Anxiety and Depression Association of America

What Anxiety and Depression Association of America does

The Anxiety and Depression Association of America (ADAA) is a 501(c)(3) nonprofit organization founded in 1979 and headquartered in Silver Spring, Maryland. It is the only multidisciplinary professional membership organization uniting clinicians, psychiatrists, psychologists, researchers, and early career professionals focused specifically on anxiety, depression, OCD, PTSD, and co-occurring disorders, while simultaneously operating a national public-education platform for individuals affected by these conditions. The organization runs a dual-audience model: for the general public, ADAA provides free evidence-based resources including the Find Your Therapist directory, four anonymous peer-to-peer communities (in English and Spanish), webinars, podcasts, animated videos, self-help books, clinical trials listings, and a monthly Triumph newsletter reaching 40,000+ subscribers; for mental health professionals, ADAA offers a paid membership program with CE/CME webinars, the peer-reviewed ADAA Journal of Mood & Anxiety Disorders, the annual conference (1,200+ attendees, managed by Parthenon Management Group), an awards program, special interest groups, the Find Your Therapist directory for patient referrals, and a mental health career center. The platform is built on a conventional web-based stack (adaa.org, findyourtherapist.adaa.org, adaa.trialstoday.org, adaa.careerwebsite.com) with no proprietary AI/ML components.

ADAA's business model combines four revenue streams: (1) recurring professional membership dues (individual and institutional tiers), (2) annual conference revenue from attendee registration, sponsorships, and exhibit booth rentals, (3) corporate sponsorships and digital advertising from pharmaceutical companies (Johnson & Johnson/Janssen), healthcare providers (Sheppard Pratt, Rogers Behavioral Health), neurostimulation (NeuroStar), veteran-services (Cohen Veterans Network), and media publishers, and (4) individual donations, corporate matching gift programs, planned giving, and foundation grants. Distribution is entirely digital through adaa.org, augmented by a multi-channel marketing footprint spanning email newsletters (Triumph public, Insights professional), social media (Facebook, X/Twitter, Instagram, YouTube, LinkedIn), earned media via a dedicated press room, and the rotating annual conference. ADAA reaches 7M+ annual website visitors globally, publishes the ADAA Journal of Mood & Anxiety Disorders under Editor-in-Chief Stephen M. Strakowski, MD, and is governed by a volunteer Board of Directors with Executive Director Susan K. Gurley leading a staff team. The organization is independent, with no parent company and no private equity involvement.

Name

Anxiety and Depression Association of America

Legal name

Anxiety and Depression Association of America

Website

https://adaa.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

ADAA is a 501(c)(3) nonprofit founded in 1979 that operates a multidisciplinary professional membership organization and public education platform dedicated to anxiety, depression, OCD, PTSD, and related disorders, serving both affected individuals (free resources, therapist directory, peer communities) and mental health professionals (membership, CE/CME, annual conference, journal).

Ownership category

akta.pro rank

Headquarters

HQ city

Silver Spring

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Membership Dues: ADAA operates a membership-based model for mental health professionals (psychologists, psychiatrists, social workers, researchers, early career professionals), offering CE/CME webinars, journal access, directory listings, awards programs, SIGs, conferences, and networking as member benefits. Individual and institutional/group membership tiers are available.
2. Annual Conference Revenue: ADAA hosts an annual mental health education conference (managed by Parthenon Management Group), generating revenue through attendee registration fees, sponsorships, and exhibit booth rentals. The conference draws 1,200+ professionals and is a flagship GTM event for the professional community.
3. Corporate Sponsorships and Advertising: ADAA sells conference sponsorships, webinar sponsorships, podcast sponsorships, digital advertising on its website (via Multiview), and newsletter sponsorships (Triumph e-newsletter with 40,000+ subscribers, Insights professional e-newsletter with 14,000+ subscribers). Corporate partnerships include pharmaceutical companies, healthcare providers, mental health technology companies, and consumer brands.
4. Individual Donations and Planned Giving: ADAA is a nonprofit 501(c)(3) that raises funds from individual donors, corporate matching gift programs, stock donations, donor-advised funds, estate planned giving, and peer-to-peer fundraising campaigns. The organization receives corporate donations and foundation grants.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels13 records

Core offering

ADAA is a national nonprofit membership organization that delivers free evidence-based public education and peer support for anxiety, depression, OCD, PTSD, and related disorders through its website, online peer communities, therapist directory, newsletters, podcasts, and webinars. For mental health professionals, ADAA sells individual and institutional memberships that include CE/CME webinars, the ADAA Journal of Mood & Anxiety Disorders, the annual conference, awards programs, special interest groups, career center access, and a listing in the Find Your Therapist directory. The organization is funded through membership dues, donations, corporate sponsorships, advertising, conference registration, and foundation grants.

Product overview

The Anxiety and Depression Association of America (ADAA) operates as a nonprofit membership organization offering a comprehensive ecosystem of mental health resources and professional development tools. The core offerings include the Find Your Therapist Directory (connecting individuals with licensed mental health professionals), four free Online Peer-to-Peer Communities, and the ADAA Annual Conference providing CE/CME credits. Professional resources encompass the ADAA Journal of Mood & Anxiety Disorders, Webinars & Continuing Education programs, and the ADAA Mental Health Career Center. Public education resources include the Patient Guide to Mood and Anxiety Disorders, Self-Help Books, animated educational videos, the Triumph E-Newsletter (40,000+ subscribers), and the Inside Mental Health Podcast Series. The Clinical Trials Directory and Prescription Digital Therapeutics information extend treatment access. These products work together to fulfill ADAA's mission of prevention, treatment, and cure of anxiety, depression, OCD, PTSD, and related disorders through education, practice, and research.

Differentiator

Problem solved

Functional benefit

Products and services

• Find Your Therapist Directory Online directory connecting individuals seeking help with licensed ADAA member mental health professionals who specialize in anxiety, depression, OCD, PTSD, and co-occurring disorders; providers offer in-person and virtual therapy options.
• ADAA Online Peer-to-Peer Communities Four free, anonymous online support communities for people suffering from anxiety, depression, PTSD, and related conditions, available in English and Spanish, including a Major Depressive Disorder community hosted on HealthUnlocked.
• ADAA Webinars and Continuing Education Live and on-demand webinars for mental health professionals offering CE/CME credits on evidence-based treatments and current research in anxiety, depression, and related disorders.
• ADAA Journal of Mood & Anxiety Disorders Peer-reviewed scientific journal publishing research on anxiety, depression, and related mood disorders, led by Editor-in-Chief Stephen M. Strakowski, MD, and available to professional members.
• ADAA Patient Guide to Mood and Anxiety Disorders Published patient guide offering expert insights, real-life case examples, and practical mental health tools to help readers understand and manage mood and anxiety disorders.
• Clinical Trials Directory Searchable online directory connecting individuals with clinical trials for anxiety, depression, OCD, PTSD, and related mental health treatments, supporting research advancement.
• ADAA Annual Conference Premier interdisciplinary mental health conference drawing 1,200+ clinicians, researchers, and students annually, with CE/CME credits, awards, and exhibit opportunities (e.g., 2025 Las Vegas, 2026 Las Vegas, 2027 Atlanta).
• ADAA Mental Health Career Center Online job board and career development platform connecting mental health professionals with job opportunities and employers with mental health staff.
• ADAA Awards and Recognition Programs Professional awards programs recognizing excellence in anxiety and depression research and clinical practice, including the Alies Muskin Career Development Leadership Program, the Klein Early Career Investigator Award, and Poster Awards.
• ADAA Self-Help Books and Reading List Curated list of self-help and research-focused mental health books written by ADAA member experts, with purchases through Amazon benefitting ADAA.
• Prescription Digital Therapeutics (PDT) Information Educational resource on ADAA's website providing information about prescription digital therapeutics for anxiety and depression treatment.

Quantifiable outcome

• More than 7 million people visit ADAA's website each year from across the globe
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Johnson & Johnson (Janssen)coreStrategic or Co-development PartnerJohnson & Johnson (Janssen Pharmaceuticals) is listed as a corporate sponsor of ADAA. Janssen supports ADAA's mission through sponsorship of educational initiatives, webinars, and the annual conference, aligning with ADAA's focus on anxiety and depression research and treatment.
• Parthenon Management GroupcoreImplementation/ SI/ Consulting PartnerParthenon Management Group manages ADAA's annual conference and membership partnerships, serving as the operational partner for conference logistics, registration, and exhibitor management.
• NIMH (National Institute of Mental Health)coreStrategic or Co-development PartnerADAA works with NIMH through research collaboration, public education partnerships, and the NIMH Alliance for Research Progress. ADAA's member researchers receive NIMH funding, and NIMH is listed as a partner and supporter of ADAA's mission.
• NAMI (National Alliance on Mental Illness)coreStrategic or Co-development PartnerNAMI is listed as a community partner, collaborating on shared goals of mental health awareness, education, and support for individuals and families affected by mental illness.
• International OCD Foundation (IOCDF)coreStrategic or Co-development PartnerIOCDF is listed as a community partner, collaborating with ADAA on OCD education, research, and support for individuals affected by OCD and related disorders.
• ElsevierminorGTM or Marketing PartnerElsevier is listed as a media and publishing partner, likely providing journal publishing support or co-marketing through ADAA's professional publications and the ADAA Journal of Mood & Anxiety Disorders.
• Psychiatric TimesminorGTM or Marketing PartnerPsychiatric Times is listed as a media and publishing partner, collaborating on content distribution and professional education for psychiatrists and mental health clinicians.
• Sheppard PrattminorStrategic or Co-development PartnerSheppard Pratt, a major mental health system, is listed as a corporate sponsor, supporting ADAA's education and research mission.
• American Brain CoalitionminorStrategic or Co-development PartnerADAA is a proud member of the American Brain Coalition, collaborating on brain-related mental health research and advocacy initiatives.
• Cohen Veterans NetworkminorStrategic or Co-development PartnerCohen Veterans Network is listed as a corporate sponsor, supporting mental health services for veterans and military families—aligning with ADAA's focus on this underserved community.
• Rogers Behavioral HealthminorStrategic or Co-development PartnerRogers Behavioral Health, a mental health treatment provider specializing in OCD and related disorders, is listed as a corporate sponsor supporting ADAA's mission.
• Anxiety UKminorStrategic or Co-development PartnerAnxiety UK is an international community partner, collaborating with ADAA on global mental health education and support for anxiety disorders.
• HealthUnlockedminorStrategic or Co-development PartnerHealthUnlocked hosts ADAA's Major Depressive Disorder peer-to-peer community, providing the technology platform for ADAA's online support communities.
• NeuroStarminorStrategic or Co-development PartnerNeuroStar (neurostimulation therapy for OCD and depression) is listed as a corporate sponsor, aligning with ADAA's focus on evidence-based treatments for anxiety and depression.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mental Health America (MHA): The oldest mental health nonprofit in the US (founded 1909), MHA competes with ADAA for corporate sponsorships, public donations, and policy influence across a broader mental health condition umbrella, making it a directly comparable peer organization.
• Depression and Bipolar Support Alliance (DBSA): DBSA focuses specifically on depression and bipolar support, peer-led groups, and education, directly overlapping with ADAA's depression peer-to-peer community and educational mission with a narrower but adjacent scope.
• National Alliance on Mental Illness (NAMI): The largest US grassroots mental health nonprofit, NAMI overlaps directly with ADAA on public education, awareness campaigns, support groups, and advocacy. ADAA explicitly lists NAMI as a community partner, confirming direct comparability in mission and donor pool.
• International OCD Foundation (IOCDF): IOCDF focuses narrowly on OCD and related disorders and is listed as an ADAA community partner. The two organizations share conference attendance, professional training, and patient education pathways, making IOCDF a directly comparable condition-focused nonprofit.

Broad incumbents

• American Psychological Association (APA): APA is the primary US professional association for psychologists, overlapping with ADAA's psychologist membership base, CE offerings, and journal publishing. It is a broader incumbent in the same professional membership ecosystem.
• American Psychiatric Association (APA): APA is the largest US professional psychiatric membership organization and a broader incumbent serving overlapping clinicians (psychiatrists) through CE/CME, practice guidelines, journals, and advocacy - functionally comparable at the professional membership layer.

Regional players

• Anxiety UK: Anxiety UK is the UK counterpart serving people with anxiety disorders through helplines, peer support, and information, directly comparable to ADAA on mission and service mix but operating in the United Kingdom rather than the United States.

Emerging players

• JED Foundation: JED focuses on youth and young adult mental health, particularly on college campuses - a specific demographic overlap with ADAA's teen/college student and youth mental health resources. They compete for similar philanthropic and corporate partner attention.

Others

• SAMHSA (Substance Abuse and Mental Health Services Administration): SAMHSA is the US federal agency funding mental health and substance use public education, hotlines, and grants. It functions as an enabling/funding entity whose 988 Suicide & Crisis Lifeline and resource infrastructure overlaps thematically with ADAA's find-help experience.
• National Network of Depression Centers (NNDC): NNDC is a nonprofit network of depression specialty clinical centers led by academic medical centers, overlapping with ADAA through the ADAA Journal Editor-in-Chief (Stephen Strakowski, who serves as NNDC Treasurer). It is an adjacent collaborative rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/got_anxiety
• YouTubeyoutube.com/user/GotAnxiety
• Facebookfacebook.com/anxietyanddepressionassociationofamerica
• LinkedInlinkedin.com/company/10281167
• Instagraminstagram.com/anxietyanddepression_adaa

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anxiety and Depression Association of America