Phoenix House

What Phoenix House does

Phoenix House, Inc. is a private non-profit substance abuse treatment organization founded in 1973 and headquartered in Calumet, Michigan, operating across the Western Upper Peninsula. The organization provides a coordinated continuum of care spanning three primary service lines: a 15-bed residential treatment program in Calumet for adult males with severe substance use disorders; outpatient counseling and substance use assessment services at three physical locations (Calumet, Ontonagon, Bessemer); and free peer recovery coaching delivered across six counties (Iron, Keweenaw, Houghton, Baraga, Ontonagon, Gogebic). The clinical model integrates evidence-based therapeutic approaches including cognitive therapy, rational emotive behavior therapy, 12-step model integration, Johari's Window for group interaction, and medication-assisted treatment using Vivitrol, Antabuse, and Naltrexone. Treatment is delivered by licensed clinicians (LMSW, CAADC, CADC, LPC, LMFT), certified peer recovery coaches (CPR-C, CPRM, RCP-F), and contracted addiction medicine specialists.

The organization's go-to-market is referral-driven: residential admissions are gated through NorthCare Network, a regional Prepaid Inpatient Health Plan that controls funding eligibility, while outpatient services accept walk-ins and self-referrals. Revenue is generated primarily through Medicaid, UPHP (Upper Peninsula Health Plan), and HMP (Healthy Michigan Plan) reimbursement, supplemented by government block grants, donations, and in-kind contributions. Peer recovery coaching is provided at no cost as a community entry point. The organization has maintained continuous CARF accreditation since 1995 and self-reports a 73% success rate across 10,000+ patients served over five decades. The Board of Directors (Paul Wood, President; Bill Labissoniere, Vice President; Carol Fowler, Treasurer; Dr. Kirk Klemme; Dr. Mark Kelly) provides governance oversight, with Cierra Herstrom serving as Executive Director.

Name

Phoenix House

Legal name

Phoenix House, Inc.

Website

https://phoenixhouse.com

Company type

Private

Founded year

1973

Operating status

Operating

Short description

Phoenix House is a Michigan non-profit, CARF-accredited substance abuse treatment organization serving Western Upper Peninsula since 1973, delivering residential, outpatient, and peer recovery services to adults through Medicaid-funded programs and community referrals.

Ownership category

akta.pro rank

Product category

Substance Abuse Treatment

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industry

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Substance abuse treatment
• Residential rehabilitation
• Outpatient counseling
• Peer recovery coaching
• Addiction recovery services

Headquarters

HQ city

Calumet

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Medicaid/Insurance Reimbursement: Phoenix House accepts Medicaid, UPHP (Upper Peninsula Health Plan), and HMP (Healthy Michigan Plan) for substance abuse treatment services. This represents the primary revenue stream for residential and outpatient treatment services.
2. Government-Funded Treatment: Funding for individuals who are low-income and eligible based on income guidelines, with no other insurance options available. NorthCare Network handles funding and eligibility determinations.
3. Donations and Charitable Contributions: The organization accepts monetary donations via PayPal and mail, as well as in-kind donations of hygiene products, recreational equipment, linens, kitchen supplies, and furniture. Donations are tax-deductible as a non-profit organization.
4. Peer Recovery Services (Free): Peer recovery coaching services are provided at no cost to individuals, serving as a community engagement and referral pathway to paid treatment services.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Phoenix House provides residential and outpatient substance abuse treatment and free peer recovery coaching to adults in Michigan's Western Upper Peninsula. Its core is a 15-bed men's residential program in Calumet, complemented by outpatient counseling across three sites and medication-assisted therapy using Vivitrol, Antabuse, and Naltrexone. Services are funded primarily through Medicaid, UPHP, and HMP, with charity care for low-income uninsured individuals.

Product overview

Phoenix House is a private non-profit substance abuse treatment organization providing a coordinated continuum of care across three main service lines. The Residential Treatment Program offers inpatient treatment for adult males in Calumet with 15 beds, while Outpatient Treatment Services provide flexible counseling in Calumet, Ontonagon, and Bessemer. Peer Recovery Coach Services deliver peer-based support at no cost across six counties. Supporting services include substance use assessments, alcohol highway safety classes, and medication-assisted therapy. The organization has maintained CARF accreditation since 1995 and accepts Medicaid/UPHP/HMP insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Treatment Program
• Outpatient Treatment Services
• Peer Recovery Coach Services
• Substance Use Assessments
• Alcohol Highway Safety Classes
• Medication-Assisted Therapy

Quantifiable outcome

• 73% success rate
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• MDHHS (Michigan Department of Health and Human Services)coreOthers · 1 January 2022Provides certification training for peer recovery coaches. MDHHS training is nationally recognized. Phoenix House Peer Recovery Coaches are certified by CCAR or MDHHS.
• NorthCare NetworkcoreStrategic or Co-development PartnerPrimary referral gateway for Phoenix House residential treatment admissions. Handles funding and eligibility determinations for treatment services. Contact: (906) 225-7254 or toll-free 1-800-305-6564. Also provides CDR (Contractor Data Repository) services at (906) 225-7222.
• CCAR (Connecticut Community for Addiction Recovery)coreOthersProvides certification training for peer recovery coaches. Phoenix House Peer Recovery Coaches are certified by CCAR or MDHHS. CCAR certification involves week-long face-to-face training, two-day review, and certification exam.
• UPHP (Upper Peninsula Health Plan) / HMP (Healthy Michigan Plan)coreOthersAccepted insurance providers for substance abuse treatment services. Phoenix House accepts Medicaid/UPHP/HMP for residential and outpatient treatment.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Munson Behavioral Health: Northern Michigan health system's behavioral health division offering hospital-based and outpatient SUD services. Broad incumbent providing overlapping services in Michigan's lower and eastern UP regions.
• Pine Rest Christian Mental Health Services: One of Michigan's largest behavioral health systems offering residential, outpatient, and addiction services across a broad footprint. Represents the larger incumbent competitor set Phoenix House competes against for talent, referrals, and contracts.

Direct peers

• Harbor Hall: Michigan non-profit residential and outpatient SUD treatment provider located in Petoskey. Comparable in scope (residential + outpatient SUD continuum) and mission orientation.
• Wedgwood Christian Services: Michigan non-profit providing residential behavioral health and SUD services for youth and families. Comparable residential treatment model with similar CARF-accredited, faith-informed non-profit orientation.
• Great Lakes Recovery Centers: Non-profit SUD and behavioral health provider serving Michigan's Upper Peninsula with residential and outpatient programs. Closest direct geographic peer to Phoenix House in terms of service mix and regional mission.
• Sacred Heart Rehabilitation Center: Michigan-based non-profit SUD treatment provider offering residential, outpatient, and MAT services across multiple sites. Directly comparable in service continuum and non-profit model.
• Copper Country Mental Health Services: Community mental health authority serving Houghton, Baraga, and Keweenaw counties — overlapping Phoenix House's home county. Provides behavioral health and SUD services to an adjacent catchment in the Western UP.
• Hiawatha Behavioral Health: Community mental health authority serving the Eastern UP of Michigan with behavioral health and SUD services. Operates in the same broader UP region with comparable service lines to Phoenix House.
• Bear River Health at Walloon Lake: Northern Michigan residential and outpatient SUD treatment provider. Comparable inpatient/outpatient mix and population served to Phoenix House's residential program.

Regional players

• Catholic Charities of the Upper Peninsula: Non-profit social services organization serving Michigan's Upper Peninsula with counseling, recovery support, and family services. Operates in the same region with overlapping client populations and referral relationships.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/phoenixhouseinc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix House