OpeningStage

What OpeningStage does

OpeningStage is an independent French event agency and producer of live artistic performances, founded in 2015 in Paris and operating as a SAS (Société par Actions Simplifiée). The company sources, coordinates, and produces professional artists across multiple disciplines — musicians, dancers, DJs, magicians, acrobats, cheerleaders, and performers — for corporate events, sports venues, shopping centers, luxury hotels, airports, train stations, and public spaces. Its core operational asset is a curated talent network of 1,750+ registered artists, scaled across 170+ cities in France and broader Western Europe (Belgium, Netherlands, Luxembourg, Switzerland, Sweden), with 2,700+ live shows produced since inception. The company also operates a public-facing "Artist Platform" (espace-artistes) for talent discovery and administrative project support.

The business runs on a professional services revenue model with quote-based pricing tailored to each event's scope, from solo saxophone acts to large choreographed shows, with technical production (sound, lighting, staging, eco-responsible sets) bundled in. Client acquisition is primarily sales-led through direct outreach to enterprise accounts, supplemented by venue partnerships and event-agency subcontracting. Founding-led by Sacha Khayat with a small core team (1–10 employees including a Project Manager, Communication Manager, and Business Developer), OpeningStage remains bootstrapped with no disclosed funding rounds, no parent company, and no institutional investors identified.

The company serves marquee enterprise clients including Paris Saint-Germain (PSG), Louis Vuitton, Galeries Lafayette, SNCF Gares & Connexions, Accor, France Galop, Chaumet, Miu Miu, Printemps, Carrefour, Netflix, and Paris Aéroport, with long-standing partnerships dating back to 2015–2019. It operates from a head office at 36 Rue Étienne Marcel, 75002 Paris, with a registered office in Neuilly-sur-Seine. Service lines span music (solo, bands, roaming DJs), dance (ballet, hip-hop, cultural dances), sporting shows, magic, DIY workshops, live portrait/drawing, and full technical production.

Name

OpeningStage

Legal name

OPENING STAGE

Website

https://openingstage.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

OpeningStage (Paris, France, founded 2015) is a live event production agency that sources, books, and produces artistic performers — musicians, dancers, DJs, magicians, and acrobats — for corporate clients, sports venues, shopping centers, luxury brands, and transportation hubs across Western Europe from a network of 1,750+ registered artists.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industry

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live event production
• Artist booking agency
• Corporate entertainment services
• Live performance production
• Show production agency

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Production Services: Production of live artistic performances and shows for corporate events, sports venues, shopping centers, luxury hotels, airports, and public events. Revenue generated through service fees for artist booking, show production, and event coordination.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

OpeningStage is an event production agency that sources, books, and produces live artistic performances for corporate events, sports venues, shopping centers, luxury hotels, transportation hubs, and public spaces. Its service spans artist recruitment from a network of 1,750+ performers, show programming, technical production (sound, lights, staging), and on-site execution across France and Europe.

Product overview

OpeningStage is an event production agency and live entertainment company founded in 2015 that operates as a talent booking and show production platform. The company sources, coordinates, and produces professional artists including musicians, dancers, DJs, magicians, acrobats, and performers for corporate events, sports venues, shopping centers, luxury hotels, airports, and private venues. Their portfolio spans multiple service lines: Music Production (DJs, bands, solo musicians), Dance Shows (ballet, hip-hop, cultural dances), Sporting Shows (freestyle athletes, cheerleaders), Magic Shows, DIY Workshops, Portrait/Drawing Services, and Technical Production support. The company also maintains an artist network of over 1,750 registered performers and has produced approximately 2,700 live shows since inception, operating across France, Spain, Switzerland, Belgium, and Luxembourg.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Animation Services End-to-end live entertainment production service sourcing and coordinating professional artists including musicians, dancers, DJs, singers, acrobats, and other performers for corporate events, sports venues, shopping centers, hotels, and luxury brands.
• Music Production Musical performances ranging from solo artists (saxophonists, violinists, pianists) to full bands, groups, and DJs, including roaming performances and custom musical experiences for events.
• Dance Shows Choreographed dance performances including classical ballet, hip-hop, contemporary dance, lion dances, Polynesian dances, and dance initiation workshops for events.
• Sporting Shows Athletic entertainment performances including BMX shows, foot freestyle, dunkers, acrobats, and cheerleading for sports events and fan engagement activities.
• Magic Shows Close-up and stage magic performances for corporate events and commercial spaces, suitable for both adult audiences and children.
• DIY Workshops Hands-on creative workshops led by animators where event attendees create personalized decorative objects or souvenirs branded to the client's identity.
• Portrait and Drawing Services Live portrait artists and illustrators creating personalized artwork for event attendees as memorable takeaways.
• Technical Production Technical equipment provision including stages, sound systems, lighting, and custom eco-responsible stage sets and decorations for events.
• Artist Platform Talent discovery and management platform connecting artists with event opportunities across France, Switzerland, and Benelux, offering administrative support and project coordination.

Quantifiable outcome

• 2,700+ live shows produced since 2015
• +2 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Paris Saint-Germain (PSG)coreGTM or Marketing PartnerOngoing partnership for fan engagement and stadium entertainment. OpeningStage produces shows for PSG home games, supporter events, European matches, and stadium tour decorations.
• France GalopcoreGTM or Marketing PartnerMulti-year partnership producing artistic entertainment at horse racing events including ParisLongchamp, Prix de Diane Longines, and Qatar Prix de l'Arc de Triomphe since 2018.
• Galeries LafayettecoreGTM or Marketing PartnerPartnership for shopping center entertainment and seasonal activations at Galeries Lafayette Haussmann.
• SNCF Gares & ConnexionscoreGTM or Marketing PartnerPartnership for station entertainment including Paris-Gare de Lyon, Montparnasse, and national railway stations.
• Louis VuittoncoreGTM or Marketing PartnerPartnership for luxury boutique entertainment including performances in Paris, Brussels, and across Europe.
• AccorcoreGTM or Marketing PartnerHotel entertainment partnership including AccorHotels properties across France.
• Stade FrançaisminorGTM or Marketing PartnerPartnership for sports venue entertainment and fan engagement at Stade Français Paris matches.
• ChaumetcoreGTM or Marketing PartnerLuxury jewelry brand partnership for boutique experiences and VIP events including Samaritaine location.
• CARMILAcoreGTM or Marketing PartnerPartnership for shopping center animations across CARMILA's French retail portfolio including Christmas decorations.
• IcadecoreGTM or Marketing PartnerCorporate entertainment partnership for business parks and team building events across Icade properties.
• Foire de Paris / ComexposiumcoreGTM or Marketing PartnerPartnership for major exhibition events including Foire de Paris with 7+ live shows produced.
• Paris AéroportminorGTM or Marketing PartnerAirport entertainment partnership for Paris-Orly and Paris-Charles de Gaulle.
• NetflixminorGTM or Marketing PartnerPartnership for streaming platform events and conventions including Outlander series premiere.
• La Vallée VillagecoreGTM or Marketing PartnerLuxury outlet entertainment partnership including seasonal events and DJ performances.
• American Express Global Business TravelminorGTM or Marketing PartnerCorporate event production for Amex GBT including Seine péniche events and company soirées.
• ThalèsminorGTM or Marketing PartnerSummer party entertainment for Thalès with multiple show productions at Cholet facility.
• Terrasses du PortminorGTM or Marketing PartnerShopping center partnership in Marseille with Brazilian artist performances.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sofar Sounds: Global intimate live music event producer operating shows in 400+ cities. Comparable to OpeningStage's live music event production across multiple cities and its corporate/private event activation focus.
• Encore Musicians: UK-based artist booking platform that connects corporate and private event buyers with vetted musicians. Directly comparable to OpeningStage's core artist booking and live music production service for B2B events.
• Gigmit: Germany-based artist booking marketplace that connects event organizers with live performers. Directly comparable to OpeningStage's artist network and end-to-end production model for European events.

Broad incumbents

• GL Events: Paris-listed French group providing integrated event services, venue management and live event production worldwide. Compared to OpeningStage because it operates in the same live event services space and serves French/European corporates, but at vastly greater scale and breadth (venues, logistics, staging).
• Live Nation Entertainment: Global live entertainment conglomerate operating concerts, tours and venue programming. Comparable because OpeningStage operates in live music and touring-adjacent production for corporate and venue clients, though at a much smaller scope and B2B-led.
• AEG Presents: Global live entertainment promoter and venue operator presenting concerts, tours and events. Comparable to OpeningStage's promoter/producer role for live music and stadium/fan-engagement shows, but serving broader audiences at much greater scale.
• Endeavor: Global entertainment, sports and events company with IMG producing live experiences and brand activations. Comparable because Endeavor/IMG produces premium live event programming for brands, sports and venues similar to OpeningStage's enterprise client base.

Emerging players

• Fever: Madrid-headquartered experiences marketplace producing live and immersive events across major global cities. Comparable to OpeningStage's role producing live branded and entertainment experiences, but via a scaled platform model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@openingstage2724?si=nt8AtoxTENZpwuNl
• LinkedInlinkedin.com/company/openingstage
• Instagraminstagram.com/openingstage?igsh=NGJqNGp5aWU0NHhh&utm_source=qr
• Xx.com/openingstage

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OpeningStage