MAAT

What MAAT does

MAAT (کانون بازاریابی و تبلیغات مات) is an Iranian integrated advertising and marketing communications holding company headquartered in Tehran, founded in 2005. Operating as a holding of 12 wholly-owned subsidiaries (including Maat Agency, Armani, Makan, Hodad, Hoger, Ager, MetaVision, Ray-Film, Nozhan, Tal, Nilmoti, and DataMaat), the company delivers end-to-end marketing services spanning campaign strategy and 360-degree execution, market research, media planning and buying (across TV, digital, and outdoor), creative and content production, brand design, digital and performance marketing, and sports marketing. MAAT owns more than 1,500 outdoor advertising structures across Iran and operates the country's largest outdoor media database, providing it with a structurally advantaged physical media footprint relative to domestic competitors.

The company's proprietary DataMaat (دیتامات) platform daily tracks audience media consumption across television, online platforms, and home entertainment networks, enabling data-informed media planning and audience targeting. MAAT's technology stack is anchored in this audience-measurement capability rather than frontier AI/ML, and the company does not disclose proprietary models, research, or AI-native products.

MAAT generates revenue through professional services — predominantly project-based and retainer contracts — with a primary customer segment of large Iranian enterprises and government institutions across telecom (Irancell, Hamrah Aval), banking (Mellat, Saderat, Melli, Dey, and others), insurance (Bimeh.com, Parsian, Dey, Asia, Dana), FMCG multinationals (Unilever, Henkel, including Dove, Persil, Pril, Clear), electronics (X.Vision, Snowa, Samsung, Huawei), dairy (Kalleh, Pegah, Zamzam), automotive (Saipa), and municipal government. The agency also serves international brands seeking entry into the Iranian and Persian Gulf markets and, as of May 2026, facilitates European brand entry into China through a service partnership with JD Cross-Border (German retailer Müller's overseas flagship store on JD.com). Distribution is sales-led and relationship-based from MAAT's Tehran headquarters, with no public pricing, no institutional funding, and no parent company. The agency is led by CEO Saham Bahrami and has grown from 122 employees (recorded 2015) into the 101–250 headcount range.

Name

MAAT

Legal name

کانون بازاریابی و تبلیغات مات (MAAT)

Website

https://maat.ir

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

MAAT is a Tehran-based integrated advertising and marketing holding company founded in 2005, serving large Iranian enterprises and government clients across telecom, banking, FMCG, and electronics with full-service campaign execution, proprietary DataMaat audience analytics, and ownership of 1,500+ outdoor advertising structures.

Ownership category

akta.pro rank

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising and Marketing Services: MAAT generates revenue through professional services contracts covering the full spectrum of advertising and marketing activities including campaign design, market research, media buying, outdoor advertising, creative production, and sports marketing. Fees are project-based or retainer-based depending on scope.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

MAAT is a full-service advertising and marketing holding company that designs, plans, and executes integrated 360-degree campaigns for enterprise and government clients. Its core offerings span market research, media planning and buying (including 1,500+ owned outdoor structures), digital and performance marketing, creative and media production, brand design, sports marketing (via exclusive rights for Iran's Basketball Federation), and outdoor advertising execution, all informed by the proprietary DataMaat audience-intelligence platform.

Product overview

MAAT (کانون بازاریابی و تبلیغات مات) is an integrated advertising and marketing communications holding company established in 2004 (Iranian year 1383) and headquartered in Tehran, Iran. The company provides a comprehensive suite of advertising and marketing services organized into distinct but interconnected offerings: Campaign Design, Planning, and Execution provides 360-degree campaign management (ATL and BTL); Market Research & Marketing delivers quantitative/qualitative data collection and audience analysis; Media Planning & Supply manages a network of over 1,500 outdoor structures; Digital Marketing covers website, SEO, social media, and online advertising; Performance Marketing includes mobile campaigns, marketing automation, and growth hacking; Creativity & Content Production handles ideation and visual design; Graphic Studio produces key visuals, POSM, photography, and 3D work; Brand Design covers brand strategy and identity; Media Production creates video, radio, and animated content; Sports Marketing holds exclusive sponsorship rights for Iran's Basketball Federation; and Outdoor Advertising Execution provides printing, installation, and monitoring. The proprietary DataMaat (دیتامات) platform monitors daily audience media behavior across TV, online, and streaming platforms. Additionally, MAAT offers cross-border market expansion services, acting as service partner for international brands entering the Chinese market via JD.com.

Differentiator

Problem solved

Functional benefit

Brands

• دیتامات (DataMaat): A platform that daily monitors media behavior of audiences on television, online platforms, and home display networks.

Products and services

• Campaign Design, Planning, and Execution 360-degree integrated marketing communications service covering ATL and BTL campaign design, planning, execution, real-time monitoring, and reporting for enterprise clients.
• Market Research & Marketing Quantitative and qualitative research service covering audience habit recognition, customer persona identification, brand perception studies, market segmentation, and competitive positioning analysis.
• Media Planning & Supply Strategic media planning and supply service covering business environment analysis, targeted location mapping with geodemographic data, and management of over 1,500 outdoor advertising structures across Iran.
• Digital Marketing Digital marketing service covering website and social network design, content calendar planning, SEO optimization, CPC and retargeting campaigns, influencer marketing, gamification, mobile performance campaigns, and conversion rate optimization.
• Performance Marketing Performance-based marketing service covering data analysis, mobile install campaigns, marketing automation, growth hacking, mobile advertising games, loyalty point systems, and performance mobile campaigns.
• Creativity & Content Production Creative service covering ideation and creation of core creative concepts, creative visual design, copywriting, and interactive design.
• Graphic Studio Graphic design and visual production service covering key visuals for campaigns, POSM and BTL material design, visual identity, digital visuals, advertising photography, illustration, 3D design, and photomontage.
• Brand Design Branding service covering market research, brand strategy (model, personality, positioning), and brand identity (verbal, written, auditory, visual).
• Media Production Audiovisual production service covering video and radio teasers, direction and producing, live internet programs, TV programs, podcasts, advertising music, scriptwriting, narration, video editing, animation, and motion graphics.
• Sports Marketing Sports marketing service acting as exclusive marketing agent and sponsor of the Islamic Republic of Iran Basketball Federation; covers league ceremonies, sports ambassador selection, Olympic-aligned programs, press conferences, and sponsorship at major events.
• Outdoor Advertising Execution & Monitoring Outdoor advertising execution service covering printing and installation of media content, execution performance monitoring, scheduled reporting, and rapid defect resolution across MAAT's 1,500+ owned outdoor advertising structures.
• DataMaat (دیتامات) Proprietary audience-media-intelligence platform that daily monitors audience media behavior across television, online platforms, and home entertainment networks, delivering data-driven insights for media planning and campaign optimization.
• Cross-Border Market Expansion Services Service-partner offering for international brands expanding into new markets, including flagship store launches on JD.com and duty-free distribution (e.g., as service partner for German retailer Müller under the JD Cross-Border '10 Billion GigaGrowth Plan').

Quantifiable outcome

• MAAT won the top honor at the Festival of Economy and Media in 2008, establishing its reputation as a leading agency in Iran.
• +2 more outcomes

Named customers22 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• Müller (German retailer)minorGTM or Marketing Partner · 12 May 2026MAAT serves as the service partner for German retailer Müller in a collaboration with JD Cross-Border. MAAT helps expand Müller's product range (beauty, personal care, and luggage) in China through the official Müller Overseas Flagship Store on JD.com and the JD Cross-Border Duty-Free Store in Haikou, Hainan. This is part of JD Cross-Border's '10 Billion GigaGrowth Plan' for international brand expansion into China.
• JD Cross-Border (import platform of JD.com)minorStrategic or Co-development Partner · 12 May 2026JD Cross-Border partnered with Müller and its service partner MAAT to launch Müller's official overseas flagship store on JD.com. The initiative also includes distribution through the JD Cross-Border Duty-Free Store in Haikou, Hainan (trial phase in early 2026), as part of the '10 Billion GigaGrowth Plan.'
• Iran's Basketball Federation (فدراسیون بسکتبال جمهوری اسلامی ایران)coreStrategic or Co-development PartnerMAAT is the exclusive marketing and sponsorship administrator of Iran's Basketball Federation. The agency handles all marketing activities for the federation including sponsorship deals, press conferences, league launch and closing ceremonies for both men's and women's leagues.
• National Basketball Team of IranminorGTM or Marketing PartnerMAAT provides sports marketing support and sponsorship services to Iran's National Basketball Team, including athlete ambassadors and Olympic-related programs.
• Mazandaran's Nassaji Football TeamminorGTM or Marketing PartnerMAAT is a sponsor of Mazandaran's Nassaji Football Team, leveraging football sponsorship for brand visibility.
• Alzahra University (دانشگاه الزهرا)minorStrategic or Co-development PartnerMAAT co-organized the annual Statistics Day celebration ('آمارانه ۱۴۰۴') at Alzahra University with the Faculty of Mathematics Sciences. The event featured academic lectures, student activities, and industry-academia collaboration, with MAAT's Dr. Neda Sadeghi presenting on the role of statistics in advertising and industry.
• FIBA (International Basketball Federation)minorGTM or Marketing PartnerMAAT leverages its relationship with Iran's Basketball Federation to engage with FIBA-sanctioned events and Olympic basketball programs, coordinating athlete ambassadors and specialized sports marketing programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Publicis Groupe: Global advertising holding company with agencies across creative, media, digital, and data. Comparable to MAAT's full-service, multi-subsidiary holding model delivering integrated marketing communications to enterprise clients.
• Omnicom Group: Global advertising holding company with creative (BBDO, DDB), media (OMD, PHD), and specialty agencies. Comparable to MAAT's breadth of in-house disciplines and enterprise client base.
• Interpublic Group: Global advertising holding company with McCann, MullenLowe, FCB, and media brands. Comparable to MAAT as a multi-brand holding serving enterprise clients across creative, media, and digital.
• Ogilvy: Global creative, advertising, and marketing network within WPP. Comparable to MAAT for its integrated brand communications, content production, and digital marketing capabilities serving large enterprises.
• Havas Group: Global advertising and communications group with creative, media, and health networks. Comparable to MAAT's integrated full-service model and emphasis on data-informed planning.
• Dentsu Group: Global advertising and marketing services holding company with strong data and technology capabilities. Comparable to MAAT's emphasis on data-driven campaign planning via DataMaat.
• McCann Worldgroup: Global advertising agency network with strong MENA presence (McCann Middle East). Comparable to MAAT as a creative-led full-service agency serving enterprise and multinational brands.
• WPP plc: Global advertising holding company with the same holding-company structure (Ogilvy, GroupM, VMLY&R) as MAAT. Comparable because both organize multiple specialized creative, media, and data agencies under one corporate umbrella serving enterprise clients.
• MullenLowe Group: Global creative and media network within IPG. Comparable to MAAT for its full-service integrated communications model and creative-led campaign execution.

Regional players

• FP7 McCann: Leading MENA regional advertising agency network headquartered in Dubai. Comparable to MAAT as a regionally-anchored, full-service agency serving enterprise and multinational brands across the Middle East.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAAT