members who consume its published ratings and rankings.
The core product is a family of proprietary benchmark indices — the SR Balanced (60–76), SR Capital Stable (20–40), SR Growth (77–90), and the pension-phase SRP indices — which underpin the firm's Top 10 Super Funds rankings, Fund of the Year awards, and over 200 individual product ratings published on its website. SuperRatings also produces monthly and annual performance reports and ESG/sustainable-fund ratings, drawing on historical fund-return data extending back to 1992 for accumulation products and 2000 for median balanced options. The methodology and award framework are positioned as the default independent reference point for Australian super fund comparison, with commentary regularly featured in major Australian media outlets.
The revenue model is subscription-based and recurring, monetized primarily through direct B2B relationships with superannuation funds and through licensing of its rating and index IP. The go-to-market is sales-led rather than self-serve, with the firm explicitly stating its business model is not structured to support direct individual consumers without a financial adviser relationship. Forward-looking activity includes extension of the rating methodology into a UK Value for Money framework and the addition of ESG-specific coverage, suggesting measured international and product-line expansion within a niche research franchise.
SuperRatings firmographics
Firmographics- Name
- SuperRatings
- Legal name
- SuperRatings Pty Ltd
- Website
- https://superratings.com.au
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SuperRatings is Australia's longest-established superannuation research firm, providing proprietary benchmark indices, fund ratings, and performance research to B2B superannuation fund clients since 2002.
- Ownership category
- akta.pro rank
SuperRatings industry classification
Industry- Product category
- Superannuation Research and Ratings
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Benchmark Administrators (IBOR/RFR, FX, Commodity, Volatility & Other Benchmarks) (FSAFAIAE)
- akta.pro secondary industries
- Pension Master Trusts, Superannuation & Provident Funds (FSAAAGAB), ESG Reporting, Disclosure & Regulatory Compliance (SFDR, EU Taxonomy, TCFD/ISSB) (FSAAALAK)
Keywords
Where SuperRatings is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
SuperRatings business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Research and Ratings Services: SuperRatings provides research, ratings, and insights to the superannuation industry. They offer ratings and awards to super funds and provide intelligence to help funds build value for members. The company operates as a Corporate Authorised Representative of Lonsec Research Pty Ltd.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SuperRatings product offering
Product offeringCore offering
SuperRatings provides independent research, ratings, and performance insights for the Australian superannuation industry. The firm produces proprietary benchmark indices (SR Balanced, SR Capital Stable, SR Growth, and pension equivalents), rates over 200 superannuation products, and publishes monthly performance reports, Top 10 fund rankings, and Fund of the Year awards covering MySuper, MyChoice, Pension, and Sustainability products.
Product overview
SuperRatings is Australia’s longest established superannuation research firm, offering a unified platform of research, ratings, and performance benchmarking services to the superannuation industry. The core product portfolio centers on its family of benchmark indices (SR Balanced, SR Capital Stable, SR Growth, and corresponding pension indices) that track median fund performance across investment risk profiles. These indices underpin their Top 10 Super Funds rankings, Fund of the Year awards, and periodic performance reports covering monthly, quarterly, and annual returns. Additional offerings include specialized ratings for sustainable/ESG-focused funds and MySuper lifecycle options. The company bridges the information gap between super funds and their members, providing tools and intelligence for super funds to build member value.
Differentiator
Problem solved
Functional benefit
Products and services
- SR Balanced (60-76) Index Benchmark index tracking the performance of balanced superannuation options with 60-76% growth asset allocation, used as the primary reference for median balanced fund performance.
- SR Capital Stable (20-40) Index Benchmark index tracking capital stable superannuation options with 20-40% growth asset allocation, measuring performance of more conservative investment strategies.
- SR Growth (77-90) Index Benchmark index tracking growth-oriented superannuation options with 77-90% growth asset allocation, measuring performance of high-growth investment strategies.
- SRP Balanced (60-76) Index Pension-specific benchmark index tracking balanced pension options with 60-76% growth asset allocation, measuring retirement account performance.
- Top 10 Super Funds Rankings Annual and periodic rankings of top-performing superannuation funds across MySuper, MyChoice, Pension, and Sustainability product categories, including Fund of the Year awards.
- Fund Ratings and Awards Ratings and awards given to superannuation funds, evaluating performance, fees, insurance, and service quality to help members compare options across MySuper, MyChoice, Pension, and Sustainability products.
- Monthly Performance Reports Regular media releases and reports tracking monthly, quarterly, and annual superannuation fund returns across accumulation and pension options.
- Sustainable/ESG Fund Ratings Specialized ratings and performance tracking for sustainable, socially conscious, and ethically-focused superannuation investment options.
Quantifiable outcome
- Median balanced option delivered 8.8% return for 2025 calendar year
- +3 more outcomes
Companies that use SuperRatings
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles1 record
SuperRatings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SuperRatings partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lonsec Research Pty LtdcoreSuperRatings Pty Ltd is a Corporate Authorised Representative (CAR No.1309956) of Lonsec Research Pty Ltd ABN 11 151 658 561, AFSL No. 421445. This is a regulatory and licensing relationship where SuperRatings operates under Lonsec Research's Australian Financial Services Licence.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
SuperRatings competitors and assessment
Company assessmentDirect peers
- Chant West: Chant West is Australia's other leading superannuation research and ratings firm, providing comparable fund ratings, performance benchmarking, and awards across MySuper and choice products. It is the most direct competitor to SuperRatings in the Australian super research segment.
- Rainmaker Group: Rainmaker Group is an Australian financial services research and data firm producing superannuation, investment, and platforms research. It offers comparable industry intelligence and benchmarking to super funds, advisers, and platforms.
- Zenith Investment Partners: Zenith is an Australian investment research firm providing ratings, research, and portfolio construction support to financial advisers and institutional investors, including super funds. It is a direct peer in the Australian fund-ratings space.
Broad incumbents
- Willis Towers Watson (WTW): WTW is a global advisory firm offering investment consulting, manager research, and superannuation advisory services to large institutional clients. Its Australian investment practice competes with SuperRatings for super fund research mandates.
- Morningstar Australia: Morningstar is a global investment research firm that provides fund research, the Morningstar Analyst Rating, and performance data across Australian superannuation and managed fund products. It competes directly with SuperRatings' ratings product and operates at much larger scale.
- MSCI: MSCI is a global provider of benchmark indices, ESG ratings, and investment analytics used by institutional investors including Australian super funds. While its indices are global, its ESG and sustainability research overlaps with SuperRatings' ESG ratings offering.
- Mercer Australia: Mercer is a global investment consulting firm providing superannuation advice, investment research, and manager research to Australian institutional clients including super funds. It overlaps with SuperRatings at the institutional research and advisory layer.
- S&P Dow Jones Indices: S&P Dow Jones Indices is a global index provider whose benchmarks (e.g., ASX 200-related indices) underpin performance comparisons for Australian super funds. It competes in the broader benchmark/indices space that SuperRatings' SR family of indices also addresses.
- Lonsec Research: Lonsec Research is the parent/license entity of SuperRatings and one of Australia's largest investment research houses, providing managed fund research, ratings, and portfolio construction tools across asset classes. While broader in scope than superannuation, Lonsec operates the AFSL under which SuperRatings issues its ratings.
Regional players
- Frontier Advisors: Frontier Advisors is an Australian investment consulting firm providing asset allocation, manager research, and portfolio construction services to super funds and institutional investors. It is regionally focused and competes in the institutional research segment.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SuperRatings social profiles
Digital presenceSuperRatings financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperRatings leadership team
Management profileNumber of profiles
Profiles2 records
SuperRatings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperRatings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperRatings
What does SuperRatings do?
SuperRatings provides independent research, ratings, and performance insights for the Australian superannuation industry. The firm produces proprietary benchmark indices (SR Balanced, SR Capital Stable, SR Growth, and pension equivalents), rates over 200 superannuation products, and publishes monthly performance reports, Top 10 fund rankings, and Fund of the Year awards covering MySuper, MyChoice, Pension, and Sustainability products.
Is SuperRatings a public or private company?
SuperRatings is a private company. It is classified as corporate owned and is currently operating.
When was SuperRatings founded?
SuperRatings was founded in 2002. It employs 11 to 50 people.
Where is SuperRatings based?
SuperRatings is headquartered in Sydney, Australia, in the Oceania region.
How does SuperRatings make money?
One revenue line is on record: research and Ratings Services.
Who are SuperRatings's main competitors?
Direct peers on record are Chant West, Rainmaker Group and Zenith Investment Partners. Broad incumbents are Willis Towers Watson (WTW), Morningstar Australia, MSCI, Mercer Australia, S&P Dow Jones Indices and Lonsec Research. Frontier Advisors is listed as a regional player.
Does SuperRatings have an API?
No public API is recorded for SuperRatings.
What industry is SuperRatings in?
SuperRatings's product category is Superannuation Research and Ratings. Its primary akta.pro industry code is FSAFAIAE, Benchmark Administrators (IBOR/RFR, FX, Commodity, Volatility & Other Benchmarks), with a secondary code of FSAAAGAB, Pension Master Trusts, Superannuation & Provident Funds. Its NAICS code is 523940 and its SIC code is 6282.