Enwealth Financial Services

What Enwealth Financial Services does

Enwealth Financial Services Limited is an integrated Kenyan financial services platform founded in 2011 (originally as Liberty Pension Services Limited, rebranded in 2016) and headquartered at Morningside Office Park on Ngong Road, Nairobi. The company serves over 300 corporate clients and individual members across 13 African countries, with licensed branch operations in Kenya, Uganda, and Mauritius. Its regulatory perimeter spans five sectoral licenses: Retirement Benefits Authority (Kenya), Insurance Regulatory Authority (Kenya), Capital Market Authority (Kenya), Uganda Retirement Benefits Regulatory Authority, and Financial Services Commission (Mauritius). Group structure comprises the parent plus three wholly-owned subsidiaries: Enwealth Insurance Brokers Limited (incorporated 2016), Enwealth Capital Limited (unit trust management, CMA-registered October 2022), and Enwealth Foundation Limited (incorporated June 2022).

The product portfolio sits on four pillars. Pension administration and trustee services include Enwealth Personal Pension, an Umbrella Fund (with KES 500,000 group life cover and mortgage access up to 60% of accrued savings), Kesho Hela Income Drawdown Fund, Diaspora and Expatriates Fund (QROPS-qualified, multi-currency), ESOP administration, and Corporate Trustee/Principal Officer services. Insurance brokerage delivers personal and corporate lines via Enwealth Insurance Brokers plus specialist products such as Anaya Post-Retirement Healthcare Fund (four tiers from Bronze KES 500K inpatient to Platinum KES 5M) and Faraja Benevolent funeral cover. Investment management runs through the Enwealth Capital Unit Trust Scheme (Money Market, Balanced, Equity, Fixed Income, and Dollar Money Market funds) and the August 2025-approved Enwealth Impact Debt Fund, an AIF-registered product targeting MFIs and SMEs. Training and consulting include trustee training, pre-retirement training, change management, and the Enwealth Conversations research series. Technology infrastructure consists of an integrated ICT platform with member online portal (portal.enwealth.co.ke), investment portal (invest.enwealth.co.ke), Android and iOS mobile applications, online Management Committee elections, M-Pesa paybill integration across multiple paybill numbers, and bank-level integrations with SBM Bank (custodian), Co-operative Bank (trustee), and Old Mutual Investment Group (fund manager).

Revenue is generated through professional service fees on pension administration and consulting (300+ corporate clients), 2% annual management fees on unit trust schemes under management, insurance brokerage commissions, training/event fees, and office rentals at the Enwealth Business Centre (KES 12,000 to KES 85,000 per month across hot desk, dedicated desk, and small/medium office configurations). Distribution is hybrid: dedicated enterprise relationship managers serve corporate accounts while self-serve digital channels (web portals, mobile app, M-Pesa paybills) target individuals, chamas, SACCOs, and SMEs. Disclosed revenue turnover exceeded KES 200 million as of 2022, with assets under administration at approximately KES 100 billion (~USD 800 million).

Name

Enwealth Financial Services

Legal name

Enwealth Financial Services Limited

Website

https://enwealth.co.ke

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Enwealth Financial Services Limited is a Nairobi-headquartered, multi-licensed Kenyan financial services platform providing pension administration, insurance brokerage, investment management, trustee services, and training to over 300 corporate clients across Kenya, Uganda, and Mauritius.

Ownership category

akta.pro rank

Product category

Pension Administration & Wealth Management

NAICS

Pension Funds (525110), Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Pensions, Benefits & Retirement Disbursements (FSAMAKAI)

akta.pro secondary industries

Pension Master Trusts, Superannuation & Provident Funds (FSAAAGAB), Surety & Bond Brokerage (FSAEADAI)

Keywords

• Pension administration
• Retirement benefits consulting
• Unit trust funds
• Insurance brokerage
• Investment management

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Pension Administration & Consulting: Fees for administration services to over 300 corporate pension scheme clients, trustee services, and consulting including scheme conversion, mergers, liquidation, and policy formulation
2. Insurance Brokerage: Commission-based brokerage services for personal and corporate insurance products including motor, health, travel, personal accident, life, and annuity products
3. Investment Management: Unit trust fund management with approximately KES 100 Billion in assets under administration. Fees include 2% annual management fee on unit trust schemes
4. Training Services: Revenue from trustee training, pre-retirement training, retirement benefits consulting, outplacement training, change management, member education, and financial literacy programs
5. Conferencing & Events: Revenue from Enwealth Conversations events, conferences, and venue rental at Enwealth Business Centre

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Enwealth Financial Services is a licensed Kenyan financial services platform that provides pension scheme administration, corporate trustee and consulting services, insurance brokerage, unit trust investment management, and professional training to over 300 corporate clients and individual members across Kenya, Uganda, Mauritius and 10 additional African countries. Its revenue-generating core sits in three lines: (1) pension administration and trustee services under Retirement Benefits Authority licence, (2) insurance brokerage through the Enwealth Insurance Brokers subsidiary under IRA licence, and (3) unit trust fund management through the Enwealth Capital Unit Trust Scheme (Money Market, Balanced, Equity, Fixed Income, Dollar Money Market Funds) under CMA licence.

Product overview

Enwealth Financial Services operates as an integrated financial services platform offering pension administration, insurance brokerage, investment management, trustee services, training, and impact investing through distinct business divisions. The core pension business includes Enwealth Personal Pension, Umbrella Fund, Kesho Hela Income Drawdown Fund, and Diaspora & Expatriates Fund, supported by administration, consulting, and corporate trustee services. Insurance operations (Enwealth Insurance Brokers) provide personal and corporate coverage including motor, health, travel, and specialized products like the Anaya Post-Retirement Healthcare Fund. Investment products through Enwealth Capital Unit Trust Scheme comprise Money Market, Balanced, Equity, Fixed Income, and Dollar Money Market Funds. The ecosystem includes training services (Enwealth Training), CSR through Enwealth Foundation with Fanisi Scholarship program, and the Enwealth Impact Debt Fund for SME financing.

Differentiator

Problem solved

Functional benefit

Products and services

• Enwealth Personal Pension
• Enwealth Umbrella Fund
• Kesho Hela Income Drawdown Fund
• Diaspora and Expatriates Fund
• Pension Administration
• ESOP Administration
• Consultancy Services
• Corporate Trustee Services
• Corporate Principal Officer Services
• Personal Insurance
• Corporate Insurance
• Anaya Post-Retirement Healthcare Fund
• Faraja Benevolent Fund
• Enwealth Money Market Fund
• Enwealth Balanced Fund
• Enwealth Equity Fund
• Enwealth Fixed Income Fund
• Enwealth Dollar Money Market Fund
• Enwealth Impact Debt Fund
• Training Services

Quantifiable outcome

• Assets under Administration: KES 100 Billion (approximately USD 800 million)
• +3 more outcomes

Named customers2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Kenya Microfinance Research Centre (KMRC)coreOthers · 1 January 2023Partnership enabling Enwealth Umbrella Fund members to access single-digit mortgage rates at KMRC. Members benefit from improved turnaround times on mortgage applications and favorable financing terms.
• Old Mutual Investment Group LtdcoreTechnology or Integration · 24 October 2022Fund Manager for Enwealth Capital Unit Trust Scheme. Old Mutual manages the Enwealth Equity Fund among other scheme investments, providing professional investment management services from their office at Old Mutual Tower, Upper Hill Road, Nairobi.
• Co-operative Bank of Kenya LtdcoreTechnology or Integration · 24 October 2022Trustee for Enwealth Capital Unit Trust Scheme. Provides custodial oversight and governance for the unit trust scheme from their office at CIC Plaza, Mara Road, Upper Hill, Nairobi.
• SBM Bank Kenya LtdcoreTechnology or Integration · 24 October 2022Custodian bank for Enwealth Capital Unit Trust Scheme. Holds securities and assets on behalf of the fund from their office at Riverside Mews, Riverside Drive, Nairobi.
• Strathmore Institute of Mathematical SciencesflagshipStrategic or Co-development Partner · 1 January 2018Strategic research partner for Enwealth Conversations quarterly events. Partners in social security research-based educational events contributing towards policy formulation in the retirement benefits industry.
• Institute of Human Resource Management (IHRM)flagshipStrategic or Co-development Partner · 1 January 2018Strategic research partner for Enwealth Conversations quarterly events. Collaborates as forum for disseminating quarterly social security research findings to relevant professional audience.

Scale indicators10 records

Recent moves12 records

Expansion highlights7 records

Direct peers

• ICEA LION Group: Kenyan financial services group providing pension administration, group life, medical insurance and unit trust products. The closest Kenya-domiciled peer offering the same combination of pension admin, trustee services and investment products to corporate clients.
• Apex Africa: Pension administration and retirement benefits consulting firm focused on East Africa. Highly comparable as an independent administrator competing for the same pool of mid-sized Kenyan and East African corporates.
• Zamara Actuaries & Administrators: Actuarial-led retirement benefits and pension administrator operating across Kenya, Uganda, Tanzania, Rwanda, Malawi and Zambia. Directly comparable to Enwealth on multi-country East African footprint and on the actuarial/admin/consulting service mix.

Broad incumbents

• Alexander Forbes: Pan-African financial services group with pension fund administration, actuarial consulting, employee benefits and investment capabilities across multiple African markets. Operates at a much larger scale than Enwealth but provides the most direct reference point for institutional pension administration services in East and Southern Africa.
• Old Mutual Investment Group: Large African investment manager that already manages Enwealth's unit trust scheme. Comparable as a competing investment and retirement-solutions provider to Kenyan corporates, with proprietary pension administration through Old Mutual Life Assurance.
• Aon Kenya Insurance Brokers: Global insurance brokerage and risk advisory present in Kenya through corporate and group insurance brokerage. Comparable to Enwealth Insurance Brokers on corporate lines such as group medical, WIBA, fidelity guarantee, fire and motor insurance sold to enterprise clients.
• Sanlam Kenya: Subsidiary of pan-African financial services group Sanlam, providing retirement fund administration, life insurance and investment products in Kenya. Closely comparable on pension admin and group benefits product mix to corporate clients.
• Britam Holdings: Large diversified Kenyan financial services group covering pensions, insurance, asset management and property. Overlaps with Enwealth in pension administration, group life and investment management for corporate and individual customers across East Africa.

Regional players

• Jubilee Insurance: Leading East African insurer (Kenya, Uganda, Tanzania) with strong corporate insurance and group life offerings. Comparable on the corporate insurance brokerage side of Enwealth's business and on group medical schemes, but does not focus on independent pension administration.
• Kenindia Assurance: Nairobi-based insurer offering life, group, medical and pension-linked insurance products in Kenya. Comparable on the personal insurance and group life distribution side of Enwealth's value chain, especially the Anaya post-retirement medical cover.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCXq7R0BwQvqXK9
• Xx.com/EnwealthKenya

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enwealth Financial Services