North & South Wines

What North & South Wines does

North & South Wines is a UK-based, privately held wine and spirits retailer founded in 2015 and headquartered at 63 Broomwood Road, Battersea, London. The company operates a hybrid direct-to-consumer model combining a bricks-and-mortar retail store (open seven days a week with extended weekend hours) and a Shopify-powered e-commerce storefront, supplemented by native iOS and Android mobile applications that offer exclusive app-only pricing. The product portfolio spans over 3,000 SKUs across 14 wine-producing countries (Argentina, Australia, Austria, Chile, France, Germany, Greece, Italy, New Zealand, Portugal, South Africa, Spain, UK, and USA), covering Champagne, sparkling, white, rosé, and red wines plus a whisky and spirits selection. Pricing ranges from budget bottles under £10 to premium Champagnes above £300, with mid-tier bottles in the £15-£50 band dominating bestsellers; all prices include VAT and Duty, and orders over £500 ship free within the UK.

The business is operated by a small team (1-10 employees) whose combined wine retailing experience exceeds 50 years, with every wine personally tasted and tested before listing — positioning curation expertise as the core value driver rather than technology or scale advantages. The primary customer segment is UK individual consumers purchasing for personal consumption, gifting, or special occasions, with a secondary segment of event and corporate buyers served via case-format and gift-packaging options. Distribution relies on UK carriers (APC, Royal Mail, DPD, Quiver) and direct winery agent deliveries, with AWRS registration (URN XBAW00000115444) authorizing alcohol wholesale activity.

In December 2025, North & South Wines executed its first significant acquisition, purchasing the Italian sustainable wine brand When in Rome — adding canned, bag-in-box, and paper bottle formats to its catalog and aligning with the company's B Corp certification. The deal is structured to preserve When in Rome's existing team and ethos while leveraging North & South Wines' UK distribution footprint to scale the acquired brand. No external funding rounds or institutional investors are disclosed, and ownership remains founder/operator-controlled.

Name

North & South Wines

Legal name

North & South Wines

Website

https://northandsouthwines.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

North & South Wines is a privately held UK wine and spirits retailer operating a Battersea, London retail store alongside a Shopify e-commerce site and mobile apps, serving UK consumers with a curated 3,000+ SKU portfolio across 14 countries, recently expanded by its acquisition of the Italian sustainable brand When in Rome.

Ownership category

akta.pro rank

Product category

Wine and Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industry

Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Wine retail
• Online wine shop
• Premium champagne
• Spirits retailer
• Direct-to-consumer wine

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Wine and Spirit Sales: Direct sales of wines and spirits to consumers through both physical retail store and e-commerce platform. Revenue generated from markup on wine products sold at various price points from budget to premium. Sales model includes single bottles, 6-bottle cases, 12-bottle cases, and special formats like magnums and jeroboams.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

North & South Wines is a UK-based wine and spirits retailer that sells over 3,000 products through both a Shopify-powered e-commerce platform and a physical retail store in Battersea, London. The catalog includes wines from 14 countries (Champagne, sparkling, white, rosé, red) and whisky/spirits, with prices spanning from under £10 to premium offerings such as Dom Perignon and Cristal, all inclusive of VAT and Duty.

Product overview

North & South Wines is a UK-based wine and spirits retailer operating both an e-commerce platform and a physical bricks-and-mortar store in Battersea, London. The company offers a comprehensive portfolio of over 3,000 products spanning wines from 14 countries (Argentina, Australia, Austria, Chile, France, Germany, Greece, Italy, New Zealand, Portugal, South Africa, Spain, UK, and USA), Champagne, rosé, sparkling wines, white wines, red wines, and whisky/spirits. The core offering includes premium Champagne brands (Laurent Perrier, Bollinger, Dom Pérignon), Provence rosé wines (Whispering Angel, Rock Angel), and wines organized by country, style, and price point. The company recently expanded into sustainable wine formats through the acquisition of When in Rome, and offers a mobile application for exclusive pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Whisky & Spirits Selection of whisky including single malts (Ardbeg, Yamazaki, Macallan, Glenmorangie), blended whisky (Johnnie Walker), and Japanese whisky (Hibiki) sold to UK consumers through the company's online store, mobile app, and physical Battersea retail location.
• Champagne Collection Selection of premium Champagne houses including Laurent Perrier, Bollinger, Pol Roger, Ruinart, Taittinger, Dom Pérignon, Krug, Louis Roederer, and Cristal, available in single bottles and gift boxes for UK consumers and corporate gifting.
• Red Wine Collection Red wines sourced from Argentina (Malbec), Italy (Primitivo, Amarone, Barolo), Spain (Rioja, Ribera del Duero), South Africa (Pinotage, Syrah), USA (Cabernet Sauvignon, Zinfandel), and France (Bordeaux, Burgundy), sold to UK consumers via online and physical channels.
• White Wine Collection White wines including Sauvignon Blanc from New Zealand (Cloudy Bay, Greywacke), Chardonnay from Australia and USA, Chablis from Burgundy, and Riesling from Germany, sold to UK consumers.
• Rosé Wine Collection Côtes de Provence rosé wines including Whispering Angel, Rock Angel, Minuty, Miraval, and Château d'Esclans selections, sold to UK consumers with app-exclusive pricing available.
• Sparkling Wine Collection Sparkling wines including Prosecco from Italy (Bottega, Fili), English sparkling wine (Nyetimber), Franciacorta, Crémant, and sparkling wines from Australia and South Africa.
• When in Rome (Sustainable Wine Brand) Italian sustainable wine brand offering canned wines, bag-in-box, and paper bottle formats with lower carbon emissions than traditional glass packaging, held under wholly owned subsidiary structure post-acquisition.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• When in RomecoreStrategic or Co-development Partner · 22 December 2025North South Wines acquired Italian wine brand When in Rome as part of its strategy to expand into sustainable and alternative wine formats. Both companies are B Corp-certified. When in Rome is known for its canned wines, bag-in-box, and paper bottle offerings that generate lower carbon emissions than traditional glass packaging. North South Wines plans to leverage its distribution network to scale the brand while maintaining the existing When in Rome team to preserve the brand's ethos and sustainability focus.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Waitrose Cellar: Grocery-chain wine retail arm offering a broad multi-country online assortment and in-store ranges. Broader incumbent competing with N&S on convenience, pricing, and breadth.

Direct peers

• Roberson Wine: London-based specialist wine merchant with both a physical showroom and online store. Comparable UK premium wine focus and similar multi-channel structure.
• Corney & Barrow: UK wine merchant with both trade (on-trade, corporate) and direct-to-consumer retail. Comparable multi-country premium portfolio and gifting/event channel focus.
• Berry Bros. & Rudd: Historic London wine merchant with a flagship Pall Mall shop and a strong e-commerce presence. Comparable premium Champagne/fine wine assortment and London heritage.
• Naked Wines: UK-founded online wine retailer with a subscription/Angel-funded model. Comparable DTC scale ambition and curated producer portfolio, with materially larger scale.
• Laithwaites: Major UK online wine retailer with extensive international producer relationships and a wine club / subscription motion. Comparable customer target and DTC-first model.
• Majestic Wine: UK's largest specialist wine retailer, operating both physical stores and a major e-commerce platform. Direct competitor to N&S on premium wine assortment, price competition, and online/offline hybrid model.
• The Wine Society: Long-standing UK member-owned wine retailer with strong curation, e-commerce, and a large international portfolio. Closely comparable assortment breadth and DTC model to N&S.

Emerging players

• Savage Vines: UK DTC wine retailer focused on curated, often sustainable, small-producer wines. Comparable premium / sustainable positioning and emerging scale, competing for the same conscientious UK DTC buyer.
• Whisky Exchange: UK specialist spirits (whisky) retailer with both physical presence and e-commerce. Comparable premium spirits assortment and customer overlap with N&S's whisky/spirits category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/northandsouthwines?ref=ts
• Xx.com/nandswines

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North & South Wines