Casa das Fresas

What Casa das Fresas does

Casa das Fresas (legal entity L.G.D BICUDO & BICUDO LTDA, CNPJ 04.917.884/0001-02) is a Brazilian e-commerce and physical retail company founded in 2002 and headquartered at Rua Candido Portinari, 726, Vila Portes, Foz do Iguaçu, Paraná. Operating under the trade name "Casa das Fresas Foz," the business specializes in cabinet hardware — most prominently puxadores (handles and pulls) with a catalog of over 2,000 SKUs spanning knobs, handles, colonial, recessed, and specialty designs in zamak, stainless steel, ceramic, and PVC — alongside fechaduras (locks), general ferragens (hardware), power tools and accessories, PPE, knives, and home/leisure products sourced from multi-brand suppliers including Zen Design, Italy Line, HASTVEL, STAM, Makita, Bosch, DeWalt, Skil, Vonder, 3M, and Tramontina. The company employs 11–50 people.

The business operates a hybrid omnichannel model: a national e-commerce storefront at casadasfresasfoz.com.br, built and managed on the Egondola SaaS platform, complemented by a physical retail location in Foz do Iguaçu, a WhatsApp sales and support channel at (45) 99955-0287, a Televendas line at (45) 3528-8191, and a content layer (TV Fresas blog and Instagram/Facebook social channels). Nationwide fulfillment is executed via Correios (Sedex and PAC), with bank-slip payments offering 5% à vista discounts and credit-card installment plans up to 6x interest-free.

Commercial focus is split between professional woodworkers and carpenters (marceneiros), homeowners and DIY consumers undertaking renovations and furniture assembly, and a broader construction-materials retail audience surfaced through SIMACO industry-association engagement. Pricing is unit-based on individual SKUs ranging from approximately R$2.60 to R$1,480.00, with a minimum installment of R$20.00. The company is privately held with no disclosed institutional investment, no funding rounds, and no M&A activity in the source data.

Name

Casa das Fresas

Legal name

L.G.D BICUDO & BICUDO LTDA

Website

https://casadasfresasfoz.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa das Fresas is a Brazilian e-commerce and physical retailer, founded in 2002 and based in Foz do Iguaçu, specializing in cabinet hardware (puxadores, fechaduras), power tools, and home goods, serving carpenters, DIY homeowners, and construction-material retail consumers nationwide via Correios shipping.

Ownership category

akta.pro rank

Product category

Hardware Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD)

Keywords

• Hardware retail
• Cabinet hardware
• Power tools
• Home improvement
• Construction supplies

Headquarters

HQ city

Foz Do Iguaçu

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Casa das Fresas generates revenue through the sale of hardware products, tools, cabinet hardware (puxadores), locks (fechaduras), home and leisure items, and construction materials. Products are sold as one-time purchases with installment payment options. The company carries inventory and ships products via Correios to customers throughout Brazil.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Casa das Fresas is a multi-brand hardware and home improvement retailer selling cabinet handles (puxadores), locks (fechaduras), power and hand tools, hardware fittings, home and leisure items (cookware, cutlery, kitchen utensils), personal protective equipment, knives, and garden products. The company distributes both its own online presence and a physical store in Foz do Iguaçu, Paraná, Brazil, shipping nationwide via Correios. Supplier brands include Makita, Bosch, DeWalt, Tramontina, STAM, Italy Line, Zen Design, Hastvel, Vonder, Skil, and 3M.

Product overview

Casa das Fresas is a Brazilian e-commerce retailer specializing in cabinet hardware (puxadores and fechaduras) and home/household products. The core offering centers on cabinet handles and drawer pulls with over 2,000 products across styles including ponto (knobs), alça (handles), colonial, and specialty designs. The company operates as a multi-brand distributor offering products from suppliers including Italy Line, Zen Design, Hastvel, STAM, and power tool brands like Makita, DeWalt, and Bosch. Supporting product categories include home and leisure items (cookware, cutlery, kitchen accessories), general hardware, personal protective equipment, knives, and garden products. The company serves both retail customers and professional tradespeople (carpenters/marceneiros) primarily in the Foz do Iguaçu region of Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Puxadores (Cabinet Handles and Pulls)
• Fechaduras (Door and Furniture Locks)
• Ferragens (General Hardware)
• Casa e Lazer (Home and Leisure)
• Linha EPI (Personal Protective Equipment)
• Faca (Kitchen Knives and Cutlery)
• Casa e Jardim (Home and Garden)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• EgondolacoreTechnology or IntegrationEgondola provides the e-commerce platform infrastructure powering Casa das Fresas's online store (casadasfresasfoz.com.br). The platform handles the website, product catalog, shopping cart, checkout process, and order management.
• MakitaminorOthersMakita is a key supplier brand featured on the Casa das Fresas website, offering professional-grade power tools and equipment.
• VonderminorOthersVonder is listed as a major supplier brand providing tools and equipment to Casa das Fresas.
• SkilminorOthersSkil is a supplier brand of power tools available through Casa das Fresas.
• BoschminorOthersBosch is listed as a major supplier brand of tools and accessories available at Casa das Fresas.
• 3MminorOthers3M supplies accessories and related products available through Casa das Fresas.
• Zen DesignminorOthersZen Design is a key brand in the puxadores (cabinet handles) category, with over 800 products available, featuring Japanese-inspired designs.
• Italy LineminorOthersItaly Line is a major puxadores brand available at Casa das Fresas, offering various styles including point handles, handles, and colonial designs.
• HASTVELminorOthersHASTVEL is a hardware brand supplying puxadores (cabinet handles) and related products available through Casa das Fresas.
• SIMACOminorOthersSIMACO (Sindicato do Comércio de Materiais de Construção do Paraná) is the Construction Materials Trade Union of Paraná. Casa das Fresas participated in a SIMACO-organized event about the future of construction materials retail.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Madeira Madeira: Brazilian e-commerce home improvement and furniture retailer operating nationally online. Directly comparable as a Brazilian online retailer serving homeowners and trade professionals with cabinet hardware, tools, and home goods.
• Westwing Brasil: Brazilian e-commerce retailer of home furnishings, decor, and select hardware. Comparable as a Brazilian online-first home retailer with content-driven marketing, though focused more on decor than hardware/tools.
• Ferro & Aço: Brazilian hardware and construction materials retailer with national reach. Comparable in cabinet hardware and general ferragens assortment, serving both trade professionals and consumers across Brazil.

Broad incumbents

• Magazine Luiza: One of Brazil's largest general retailers with a substantial home improvement, tools, and housewares category. Indirect competitor to Casa das Fresas through online assortment and national reach.
• Sodimac Brasil (Constructor): Brazilian home improvement chain (Falabella group) selling hardware, tools, and home goods. Overlaps with Casa das Fresas's assortment at the consumer retail level but with broader scope and larger stores.
• Obramax: Brazilian home improvement chain (L'Oréal/Boticário group) targeting both consumers and trade professionals. Comparable customer overlap with marceneiros and DIY consumers but with significantly broader assortment and scale.
• Amazon Brasil: Massive e-commerce platform in Brazil carrying cabinet hardware, tools, and home goods from many of the same supplier brands as Casa das Fresas. Represents a competitive pressure on pricing, assortment, and delivery speed.
• Telhanorte: Brazilian home improvement retailer (now part of Saint-Gobain) selling hardware, tools, and construction materials. Competes in overlapping categories with Casa das Fresas but at much larger scale and with proprietary brands.
• Leroy Merlin Brasil: Largest home improvement chain in Brazil with broad assortment of hardware, tools, and home goods. Overlaps directly with Casa das Fresas's puxadores, fechaduras, and power tools categories but serves a far larger customer base through physical and online channels.
• C&C Casa e Construção: Brazilian home improvement and construction materials chain offering hardware, tools, and finishes. Comparable in product overlap but operates a much larger physical footprint across São Paulo and other states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/www.casadasfresasfoz.com.br
• Instagraminstagram.com/casadasfresasfoz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa das Fresas