Reichenau Vegetables

What Reichenau Vegetables does

Reichenau Vegetables (legal entity: Reichenau-Gemüse eG) is a registered agricultural cooperative (eingetragene Genossenschaft) founded in 1954 on Reichenau Island in Lake Constance, southern Germany, that produces and markets fresh vegetables for B2B customers in German-speaking Europe. The cooperative unites member farming families on Reichenau Island and four mainland production settlements — Mühlingen (Naturland, since 2018), Aach (Bioland, since 2014), Beuren (peppers, since 2011), and Landgut Pretschen in Brandenburg (biodynamic, ~800 hectares) — with more than 44% of total output certified organic under Bioland or Naturland standards and over 85% of island turnover coming from greenhouse (Unterglasanbau) cultivation. The production base uses integrated pest management with beneficial insects, biogas-derived greenhouse heating, and an expanding on-site photovoltaic footprint (90 kW growing to 450+ kW at headquarters, plus 140 kW at the Hegau packaging hall).

The cooperative's go-to-market is exclusively B2B: the central MaGa distribution hall on Reichenau Island supplies gastronomy, weekly markets, retailers, and wholesalers, supported by the OrderLion digital ordering app. Exclusive marketing partnerships route Mühlingen bio-vegetables to Rewe and Aach/Beuren output to EDEKA Südwest, while the Brandenburg estate serves the Berlin-Brandenburg organic specialist trade. Consumer-facing channels are limited to the on-site Gemüse Pavillon and selected retail partners. Distribution is concentrated in Baden-Württemberg, Bavaria, and Berlin-Brandenburg.

Revenue is generated via transaction-based B2B sales of fresh produce with no public pricing or revenue disclosure. The cooperative is governed by Johannes Bliestle (Geschäftsführer) and Christian Müller (Stellv. Geschäftsführer), audited by the Baden-Württembergischer Genossenschaftsverband, and has accumulated sustainability credentials including a first-time EcoVadis Silver Medal (top 13% globally), BUND-Siegel, Bioland, Naturland, and GRI-aligned reporting. It does not operate an API, app, or proprietary technology platform, and there are no indications of external equity, venture, or private equity ownership.

Name

Reichenau Vegetables

Legal name

Reichenau-Gemüse eG

Website

https://reichenaugemuese.de

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

51–100 employees

Short description

Reichenau Vegetables (Reichenau-Gemüse eG) is a 1954-founded agricultural cooperative on Reichenau Island, Lake Constance, producing and wholesaling fresh B2B vegetables — over 44% certified organic — through mainland greenhouse sites, the MaGa distribution hub, and exclusive retail partnerships with Rewe and EDEKA Südwest.

Ownership category

akta.pro rank

Product category

Fresh Vegetables

NAICS

Food Crops Grown Under Cover (11141), Vegetable and Melon Farming (1112), Other Vegetable (except Potato) and Melon Farming (111219)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA)

akta.pro secondary industries

Hydroponic / Controlled-Environment Produce Wholesale (AFAIACAM), Solanaceous Vegetable Farming (Tomatoes, Peppers, Eggplant) (AFAGADAE), Brassica & Cole Crop Farming (Cabbage, Broccoli, Cauliflower, Brussels Sprouts) (AFAGADAB), Farmer Cooperatives & Co-op Retail (AFABAJAB)

Keywords

• Fresh vegetable wholesale
• Organic produce distribution
• Agricultural cooperative
• Greenhouse vegetable farming
• B2B vegetable supply

Headquarters

HQ city

Reichenau

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure

Revenue model

1. Vegetable Production and Marketing: Fresh vegetable production and cooperative marketing through the Reichenau-Gemüse eG, supplying regional retailers, wholesalers, gastronomy, and weekly markets with produce from the island and mainland settlements

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Reichenau Vegetables (Reichenau-Gemüse eG) is an agricultural cooperative founded in 1954 that produces and wholesale-distributes fresh vegetables grown on Reichenau Island in Lake Constance, Germany. Over 44% of its production is certified organic, and it supplies fresh salads, tomatoes, cucumbers, peppers and other greenhouse vegetables to gastronomy operators, food retailers and wholesale buyers across Germany. The cooperative also operates a small direct-retail farm shop (Gemüse Pavillon) for walk-in consumers.

Product overview

Reichenau-Gemüse eG is an agricultural cooperative on Reichenau Island and the surrounding Lake Constance region that operates as a unified vegetable production and distribution enterprise. The core product portfolio consists of fresh vegetables (salads, tomatoes, cucumbers, peppers, kohlrabi, broccoli, spinach, and seasonal produce) grown under glass and open field conditions at the island and four mainland production sites (Mühlingen, Aach, Beuren, Brandenburg). These products are distributed through two primary channels: the MaGa (Marktpartner-Garantie) B2B distribution center serving gastronomy, weekly markets, retailers, and wholesalers, and the Gemüse Pavillon farm shop for direct consumer sales. Supporting the core vegetable business, the company offers digital ordering via OrderLion, seasonal recipes, storage guidance, and a seasonal calendar. Approximately 44% of production is certified organic under Bioland or Naturland standards. The company also produces the Reichenauer Blütensommer seed mix as an ancillary product.

Differentiator

Problem solved

Functional benefit

Brands

• MaGa (Markt und Garten): Direct sales pavilion/outlet on Reichenau Island where consumers can purchase fresh vegetables directly.
• Reichenauer Blütensommer

Products and services

• Fresh Salads and Lettuce
• Vine and Specialty Tomatoes
• Cucumbers
• Sweet Peppers
• Certified Organic Vegetables
• Gemüse Pavillon Farm Shop

Quantifiable outcome

• Over 44% of production follows controlled organic cultivation standards
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• RewecoreChannel Partner/ Reseller/ Distributor · 1 January 2018Exclusive marketing partnership for Mühlingen bio-vegetables. The Mühlingen facility (Bio-Gewächshaus Schwackenreute) produces organic cucumbers, tomatoes, and peppers exclusively for Rewe stores.
• EDEKA SüdwestcoreChannel Partner/ Reseller/ Distributor · 1 January 2014Exclusive marketing partnership for Aach and Beuren vegetable production. Bioland-certified organic cucumbers and tomatoes from Aach, and regional peppers from Beuren are marketed exclusively through EDEKA Südwest.
• Jungpflanzenbetrieb Peter StadercoreStrategic or Co-development PartnerYoung plant nursery on Reichenau supplying healthy, resistant seedlings for vegetable cultivation. Close cooperation ensures only the best seeds are used, with varieties preferred that are particularly suitable for the island location.
• Raiffeisen-Lagerhaus eGcoreStrategic or Co-development PartnerCooperative partner organization that organizes spray equipment inspections through certified specialist companies. Also operates partner job listings for the cooperative group.
• Biogas Plants (Regional)coreTechnology or IntegrationWaste heat from regional biogas plants (including the largest in the district at Aach) used for greenhouse heating. Mühlingen uses proximity biogas plant; Aach connected to district heating system.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Münchner Großmarkt: Munich-based wholesale market for fresh produce serving Bavarian retailers and foodservice. Comparable fresh produce wholesale activity though it operates as a market infrastructure provider rather than a producer cooperative.

Direct peers

• Landgard eG: Germany's largest producer cooperative for ornamental plants and fresh produce. Directly comparable as a German agricultural Genossenschaft marketing members' fresh produce through B2B channels to retail and wholesale customers.
• Erzeugergroßmarkt Langförden-Oldenburg eG: Northern German vegetable and fruit producer cooperative serving major retailers. Closely comparable cooperative model, B2B fresh produce supply, and grower-member structure serving German retail.
• Gemüsering Stuttgart eG: Stuttgart-based fresh produce cooperative specializing in regional vegetables and salads. Direct comparable as a German producer cooperative focused on greenhouse vegetables and B2B distribution to retail/foodservice.

Broad incumbents

• BayWa AG: Major German agricultural trading and services group with broad produce, inputs, and energy operations. Overlaps with Reichenau in agricultural wholesale and produce but operates as a much larger, diversified corporate.
• Bonduelle Group: Europe's largest vegetable processor with significant fresh and packaged vegetable operations. Comparable product category and European retail reach, though Bonduelle focuses on processed/canned formats versus Reichenau's fresh-only model.
• Greenyard: Belgian fresh, frozen, and prepared produce group supplying European retailers. Comparable fresh-produce wholesale category and retail customer base, though much larger and internationally diversified.
• Dole plc: Global fresh produce grower and distributor. Comparable fresh fruit and vegetable category, but operates at significantly larger scale and with international footprint.

Others

• Bioland e.V. Germany's largest organic farming association. Reichenau operates under Bioland standards; adjacent as an enabling/standards body that supports organic certification positioning for member producers.
• Naturland: International organic farming association. Reichenau's Mühlingen site operates under Naturland standards; adjacent enabling/standards peer rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/ReichenauGem%C3%BCseeG/videos
• Facebookfacebook.com/reichenau.gemuese
• LinkedInlinkedin.com/company/reichenau-gem%C3%BCse-eg
• Instagraminstagram.com/reichenaugemuese

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reichenau Vegetables