Plusnet
Plusnet is a Brazilian SaaS e-commerce platform, headquartered in Cascavel, Paraná, that enables retail businesses and digital agencies to launch customizable, ERP-integrated online storefronts via a partner agency channel.
- Company typePrivate
- Founded2016
- HeadquartersCascavel, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Plusnet does
Plusnet is a Brazilian e-commerce software platform headquartered in Cascavel, Paraná, that enables retail businesses and digital agencies to launch and operate online storefronts. Its core product, the Plataforma de E-commerce Plusnet, provides customizable store layouts, native ERP integration, responsive design across devices, and a scalable infrastructure marketed to Brazilian retailers across verticals including supermarkets, department stores, fashion, furniture, fuel retail, logistics, and government (Sebrae).
The platform's underlying technology is a configurable SaaS storefront engine with built-in ERP management integration and an agency-friendly architecture that allows white-label or partner-led deployments. Differentiating features highlighted by the company include customizable layouts, integration with management ERPs, responsiveness across screen sizes, and full administrative control over store operations. Pricing is quote-based and not publicly disclosed, with sales handled primarily via WhatsApp and a [email protected] email channel rather than self-service checkout.
Go-to-market is dominated by a partner agency channel: Plusnet recruits digital agencies to build client stores on its platform, generating a two-sided ecosystem where agencies deliver implementation and support to end retailers while expanding Plusnet's reach without proportional sales headcount. Direct sales target mid-market and enterprise accounts through WhatsApp and email. The customer base includes named Brazilian enterprises such as Super Muffato, Lojas MM, Balaroti, ALL America Latina Logística, GP Combustíveis, Salfer, Móveis Romera, Expresso Maringá, and ClearSale. No public funding rounds, M&A activity, leadership changes, or AI/ML capabilities are disclosed in the input data.
Plusnet firmographics
Firmographics- Name
- Plusnet
- Legal name
- Plusnet
- Website
- https://plusnet.com.br
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plusnet is a Brazilian SaaS e-commerce platform, headquartered in Cascavel, Paraná, that enables retail businesses and digital agencies to launch customizable, ERP-integrated online storefronts via a partner agency channel.
- Ownership category
- akta.pro rank
Plusnet industry classification
Industry- Product category
- E-commerce Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where Plusnet is headquartered
LocationHeadquarters
- HQ city
- Cascavel
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Plusnet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Platform Subscription: Plusnet provides an e-commerce platform solution to businesses and agencies, likely through a subscription-based model given the SaaS nature of the platform with customizable, scalable features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Plusnet product offering
Product offeringCore offering
Plusnet provides a customizable e-commerce platform that enables Brazilian retail businesses and digital agencies to launch and operate online stores. The platform includes native ERP management integration, responsive store layouts, scalability, reliability, and total control over the storefront, positioned as an all-in-one e-commerce infrastructure solution for the Brazilian market.
Product overview
Plusnet operates as a single unified e-commerce platform offering. The core product is the Plataforma de E-commerce Plusnet, which combines all-in-one capabilities including customizable layouts, ERP management integration, responsive design, scalability, and total control into one platform. The platform also includes a Webstore component and is positioned as a white-label or partner solution for digital agencies managing multiple client stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Plataforma de E-commerce Plusnet (Plusnet E-commerce Platform) Brazilian e-commerce platform that enables businesses and digital agencies to sell online with customizable layouts, ERP management integration, responsive design, scalability, total control, and transparency. Serves as a white-label or partner solution for digital agencies managing multiple client stores.
Companies that use Plusnet
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles3 records
Plusnet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Plusnet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Digital Partner AgenciescorePlusnet operates with a network of digital agencies that serve as channel partners. These agencies launch e-commerce projects using the Plusnet platform for their own client base. The model creates a mutual ecosystem where agencies gain access to a robust e-commerce infrastructure while Plusnet expands its market reach through trusted partners. The company explicitly markets to digital agencies inviting them to join and share in the value created.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Plusnet competitors and assessment
Company assessmentBroad incumbents
- BigCommerce: BigCommerce is an enterprise-grade SaaS commerce platform with strong headless and multi-channel capabilities. It competes for mid-market and enterprise retail accounts in Latin America and overlaps with Plusnet's enterprise retail customer base.
- Shopify: Shopify is the global incumbent SaaS commerce platform serving merchants of all sizes. While not Brazil-native, it increasingly targets Latin American SMBs and competes with Plusnet for Brazilian retailers seeking customizable online stores.
- Adobe Commerce (Magento): Adobe Commerce (formerly Magento) is an enterprise e-commerce platform widely adopted by large retailers globally, including Brazilian enterprises. It competes for the same larger retail customers Plusnet serves, though at a different price/feature tier.
Direct peers
- Lojas Online (iSET): Lojas Online is a Brazilian SaaS e-commerce platform from iSET offering customizable stores, themes, and integrations. It directly competes with Plusnet for Brazilian SMB and mid-market retailers and digital agencies.
- VTEX: VTEX is a Brazilian-born enterprise e-commerce platform offering customizable storefronts, OMS, and marketplace enablement for retailers and brands across LATAM. It directly competes with Plusnet in the Brazilian market with overlapping retail customer base and a more enterprise-leaning feature set.
- Nuvemshop (Tiendanube): Nuvemshop is a leading SaaS e-commerce platform focused on SMB and mid-market merchants in Brazil and Latin America. It competes head-to-head with Plusnet for retail SMBs and agencies, offering similar customizable storefronts and integrations.
- Tray (Locaweb): Tray is a Brazilian e-commerce platform owned by Locaweb, offering customizable online stores for SMBs and agencies. It targets the same Brazilian retail and digital agency customer segments as Plusnet with comparable feature positioning.
Others
- ClearSale: ClearSale is a Brazilian fraud prevention and chargeback management company that appears in Plusnet's customer portfolio. It is an ecosystem partner/integrator rather than a direct competitor, but operates in the same Brazilian e-commerce enablement stack as Plusnet.
Emerging players
- WooCommerce: WooCommerce is an open-source WordPress-based e-commerce platform used widely by SMBs and digital agencies globally, including in Brazil. It competes as an alternative path for agencies building custom stores, overlapping with Plusnet's agency-driven GTM.
- Wix: Wix is a website builder with growing e-commerce capabilities, used by small Brazilian retailers and agencies. It competes for the same SMB retail and agency segments as Plusnet, particularly for merchants seeking all-in-one website + commerce solutions.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Plusnet social profiles
Digital presencePlusnet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plusnet leadership team
Management profileNumber of profiles
Plusnet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plusnet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plusnet
What does Plusnet do?
Plusnet provides a customizable e-commerce platform that enables Brazilian retail businesses and digital agencies to launch and operate online stores. The platform includes native ERP management integration, responsive store layouts, scalability, reliability, and total control over the storefront, positioned as an all-in-one e-commerce infrastructure solution for the Brazilian market.
Is Plusnet a public or private company?
Plusnet is a private company. It is classified as unknown and is currently operating.
When was Plusnet founded?
Plusnet was founded in 2016. It employs 11 to 50 people.
Where is Plusnet based?
Plusnet is headquartered in Cascavel, Brazil, in the Latin America region.
How does Plusnet make money?
One revenue line is on record: E-commerce Platform Subscription.
Who are Plusnet's main competitors?
Broad incumbents on record are BigCommerce, Shopify and Adobe Commerce (Magento). Direct peers are Lojas Online (iSET), VTEX, Nuvemshop (Tiendanube) and Tray (Locaweb). ClearSale is listed as an others. Emerging players are WooCommerce and Wix.
Does Plusnet have an API?
No public API is recorded for Plusnet.
What industry is Plusnet in?
Plusnet's product category is E-commerce Platform. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its NAICS code is 5182 and its SIC code is 7370.