Derman Dentistry

What Derman Dentistry does

Derman Dentistry is a privately held, single-location dental practice operating in Lawrenceville, New Jersey, founded and led by Dr. Paul D. Derman, DMD. The practice provides comprehensive family, cosmetic, restorative, and emergency dental services to patients of all ages in the Lawrenceville, Trenton, and Princeton communities. The clinical and administrative team comprises approximately eight members, including two registered dental hygienists, two dental assistants, an office manager, and an administrative assistant, several of whom have been with the practice for over a decade.

Service offerings span preventive care (exams, cleanings, fluoride, sealants, oral cancer screenings, digital X-rays), restorative dentistry (fillings, crowns, bridges, dentures, root canals, extractions, implant restoration), cosmetic dentistry (Philips Zoom! whitening, veneers, clear aligners), and specialty services (pediatric dentistry, periodontal treatment, nightguards, mouthguards, same-day emergency care). The practice uses digital X-ray technology marketed as exposing patients to 90% less radiation than traditional X-rays, alongside other standard dental equipment. Notable technology features are limited to digital radiography and a Sesame Communications-built website; no proprietary platforms, AI systems, or integrated software products are disclosed.

The business model is fee-for-service dental care, with revenue collected via major credit cards, third-party insurance reimbursement, and CareCredit healthcare financing. Patient acquisition is driven primarily by word-of-mouth referrals, a formal 'Refer a Friend' program, Google reviews, and the practice website. Operating conveniences include Saturday appointments and on-time scheduling. The practice is founder-owned, bootstrapped, and shows no evidence of external investment, institutional backing, or multi-site expansion plans.

Name

Derman Dentistry

Legal name

Derman Dentistry

Website

https://dermandentistry.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Derman Dentistry is a privately held, single-location family dental practice in Lawrenceville, NJ, offering preventive, restorative, cosmetic, and emergency dental services to individuals and families across the Lawrenceville, Trenton, and Princeton communities under founder Dr. Paul D. Derman.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (621210), Offices of Dentists (6212), Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), Routine Dental Prophylaxis (Cleanings) (HLABAHAA), Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• General dentistry services
• Cosmetic dental treatments
• Restorative dental procedures
• Family dental care
• Dental implant restoration

Headquarters

HQ city

Lawrenceville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dental services fees: Fee-for-service dental practice generating revenue through comprehensive dental procedures including restorative, cosmetic, and family dentistry services. Revenue collected via major credit cards, insurance claims processing, and CareCredit healthcare financing. Treatment costs vary based on individual needs and treatment plans.
2. Dental treatment procedures: Revenue from restorative procedures (fillings, crowns, dentures, bridges), cosmetic procedures (clear aligners, veneers, teeth whitening with Philips Zoom), family dentistry (exams, cleanings, emergency care), and specialized treatments (gum disease, nightguards, implant restoration).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Derman Dentistry provides comprehensive dental care to individual patients, including preventive hygiene, restorative procedures, cosmetic treatments, and emergency dental services. The practice serves as a general and family dentistry office under Dr. Paul D. Derman in Lawrenceville, New Jersey.

Product overview

Derman Dentistry is a family dental practice offering comprehensive dental care through multiple service categories. The core product portfolio includes preventive care (exams, cleanings, digital X-rays, fluoride, sealants), restorative dentistry (fillings, crowns, bridges, dentures, root canals, extractions, implant restoration), cosmetic dentistry (Philips Zoom! Whitening, veneers, clear aligners), and specialized services (pediatric dentistry, oral cancer screening, gum disease treatment, emergency care, nightguards/mouthguards). The practice utilizes state-of-the-art technology including digital X-rays with 90% less radiation than traditional methods. Services are provided for patients of all ages from children to seniors, with emphasis on prevention and patient-focused care.

Differentiator

Problem solved

Functional benefit

Products and services

• Preventive Dental Care

Quantifiable outcome

• Digital X-rays provide 90% less radiation than traditional X-ray technology
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Western Dental: A multi-state DSO providing general, orthodontic, and specialty dental services. Comparable in service breadth and in being a large buyer of independent family/cosmetic practices.
• Smile Brands Dental Group: A DSO supporting affiliated practices such as Bright Now! Dental and Castle Dental, delivering general, cosmetic, and specialty services. Comparable as a platform acquirer of independent practices with similar service mix.
• Aspen Dental: A national Dental Support Organization (DSO) operating hundreds of branded offices across the U.S., offering general, cosmetic, and restorative dentistry including implants. It is comparable to Derman Dentistry because it operates in the same suburban family/general dentistry category and represents the type of platform that acquires independent practices like Derman.
• Heartland Dental: One of the largest DSOs in the U.S., supporting hundreds of doctor-owned offices with non-clinical infrastructure. Comparable as the canonical consolidator/buyer of independent general dentistry practices of Derman's size and profile.
• Pacific Dental Services: A DSO supporting dental practices across the country with a focus on modern technology and comprehensive general/cosmetic dentistry. Comparable as a broader incumbent and active acquirer of independent family practices.

Direct peers

• Great Expressions Dental Centers: A multi-location group dental practice offering general, preventive, restorative, and cosmetic dentistry across several U.S. states. Comparable in offering the same comprehensive family/cosmetic service mix as Derman Dentistry but at greater scale.
• Affordable Dentures & Implants: A national dental provider network focused on dentures, implants, and extractions with a value-oriented brand. Comparable to Derman Dentistry because both emphasize restorative and implant services at single/limited locations serving local communities.
• Benevis: A dental practice support organization primarily supporting family and pediatric dental practices, including the Kool Smiles brand. Comparable in its focus on family/pediatric dentistry and its model of supporting practices similar to Derman.

Emerging players

• ClearChoice Dental Implant Centers: A specialty network focused on dental implant treatment, including the restorative and prosthetic phases. Comparable to Derman's implant-restoration service line but operating as an emerging specialized player in a related niche.

Regional players

• Imagecare Dental Group: A multi-location family and cosmetic dental group based in New Jersey. Comparable as a New Jersey-headquartered dental practice group competing in the same Lawrenceville/Trenton/Princeton corridor that Derman Dentistry serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DermanDentistry
• Facebookfacebook.com/DermanDentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Derman Dentistry