What Maanlanders does

Maanlanders is a privately-held organizational development consultancy headquartered in Leuven, Belgium, focused on improving workplace happiness ('werkgeluk') and positive societal impact inside teams and organizations. The firm operates with a small core team built around three co-founders — Daphne De Wit (Team Facilitator; sustainability coordinator at parent Statik), Pieter Jelle De Brue (Inspirator; managing director of Statik) and Linde Vloeberghs (Team Facilitator) — who position themselves as 'ervaringsdeskundigen' (experts by experience) on the basis of self-management practice refined inside digital agency Statik since 2015. Maanlanders is B Corp certified and targets organizational change through team leads positioned as 'deeltjesversnellers' (particle accelerators), with a free introductory conversation offered to prospects.

The firm's core intellectual asset is the Maanlanders' Sterrenstelsel (Constellation), a proprietary framework comprising 14 pillars covering autonomy, open communication, efficient collective decision-making, and alignment between people and organizational values. A downloadable one-pager enables team leads to self-assess their teams, functioning as a top-of-funnel lead-generation asset. Six service lines are delivered against this framework: half-day to full-day Teamdagen; one-on-one individual sessions; multi-week to multi-month Traject organizational journeys; two-hour workshops on open leadership; shorter Inspiratiesessies; and a self-paced Online Traject of 10 video modules plus two online group sessions. Customer engagements have included a strategic transformation at Belgian NGO Artsen Zonder Vakantie spanning approximately 600 healthcare-professional volunteers across Belgium and Africa, a podcast club on mental health at KU Leuven Healthy (89% of participants reported improved mental health), and a team facilitation at digital agency Statik — the parent 'mothership' from which Maanlanders emerged.

Revenue is generated entirely through fee-for-service professional engagements with custom per-project pricing — no list prices are publicly disclosed. Distribution is direct and founder-led via a Dutch-language website, blog content, LinkedIn profiles, email inquiries, and free introductory conversations; no resellers, marketplaces, or self-serve digital checkout are in evidence. Parent company Statik both incubated the methodology and remains a live case study and strategic partner. No external funding rounds or institutional investors are disclosed, indicating the business is bootstrapped or organically grown.

Name

Maanlanders

Legal name

MAANLANDERS

Website

https://maanlanders.be

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Maanlanders is a Leuven-based Belgian consultancy that guides organizations toward greater workplace happiness and team collaboration. Three co-founders deliver team facilitation, coaching, multi-week organizational journeys, workshops, and an online program, all anchored by their proprietary 14-pillar Sterrenstelsel framework.

Ownership category

akta.pro rank

Product category

Organizational Development Consulting

NAICS

Professional and Management Development Training (611430), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Team Leadership & High-Performance Teams (EDABAAAH)

akta.pro secondary industries

Corporate Team-Building & Offsite Services (HSACADAF), Leadership Transition & Onboarding Coaching (New Role, New Manager, Promotion) (EDABANAB)

Keywords

• Organizational development consulting
• Team facilitation services
• Open leadership coaching
• Self steering transformation
• Work happiness workshops

Headquarters

HQ city

Leuven

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Teamdag (Team Days): Half-day to full-day team facilitation sessions tailored to specific team needs. Topics include team connection, open communication, efficient decision-making, and creating space for self-development and involvement. Pricing not publicly disclosed.
2. Individuele Sessie (Individual Sessions): One-on-one coaching sessions for team leads or executives to address obstacles, receive targeted feedback, and explore open leadership practices. Duration ranges from single session to extended trajectory.
3. Traject (Organizational Journey): Multi-week to multi-month organizational transformation programs. Includes intake conversations, 1-on-1 interviews with all team members, mapping of current dynamics, and creation of a concrete roadmap for coming years. Custom engagement for leadership teams.
4. Inspiratiesessie (Inspiration Sessions): Lunch sessions (45 minutes) to 2-hour sessions for team leads, peers, or entire teams to explore work happiness and positive impact topics. Topics selected from the constellation or defined together.
5. Workshop Open Leiderschap: Two-hour workshop for team leads and founders to experience open communication, the human behind the professional, and efficient collective decision-making. Group sizes of 3-25 participants.
6. Online Trajectory: Digital program comprising 10 videos (watchable at own pace) plus 2 online group sessions where participants can ask questions individually. Covers all constellation topics for work happiness and impact.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Maanlanders is a Belgian consulting and facilitation firm that helps organizations and teams increase work happiness and positive impact through team days, individual open-leadership coaching, multi-month organizational transformation trajectories, workshops, and inspiration sessions. All offerings are unified by the proprietary 14-pillar "Sterrenstelsel" (Constellation) framework and are delivered directly by the three co-founders, with a self-paced online video program as a digital extension.

Product overview

Maanlanders is a consulting and facilitation company offering a unified service portfolio centered on work happiness (werkgeluk) and organizational impact. The company operates across three interconnected areas: positive team dynamics, organizational evolution, and open leadership. The core offerings include Teamdag (team days), Individual sessions, Journeys/Roadmaps (traject), Workshops, Inspiration sessions, and an Online trajectory—all unified by the proprietary Maanlanders' Sterrenstelsel framework of 14 pillars. Products are delivered through in-person workshops, individual coaching, group sessions, and a self-paced online video program. Maanlanders positions team leads as 'ideal particles accelerators' for organizational change, offering both exploratory sessions and full custom-tailored trajectories for organizations ready for transformation.

Differentiator

Problem solved

Functional benefit

Brands

• Maanlanders' Sterrenstelsel: A framework of 14 pillars that determine work happiness and impact within teams and organizations, including autonomy, open communication, efficient joint decision-making, and the match between people and values.

Products and services

• Teamdag: Nog beter samenwerken als team A half-day to full-day facilitated team workshop tailored to a specific team's needs through an intake conversation and selection of relevant topics from the Maanlanders Sterrenstelsel framework, focused on more human and effective collaboration, open communication, and feedback culture.
• Individuele sessie: Hoe breng ik open leiderschap in de praktijk? One-on-one coaching sessions for team leads, founders, or managers to explore obstacles with an experienced facilitator, receive targeted feedback, and apply open-leadership practices immediately; engagement can range from a single session to an extended trajectory.
• Traject: Reisplan voor je team of organisatie A multi-week to multi-month organizational journey that maps current ways of working through individual interviews, identifies obstacles, reveals group wisdom, and produces a concrete roadmap with tools, processes, and team-dynamics changes for the team's next phase of evolution.
• Workshop: Hoe breng ik een ander soort leiderschap in de praktijk? A 2-hour group workshop for 3 to 25 team leads and founders to experience how to create space for open communication, the human behind the professional, and efficient collective decision-making, positioning open leadership as synonymous with sustainable leadership.
• Inspiratiesessie: werkgeluk en impact A 45-minute to 2-hour inspirational session for team leads, peers, or entire teams that introduces work-happiness and positive-impact topics using practical examples and the right questions; serves as a low-commitment entry point into the broader portfolio.
• Online traject: Werkgeluk en impact op kruissnelheid A self-paced online trajectory of 10 videos covering all topics of the Maanlanders Sterrenstelsel framework, combined with 2 online group sessions where participants can ask individual questions; designed to help team leads gain insight into open-leadership techniques and team dynamics on their own schedule.
• Maanlanders' Sterrenstelsel (Constellation Framework) A proprietary framework of 14 pillars determining work happiness and impact within teams — including autonomy, open communication, efficient joint decision-making, and the match between people and values — packaged as a downloadable one-pager self-assessment tool that team leads can use independently to map their team's current state and target state.

Quantifiable outcome

• 89% of participants reported improved mental health from podcast club facilitation
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• StatikcoreStrategic or Co-development PartnerStatik is the 'mother ship' of Maanlanders - a Leuven-based web agency where self-steering practices have been operational since 2015. Pieter Jelle De Brue is the managing director of Statik. Maanlanders emerged from the organizational practices developed at Statik, making it both a parent company and a showcase case study. The relationship is strategic and foundational to Maanlanders' methodology.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Schouten & Nelissen: Dutch/Benelux training and coaching group offering leadership development, team coaching, and organizational change programs. Comparable in product breadth (team days, coaching, multi-week trajectories) and target buyer (team leads, leadership teams).
• ShiftN: Belgian consultancy specializing in self-organizing teams and organizational transformation. Closest direct peer given shared focus on self-sturing, team dynamics, and Flanders-based delivery model.

Broad incumbents

• Vlerick Business School: Leading Belgian business school with executive education, leadership, and management development programs. Broader incumbent that overlaps on open-leadership and team-lead upskilling but does not specialize in Maanlanders' facilitation/niche.
• Center for Creative Leadership (CCL): Global leadership development research and training provider offering team and executive programs. Overlaps with Maanlanders' open-leadership and team-lead focus but at much larger scale.
• FranklinCovey: Global organizational performance and leadership training firm with frameworks, workshops, and enterprise programs. Comparable on structured framework-based team/leadership development.
• Korn Ferry: Global organizational consulting firm with leadership development, team effectiveness, and organizational design practices. Comparable on enterprise leadership solutions at vastly greater scale and geographic reach.
• Hudson Belgium: Established Benelux HR and talent consulting firm with leadership development and team-effectiveness practices. Larger incumbent serving similar enterprise HR buyers across a broader portfolio.

Emerging players

• HolacracyOne: Provider of the Holacracy self-management framework and practitioner ecosystem. Comparable on the self-sturing philosophy underpinning Maanlanders' methodology, but as a framework licensor rather than a facilitation firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maanlanders

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maanlanders