Macquarie Real Estate

What Macquarie Real Estate does

Macquarie Real Estate is a privately held, full-service real estate agency headquartered in Casula, New South Wales, Australia, operating two offices in the Casula area and serving the South West Sydney, Western Sydney, and Macarthur/Camden regions. Founded in 1994, the firm has operated for over 30 years under Principal Joe Romeo and offers four core service lines: residential property sales, commercial property sales and leasing, residential leasing, and ongoing property management for landlords. Its customer base is entirely SMB and consumer — individual home buyers and sellers, landlords, tenants, property investors, and small commercial counterparties in the Liverpool-Fairfield corridor.

The agency's technology stack centers on the Reapit-powered website platform, which provides property listings, search functionality, inspection scheduling, CRM, and client management. The proprietary differentiator is the Smartre Sale Method, a risk-free sales framework in which sellers incur no upfront costs and the agency's interests are tied to a successful transaction outcome. Digital marketing is delivered across Facebook, Instagram, LinkedIn, YouTube, and TikTok, supplemented by a blog covering market updates and seller education. Third-party validation comes from verified reviews on RateMyAgent.

Revenue is generated through three streams: transaction-based commissions on residential and commercial sales, transaction-based leasing fees, and recurring monthly property management fees (including tenant communication, inspections, maintenance coordination, lease renewals, rent collection, and compliance). All pricing is quote-based and not publicly disclosed. The firm employs between 11 and 50 staff, with the senior team comprising Principal Joe Romeo (35 years' experience), Sales Manager David Farrugia (16+ years), Commercial Office Manager Josie Farre (Class 2 Licensed Agent, 20+ years managing portfolios of 500+ assets), and Sales Administrator Julie Ianni (20+ years tenure). Revenue is not publicly disclosed and no funding events, M&A, or parent-company relationships are recorded.

Name

Macquarie Real Estate

Legal name

Macquarie Real Estate

Website

https://macquarierealestate.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Macquarie Real Estate is a privately held, full-service real estate agency in Casula, NSW, offering residential and commercial sales, leasing, and property management to SMB and consumer clients across South West Sydney, with a Reapit-powered platform and the proprietary Smartre Sale Method.

Ownership category

akta.pro rank

Product category

Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Residential property sales
• Commercial property leasing
• Property management services
• Real estate agency
• Property investment advisory

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from residential and commercial property sales. Agents earn commission on successful transactions.
2. Property Management Fees: Ongoing management fees from landlords for tenant communication, routine inspections, maintenance coordination, lease renewals, rent collection, and compliance.
3. Leasing Fees: Fees generated from residential and commercial property leasing transactions for both landlords and tenants.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Macquarie Real Estate is a full-service real estate agency in South West Sydney that buys, sells, leases, and manages residential and commercial properties. It applies the proprietary Smartre Sale Method for sellers and offers end-to-end property management for landlords. The firm operates from offices in Casula, NSW, serving the Liverpool-Fairfield region with residential sales, commercial sales and leasing, and ongoing tenant and maintenance management services.

Product overview

Macquarie Real Estate is a full-service real estate agency based in Casula, NSW, offering a comprehensive portfolio of property services. The company operates as a Smartre (Smart Real Estate) agency, providing residential and commercial property sales, leasing services (both residential and commercial), and expert property management. Their core offerings include the proprietary Smartre Sale Method for sellers, supported by experienced local agents with deep knowledge of the South West Sydney property market.

Differentiator

Problem solved

Functional benefit

Brands

• Smartre: A sales method and brand used by the agency, providing risk-free property selling strategies for clients.

Products and services

• Residential Property Sales

Quantifiable outcome

• Properties sold within 2 weeks
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Domain Holdings: Australian property listing portal and adjacent services platform serving buyers, sellers, and agents. Not a direct brokerage peer but a structural ecosystem participant whose portal drives lead flow to agencies like Macquarie and increasingly competes for marketing dollars and consumer mindshare.

Broad incumbents

• Raine & Horne: Established Australian real estate network with strong NSW presence including South West Sydney suburbs. Directly comparable in residential/commercial brokerage and property management, with similar long-standing brand heritage to Macquarie's 30-year history.
• LJ Hooker: Major Australian real estate franchise with extensive residential and commercial brokerage footprint. Directly comparable in service mix (sales, leasing, property management) and target customers, but with national brand recognition and franchise infrastructure that Macquarie lacks.
• Ray White: Largest Australian residential real estate network with franchise model across metro and regional markets. Comparable as full-service brokerage offering sales, leasing, and property management, but operates at vastly greater scale with national brand reach versus Macquarie's local focus.
• RE/MAX Australia: Global real estate franchise with Australian operations spanning residential sales, leasing, and property management. Comparable transaction-based brokerage model serving similar buyer/seller/landlord segments, with international brand backing.
• Century 21 Australia: Global franchise network with Australian operations covering residential sales, leasing, and property management. Comparable service mix and customer base (homebuyers/sellers, landlords, tenants), with brand-driven lead generation that exceeds Macquarie's local-only model.
• McGrath Estate Agents: Australian residential real estate agency group with strong presence in Sydney metro markets including South West corridors. Comparable in residential sales/leasing focus and agent-led model, but operates at larger scale with multiple Sydney offices.
• First National Real Estate: Australian real estate network covering residential and commercial sales, leasing, and property management across metro and regional areas. Comparable full-service offering and SMB/consumer customer base, with franchise infrastructure advantages over independent Macquarie.

Regional players

• Stockland (real estate services): Major Australian property developer and real estate services group with significant South West Sydney residential developments. Adjacent comparable given overlapping geographic market and residential focus, though operates as developer/principal rather than pure agent.

Direct peers

• Belle Property: Australian boutique residential real estate brand with Sydney metro offices emphasizing premium service and local expertise. Comparable premium service positioning, agent-led model, and Sydney residential focus, though typically in higher-value segments than Casula/Liverpool.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@joeromeo8869
• Facebookfacebook.com/MacquarieRealEstateAgents
• LinkedInlinkedin.com/company/macquarie-real-estate-casula
• Instagraminstagram.com/macquarierealestateagents
• TikToktiktok.com/@macquarierealestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macquarie Real Estate