What BSocial does

BSocial is a Cairo-based digital marketing agency founded in 2010 by Ehab Fares, operating across the Middle East and North Africa region with a team of approximately 32 specialists. The firm delivers integrated digital marketing services to enterprise and mid-market brands, with a service portfolio organized around seven core offerings: Creative and Production (motion graphics, video production, social media design), Strategy Planning, Online Advertising (Facebook, Google, TikTok, LinkedIn), Analytics (social listening, competitive analysis, live reporting), Community Management (human and AI-augmented), Express Service (package-based short engagements), and UI/UX Design. The agency also operates Vhorus as a dedicated UI/UX and brand identity sub-brand. Named clients include LG, Sanofi, VOX Cinemas, WE Telecom Egypt, inDrive, Papia, Oxi, Molped, IBAG, Raya Auto, and ECU, with a stated base of more than 150 clients overall.

Technology differentiation rests on AI-powered chatbot services for 24/7 community engagement, predictive analytics for marketing budget allocation and lead scoring, and process automation for customer segmentation and personalized campaign execution. The firm also offers a four-stage UI/UX methodology (Research and Discovery, Wireframing, Visual Design, Testing and Iteration) and comprehensive analytics covering organic content, paid campaigns, and influencer collaborations. No proprietary platform, model, or patent portfolio is disclosed, and the technology stack appears to combine standard martech tooling with agency-built integrations rather than licensed or owned core IP.

BSocial operates a dual-channel go-to-market: direct enterprise sales for project-based and multi-year retainer engagements with major brands, and a self-serve Express Service distribution through the DeleDeal marketplace with payment plans extending up to 60 months. Revenue is generated through professional services fees (quote-based, retainer, and project pricing) and package-based subscription revenue via DeleDeal. The company is privately held, founder-led, has no external institutional investment disclosed, and operates from a single headquarters location at 8 Fathy Talaat, Sheraton Buildings, Cairo, Egypt.

Name

BSocial

Legal name

BSocial

Website

https://bsocial-eg.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

BSocial is a Cairo-based digital marketing agency founded in 2010, serving enterprise and mid-market brands across the MENA region with integrated social media, advertising, creative production, analytics, community management, and UI/UX services through a 32-person in-house team.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

Keywords

• Digital marketing services
• Social media management
• Online advertising
• Content creation agency
• UI UX design

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: BSocial provides comprehensive digital marketing services including creative and production, strategy planning, online advertising, analytics, community management, and UI/UX design. Revenue is generated through project-based engagements, retainer contracts, and service packages.
2. Express Service Packages: Predefined service packages sold through DeleDeal marketplace with payment plan options up to 60 months. Clients can purchase marketing packages without long-term contract commitments.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

BSocial is a full-service digital marketing agency that delivers social media management, online advertising, content creation, analytics, community management, and UI/UX design for enterprise and mid-market brands. The agency operates seven core service lines delivered by an in-house team of 32 specialists, with optional flexible Express Service packages sold through the DeleDeal marketplace for clients without long-term contract commitments.

Product overview

BSocial is a digital marketing agency offering a comprehensive suite of services structured around seven core offerings: Creative & Production (motion graphics, content creation, social media designs, video production), Strategy Planning, Online Advertising (Facebook, Google, TikTok, LinkedIn), Analytics, Community Management (human and AI-powered), Express Service (package-based flexible marketing), and UI&UX Design. The agency also operates Vhorus as a sub-brand specializing in UI/UX design and brand identity development. Services are delivered as an integrated portfolio where strategy planning informs creative production and advertising, analytics measures performance, and community management maintains ongoing engagement. The Express Service provides a marketplace model through DeleDeal for self-service package purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative & Production Comprehensive creative service encompassing motion graphics, content creation, social media designs, and video production to execute digital strategies into engaging visual content for brand clients.
• Strategy Planning Digital strategy development service combining client goals with knowledge of user behavior to attract the correct audience and guide them through the brand funnel from acquisition to conversion.
• Online Advertising Multi-platform media buying covering Facebook, Google (Display Network, Search Network, YouTube), TikTok, and LinkedIn with micro-targeting capabilities for wider reach and enhanced brand awareness.
• Analytics Data analysis service providing social media presence audits, competitive analysis, brand monitoring across social channels, and live reporting covering organic content, paid campaigns, and influencer collaborations.
• Community Management Community building and management service offering human interaction through professional customer service teams and AI-powered chatbot solutions for 24-7 responsiveness across client social channels.
• Express Service Flexible marketing service with pre-defined packages allowing clients to market their brands without long-term commitments, with payment plans up to 60 months and progress tracking from order to delivery, sold via DeleDeal marketplace.
• UI & UX Design User interface and experience design service covering research and discovery, wireframing and structure, visual design, and testing and iteration to create intuitive, brand-aligned digital products for clients.

Quantifiable outcome

• Oxi Carezyme campaign achieved 8M video views and 27.5K engagement
• +5 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• HavascoreStrategic or Co-development PartnerBSocial partnered with Havas to produce content for Joy of Nature campaigns. Havas led the creative concept while BSocial handled visual production, crafting short reels and stop-motion videos. This partnership demonstrates BSocial's role as a production partner for major agency networks.
• DeleDealcoreChannel Partner/ Reseller/ DistributorDeleDeal serves as the marketplace platform for BSocial's Express Service packages. Clients can purchase predefined marketing service packages with payment plans up to 60 months through this channel partner.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Socialeyez: MENA-focused social media and influencer marketing agency offering strategy, content, community management, and analytics — closely aligned with BSocial's social-first agency model in the same region.
• The Online Project (TOP): Cairo-based full-service digital marketing and creative agency serving enterprise brands across Egypt and the Middle East with creative, social, performance, and digital production services — directly overlapping BSocial's core offering in the same geography.
• Digital Gravity: MENA-headquartered digital agency with web development, performance marketing, and branding practices, serving mid-market and enterprise clients — comparable to BSocial in service mix and regional positioning.

Broad incumbents

• Havas Egypt: Egyptian arm of global agency network Havas, offering full-service creative, media, and digital capabilities across MENA — currently a partner of BSocial but also competes as a broader incumbent for the same enterprise client mandates.
• Ogilvy Egypt: Egyptian office of Ogilvy's global network, providing advertising, branding, and digital services to multinational clients in Egypt — a larger-scale incumbent operating in the same client pool as BSocial.
• Publicis Groupe Egypt: Egyptian arm of Publicis Groupe offering integrated advertising, media, digital, and production services — competes with BSocial for enterprise and mid-market brand assignments under a global network.
• Wunderman Thompson Egypt (VML): Egyptian operations of Wunderman Thompson (now part of VML), a global creative, data, and technology agency with regional capabilities — competes for the same enterprise digital mandates as BSocial under a broader network umbrella.
• Leo Burnett Egypt: Cairo-based operations of Leo Burnett's global creative network, offering brand strategy, creative, and digital execution for multinational clients in Egypt and MENA — a direct incumbent competing for the same enterprise roster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Bsocial-eg
• Facebookfacebook.com/BSocial.Egypt
• LinkedInlinkedin.com/company/brand-social
• Instagraminstagram.com/bsocialegypt
• Xx.com/brand_social

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BSocial