Roberson Wine
Roberson Wine is an independent, family-run London wine merchant founded in 1991, specializing in fine California and artisanal French wines sold DTC online, supplied to UK restaurants, and showcased at its own London Cru venue and urban winery.
- Company typePrivate
- Founded1991
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Roberson Wine does
Roberson Wine is an independent, family-run wine merchant founded in 1991 by Cliff Roberson and headquartered in London. The company specializes in fine California wines and artisanal French producers, operating a catalog of 613+ SKUs spanning white, red, rosé, sparkling, dessert, and fortified wines sourced from 15+ countries. Its go-to-market is direct-to-consumer e-commerce with next-day London delivery (£9.99 standard, free over £150), supplemented by a B2B trade channel supplying UK restaurants and a physical venue — London Cru — that combines own-label wine production with events, tastings, and venue hire.
The business model is transactional retail on a pay-as-you-go basis, with unit pricing tiered across four bands (under £20, £20-£30, £30-£50, and £50+ for fine and rare bottles). Supporting revenue streams include Private Client Services for high-value buyers and curated verticals such as the California Collection, French Connection, BIN ENDS, Alcohol-Free Wine, and Beers. Distribution is omnichannel: Shopify-based DTC storefront, direct sales to restaurant trade accounts, and the London Cru venue as experiential retail and own-label production.
The company is privately held with no disclosed external funding, parent entity, or subsidiary structure. Its competitive positioning rests on three decades of specialist curation, multi-award recognition including repeated Decanter USA Specialist Retailer status, and a hybrid DTC/B2B/experiential model that diversifies customer acquisition while leveraging shared sourcing and brand equity across channels.
Roberson Wine firmographics
Firmographics- Name
- Roberson Wine
- Legal name
- Roberson Wine
- Website
- https://robersonwine.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roberson Wine is an independent, family-run London wine merchant founded in 1991, specializing in fine California and artisanal French wines sold DTC online, supplied to UK restaurants, and showcased at its own London Cru venue and urban winery.
- Ownership category
- akta.pro rank
Roberson Wine industry classification
Industry- Product category
- Specialty Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (44532), Wineries (312130)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industry
- Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)
Keywords
Where Roberson Wine is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Roberson Wine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wine Retail Sales: Direct retail sales of wines to consumers through e-commerce platform with next-day delivery. Transaction-based model with one-time purchases per order.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Up to £20 wines |
| Unit Pricing | Pay-as-you-go | £20 to £30 wines |
| Unit Pricing | Pay-as-you-go | £30 to £50 wines |
| Unit Pricing | Pay-as-you-go | £50+ fine wines |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Roberson Wine product offering
Product offeringCore offering
Roberson Wine is an independent, family-run UK wine merchant that retails more than 600 wines through its e-commerce platform to consumers and supplies fine wines to UK restaurants via trade accounts. The assortment spans White, Red, Rosé, Sparkling, Dessert, and Fortified wines from 15+ countries, with specialist depth in California and artisanal French producers, and operates the London Cru own-label urban winery and event venue.
Product overview
Roberson Wine is an independent, family-run, multi-award winning wine merchant offering a comprehensive e-commerce platform for direct-to-consumer wine sales. The core product is the All Wines catalog featuring over 600 products across multiple categories (White, Red, Rosé, Sparkling, Dessert, Fortified) from 15+ countries. The portfolio includes curated sub-brands such as the California Collection (award-winning selection from the Golden State), London Cru (own-label wines made in London), BIN ENDS (discounted limited-stock wines), and Alcohol-Free Wine. Supporting services include Fine Wine Selection for rare bottles and Private Client Services for high-value clients. The company also supplies wines to UK restaurants alongside its DTC operations.
Differentiator
Problem solved
Functional benefit
Products and services
- All Wines Catalog Multi-category wine retail assortment of 613+ wines including White, Red, Rosé, Sparkling, Dessert, and Fortified wines sourced from 15+ countries (USA, France, Italy, Spain, Austria, Germany, Australia, New Zealand, South Africa, Argentina, Chile, Greece, Lebanon, and the UK). Sold DTC via e-commerce with next-day London delivery and to UK restaurants via trade accounts.
- Fine Wine Selection Premium curated collection of fine wines including rare and acclaimed bottles from prestigious estates, positioned at the upper end of the price range (above £50).
- Private Client Services Personalized wine advisory and procurement service for high-value clients seeking rare and fine wines, with tailored recommendations and access to allocated bottles.
- London Cru Own-Label Wines Own-label wines produced at the London Cru urban winery in London, paired with venue hire and winery events.
- California Collection Award-winning curated selection of California wines from Napa Valley, Sonoma, and Santa Cruz Mountains, drawn from the company's signature producer portfolio.
- BIN ENDS Discounted wines available in limited quantities at reduced prices, sold as a clearance-style offering.
- Alcohol-Free Wine Curated selection of alcohol-free wine alternatives for consumers seeking non-alcoholic options.
Companies that use Roberson Wine
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Roberson Wine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Roberson Wine partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Roberson Wine competitors and assessment
Company assessmentDirect peers
- Lay & Wheeler: UK fine wine specialist with DTC e-commerce and trade supply, founded 1854; comparable to Roberson in premium pricing positioning, B2B/DTC channel mix and emphasis on expert-led curation.
- Berry Bros. & Rudd: Long-standing (founded 1698) independent London fine wine merchant with DTC, B2B trade and private client services — directly comparable to Roberson in product mix, customer base (UK fine-wine enthusiasts and restaurants) and specialist curation model.
- Corney & Barrow: Independent UK wine merchant combining DTC, B2B restaurant supply and private client services; comparable to Roberson in trade-account focus, fine-wine positioning and family/independently-run character.
- The Wine Society: UK's largest wine co-operative with DTC e-commerce, member subscription model and curated fine-wine selection; closely comparable in DTC-led wine retail to UK consumers with deep catalog breadth.
- Laithwaites: UK-focused DTC wine retailer with curated selection, subscription-style offers and restaurant trade supply; directly comparable in DTC channel structure and curated/discovery positioning.
- Armit Wines: London-based independent wine merchant with DTC, B2B supply and private client services; comparable to Roberson in independent fine-wine positioning, Italian/French focus and London-centric operations.
- Yapp Brothers: Independent family-run UK specialist wine merchant focused on artisanal French and Rhône producers; directly comparable to Roberson in its artisanal-French niche and small, curator-led DTC model.
Broad incumbents
- Majestic Wine: Largest UK high-street wine retailer with DTC, click-and-collect and B2B trade; not a pure-play specialist but overlaps directly with Roberson's trade-account and DTC fine-wine business at greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Roberson Wine social profiles
Digital presenceRoberson Wine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roberson Wine leadership team
Management profileNumber of profiles
Profiles1 record
Roberson Wine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roberson Wine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roberson Wine
What does Roberson Wine do?
Roberson Wine is an independent, family-run UK wine merchant that retails more than 600 wines through its e-commerce platform to consumers and supplies fine wines to UK restaurants via trade accounts. The assortment spans White, Red, Rosé, Sparkling, Dessert, and Fortified wines from 15+ countries, with specialist depth in California and artisanal French producers, and operates the London Cru own-label urban winery and event venue.
Is Roberson Wine a public or private company?
Roberson Wine is a private company. It is classified as family owned and is currently operating.
When was Roberson Wine founded?
Roberson Wine was founded in 1991. It employs 11 to 50 people.
Where is Roberson Wine based?
Roberson Wine is headquartered in London, United Kingdom, in the Europe region.
How does Roberson Wine make money?
One revenue line is on record: wine Retail Sales.
Who are Roberson Wine's main competitors?
Direct peers on record are Lay & Wheeler, Berry Bros. & Rudd, Corney & Barrow, The Wine Society, Laithwaites, Armit Wines and Yapp Brothers. Majestic Wine is listed as a broad incumbent.
Does Roberson Wine have an API?
No public API is recorded for Roberson Wine.
What industry is Roberson Wine in?
Roberson Wine's product category is Specialty Wine Retail. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of CRANAAAJ, Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits). Its NAICS code is 44532 and its SIC code is 5180.