What Barrett Financial does

Barrett Financial, Ltd. is a fee-based fiduciary financial advisory firm founded in 1990 and headquartered in a single office at 1809 Commercial Avenue, Suite 100, Anacortes, Washington. The firm provides financial planning, retirement planning, investment management, estate planning, insurance strategy, and tax strategy services to individuals and families, with primary specialization in serving retirees and additional focus on women, educators, and young families in the Pacific Northwest. Client-facing delivery is supported by an owner-advisor (Amy Hong, CFP®) supported by an operations manager and a client service associate, following a traditional relationship-based sales model that relies on referrals, community involvement, and educational content marketing.

The firm's technology stack is composed entirely of third-party platforms rather than proprietary systems: the Barrett Financial Planning Portal (powered by Emaplan), the Wealthscape Investor Portal (via MyStreetScape / Kestra), and Envestnet's Aggregated Reporting Console (ARC) provide consolidated account views, investment monitoring, budgeting, and secure document storage. Broker-dealer and RIA infrastructure is delivered through core partnerships with Kestra Investment Services, LLC (FINRA/SIPC member) and Kestra Advisory Services, LLC, an affiliate of Kestra IS. The firm also maintains an extensive library of educational articles, videos, and interactive financial calculators as a top-of-funnel marketing channel.

Barrett Financial generates revenue through recurring fee-based advisory and financial planning charges under a fiduciary standard, with multi-year client relationships rather than transactional commissions. Distribution is exclusively direct-to-consumer, with both in-person consultations at the Anacortes office and digital portal access for existing clients. The firm is privately held, has no disclosed outside funding, no subsidiaries, and operates only within the United States.

Name

Barrett Financial

Legal name

Barrett Financial, Ltd.

Website

https://barrettfinancialltd.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Barrett Financial is a fee-based fiduciary financial advisory firm in Anacortes, WA, serving individual clients — primarily retirees, women, educators, and young families — with retirement, investment, estate, insurance, and tax planning delivered through third-party portals and Kestra broker-dealer infrastructure.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Fee-Only Advisory (FSAEAAAL)

akta.pro secondary industry

Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)

Keywords

• Financial advisory services
• Retirement planning
• Investment management
• Estate planning
• Wealth management

Headquarters

HQ city

Anacortes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Financial Advisory Fees: Fee-based investment advisory services where the firm acts as a fiduciary. Securities are offered through Kestra Investment Services, LLC (member FINRA/SIPC) and advisory services through Kestra Advisory Services, LLC.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Barrett Financial is a fee-based fiduciary financial advisory firm that delivers personalized retirement planning, investment management, estate planning, insurance strategy, and tax planning services to individuals and families in the Anacortes, WA area. Services are provided as a unified financial planning engagement, supported by third-party client portals (Emaplan, Wealthscape, Envestnet ARC), interactive calculators, and a library of educational resources. The firm specializes in serving retirees, women, educators, and young families, with particular depth in educator state retirement and pension systems.

Product overview

Barrett Financial is a fee-based fiduciary financial advisory firm offering a unified financial planning and wealth management service for individuals and families. The core offering combines financial planning, retirement planning, investment management, estate planning, insurance strategy, and tax planning services delivered through in-person advisor relationships. Client services are supported by three digital portals: the Barrett Financial Planning Portal (powered by Emaplan) for comprehensive financial planning and account aggregation, the Wealthscape Investor Portal (via MyStreetScape/Kestra) for direct account access, and Envestnet's ARC for consolidated reporting. The firm also provides an extensive library of educational calculators, articles, and videos covering all major financial planning topics. The firm specializes in serving retirees, women, educators, and young families with particular expertise in educator retirement planning and socially responsible investing.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning & Advisory Services

Quantifiable outcome

• Clients receive personalized roadmap for their financial future with regular adjustments as circumstances change

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Anacortes School DistrictminorStrategic or Co-development PartnerPartnership to recognize outstanding educators through the Champions in Education Awards program, funding $5,000 grants for teachers and staff.
• Island HealthminorStrategic or Co-development PartnerHealthcare provider partnership for Annual Sports Physicals Night event, providing volunteer physicians and medical staff.
• Seahawk Athletic Booster Association (SABA)minorStrategic or Co-development PartnerPartnership for Annual Sports Physicals Night, the presenting sponsor event providing affordable sports physicals for Anacortes student-athletes.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Facet Wealth: Digital-first financial planning firm offering flat-fee fiduciary advice to mass-affluent clients nationwide. Emerging competitor to Barrett that threatens the small-RIA model with a tech-enabled, lower-cost delivery mechanism.

Broad incumbents

• Raymond James Financial: Diversified financial services holding company with a large advisor network providing financial planning, wealth management, and investment services. Overlapping with Barrett's advisory services but at national scale with bank, capital markets, and asset management arms.
• Ameriprise Financial: Diversified financial services firm offering financial planning, retirement, and investment advisory services. Comparable to Barrett in core planning offerings, but at a vastly larger national scale and through both employee and franchise advisors.
• Fisher Investments: Large independent RIA serving high-net-worth and institutional clients with portfolio management and personalized investment advice. Comparable to Barrett in fiduciary advisory focus, but at enterprise scale with a centralized investment approach.
• Empower (formerly Personal Capital): Hybrid digital wealth management firm combining free financial tools with paid advisory services for high-net-worth clients. Comparable to Barrett on fiduciary advisory and aggregation technology, but at scale with a tech-first acquisition funnel.
• Charles Schwab Personal Advisor: Schwab's hybrid robo-plus-CFP advisory service offering fee-based fiduciary planning and portfolio management. Directly competes with Barrett on the fee-based fiduciary advisory value proposition, but at a fraction of the human-touch cost.

Direct peers

• Edward Jones: Large national financial advisory firm with a relationship-based, local-branch model serving small-town and Main Street clients. Closely comparable to Barrett in its emphasis on face-to-face fiduciary advisory, generational client relationships, and geographic local-office footprint.
• Vanguard Personal Advisor: Vanguard's fee-based fiduciary advisory service combining dedicated advisors with low-cost portfolio management. Directly comparable to Barrett on the fiduciary/fee-based model and target market of retirement-focused individuals, with a structural cost advantage.

Others

• LPL Financial: Largest independent broker-dealer in the US, providing infrastructure, technology, and compliance support to thousands of independent RIAs. Comparable to Barrett's reliance on Kestra IS, as LPL similarly enables independent advisors to operate under a larger umbrella.
• Cetera Financial Group: Network of independent broker-dealers and RIAs providing compliance, technology, and operational infrastructure to small advisory practices. Comparable to Barrett's structural relationship with Kestra IS/AS, providing the back-office that Barrett relies on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/barrett-financial-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barrett Financial