MarketLink

What MarketLink does

MarketLink Co., Ltd. (마켓링크) is a privately held South Korean data service company founded in 2011 and headquartered in Seoul. It operates across four integrated service lines: (1) an AI·Big Data service that sells proprietary PC and mobile usage log data from the company's own panel, provides data processing, analysis, and consulting, and builds visualization dashboards and big data platforms; (2) a Retail Data Service that analyzes POS data from major Korean retailers via three branded modules — Retail Index (channel/region/SKU-level aggregation), KAD (store-level sales by commercial area), and Shopper (consumer behavior, basket, switching analysis), plus a custom Analytic module for price sensitivity and demand forecasting; (3) a Research & Consulting service covering marketing research and public-sector policy consulting in automotive/mobility, consumer electronics, alcohol/tobacco, construction/real estate, and government verticals; and (4) a Panel & Solutions service operating online, mobile, list, diary, FGI/Gang, HUT, and CAPI survey panels.

Underlying the service catalog is a panel-and-POS data platform architecture that combines first-party mobile/PC usage logs with retailer-sourced POS feeds, layered with statistical modeling, dashboard development, and AI training-data construction. The company claims 20+ years of accumulated domain experience in its core verticals and holds ISO 9001 certification. All four pillars are commercialized through a B2B sales-led go-to-market targeting Korean retailers, manufacturers, and government/public institutions via direct phone inquiry and a website service request form; service pricing is not publicly disclosed. Revenue mechanics span data monetization, professional services, subscription/recurring retail data products, and managed public-sector consulting engagements.

Name

MarketLink

Legal name

(주)마켓링크

Website

https://marketlink.co.kr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

MarketLink is a Seoul-based Korean data service company that sells proprietary mobile/PC panel and retail POS data, runs POS analytics (Retail Index, KAD, Shopper), and provides market research and public-sector consulting to retailers, manufacturers, and government clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Data Sales: Sale of proprietary PC and mobile log data from MarketLink's panel for various data products across diverse topics. Revenue generated from selling processed and raw data assets to enterprise clients.
2. Data Processing Services: Data processing services for both MarketLink's proprietary data and client-owned data tailored to specific utilization purposes.
3. Data Analysis and Consulting: Consulting services including analysis topic discovery based on client requirements, analysis scenario planning, and business model establishment.
4. Big Data Solutions: Visualization, dashboard development/construction, and big data platform and system development/construction services.
5. Retail Data Services: POS data analysis services including Retail Index, KAD, Shopper analytics, and custom analysis such as price sensitivity and demand forecasting. Can be combined with client internal data.
6. Marketing Research and Consulting: Marketing research consulting covering total process from insight discovery through integrated approach of products, customers, and big data analysis to on-site operation strategy establishment, execution, and monitoring evaluation.
7. Public Consulting Services: Comprehensive solutions for public sector including policy formation, planning, execution, evaluation, and government support project operations.
8. Panel and Survey Services: Online and mobile survey services including panel rental, web-up, field execution, data processing, and custom development to meet customer needs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

MarketLink is a Korean data service company that sells proprietary panel-based mobile and PC usage log data, processes and analyzes POS data from major Korean retailers (delivered via products such as Retail Index, KAD, and Shopper), develops AI/big data platforms and visualization dashboards, and runs an online/mobile survey panel business for research. It also provides marketing research and public-sector consulting covering automotive, consumer electronics, alcohol/tobacco, construction/real estate, and government policy work.

Product overview

MarketLink is a multi-service data company offering four integrated service lines: AI·빅데이터 서비스 (data sales from proprietary mobile log panels, data processing, analysis consulting, and big data solution development), Retail Data Service (POS data analysis with Retail Index, KAD, Shopper, and Analytic modules), 리서치&컨설팅 서비스 (marketing research and public consulting across automotive, electronics, alcohol/tobacco, and real estate sectors), and 패널&솔루션 서비스 (online/mobile survey panel platform with Online Survey, Mobile Survey, List Survey, Web/Mobile Diary, FGI/Gang Recruiting, HUT Recruiting, CAPI Web-Up, and Custom Service). The company positions itself as a 'Best Value Data Service Company' providing comprehensive data-driven insights and solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• AI·Big Data Service (AI·빅데이터 서비스)

Quantifiable outcome

• Market scale analysis from channel and regional level down to individual product SKU level
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• GfK (part of NIQ): Global market research and consumer intelligence provider with significant electronics, automotive, and retail analytics coverage. Comparable through consumer durables research, retail measurement, and big data analytics solutions.

Direct peers

• Gallup Korea: Korea's leading public opinion and polling firm with extensive consumer panel operations. Comparable in online/mobile survey panels, public-sector research, and consumer trend tracking.
• Macromill Embrain: Japan-headquartered market research firm with major Korean panel operations through its Embrain subsidiary. Operates large-scale online and mobile consumer panels and offers analytics products closely overlapping MarketLink's panel and retail data services.
• NielsenIQ Korea: Global measurement and data analytics company with a substantial Korean market presence. Directly comparable through retail measurement, shopper analytics, and consumer panel products serving Korean retailers and CPG clients.
• Hankook Research: Long-standing Korean market research firm providing consumer and B2B surveys, polling, and consulting across automotive, electronics, alcohol/tobacco, and public-sector clients - closely matching MarketLink's vertical mix and service model.
• Ipsos Korea: Global market research and consulting firm providing consumer and shopper research, public opinion polling, and analytics across Korean automotive, electronics, and consumer goods verticals mirroring MarketLink's coverage.
• PMI (Professional Market Intelligence): Korean market research and data analytics provider offering consumer panel operations, retail tracking, and consulting to domestic enterprises; similar scale and target customer base as MarketLink.
• Korea Research Co., Ltd. Established Korean full-service research firm operating consumer panels and providing marketing research, public surveys, and data analytics to Korean enterprises and government agencies.
• Kantar Korea: Worldwide leader in market research and consumer insights with established operations in Korea. Overlaps with MarketLink in marketing research consulting, panel-based insights, and retail/brand tracking.

Emerging players

• Toluna Korea: Online panel and survey technology provider competing in the consumer research space. Comparable through digital panel management, online survey operations, and consumer insights services in Korea.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/marketlink1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MarketLink