Noroo

NOROO Holdings is a privately held South Korean conglomerate founded in 1945, operating paints, coatings, agricultural products, distribution, and design consulting through 35 subsidiaries across 15 countries, with a strategic focus on commercializing bio-based 3-HP and bio-acrylic acid chemistry.

Company typePrivate
Founded1945
HeadquartersSeoul, South Korea
Headcount1–10
GTM typeB2B
OfferingHardware or Manufacturing

What Noroo does

NOROO Holdings Co., Ltd. is a privately held South Korean conglomerate founded in 1945 and headquartered in Seoul, operating a horizontal portfolio across four business segments: chemicals, agriculture/life sciences, distribution, and consulting/design. Its chemicals arm, anchored by NOROO Paint Co., Ltd., produces premium paints and coatings for consumer and industrial applications — including coil coating, automotive coating, and specialty chemical products under the Noroo Bee Chemical and Noroo Bio Chemical sub-brands — alongside eco-friendly and antimicrobial-certified formulations. The group runs 11 wholly-owned operating subsidiaries and reaches 15 countries with 35 subsidiaries/affiliates globally, supported by an integrated logistics arm (NOROO Loginet) and dedicated paint distribution channels.

The company's strategic technology focus is bio-based chemistry: NOROO Holdings was selected in June 2026 as lead executing organization for a Korean government-backed national project via KEIT and the Ministry of Trade, Industry and Energy to commercialize bio-based 3-hydroxypropionic acid (3-HP) from waste biomass, covering feedstock development, process optimization, and pilot-scale production. Downstream, subsidiary NOROO Paint is developing bio-acrylic acid synthesis via catalytic transformation of 3-HP. Complementary segments include agricultural product distribution, processing, sales and seed cultivation, paint and logistics distribution, and a color-design consulting arm (Color Design Lab).

The business model combines B2B and B2C revenue across multiple operating subsidiaries, with pricing not publicly disclosed. Revenue is generated through product sales of paints, coatings, and specialty chemicals; agricultural product distribution and seed sales; logistics and wholesale distribution fees; and color-design consulting engagements. The conglomerate is pursuing open innovation in industrial biotechnology through partnerships with bio-specialized accelerators, and is formalizing ESG positioning via CDP climate disclosure participation and Clean Ethics Management recognition from the National Ombudsman.

Noroo firmographics

Firmographics

Name: Noroo
Legal name: NOROO Holdings Co. Ltd.
Website: https://norooholdings.com
Company type: Private
Founded year: 1945
Operating status: Operating
Headcount range: 1–10 employees
Short description: NOROO Holdings is a privately held South Korean conglomerate founded in 1945, operating paints, coatings, agricultural products, distribution, and design consulting through 35 subsidiaries across 15 countries, with a strategic focus on commercializing bio-based 3-HP and bio-acrylic acid chemistry.
Ownership category
akta.pro rank

Noroo industry classification

Industry

Product category: Industrial Coatings
NAICS: Paint and Coating Manufacturing (325510), Other Chemical Product and Preparation Manufacturing (3259)
SIC: Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Industrial Organic Chemicals (2860)
akta.pro primary industry: Packaging & Can Coatings (IMAEAGAF)

Keywords

Industrial coatings
Paint manufacturing
Bio-based chemicals
Specialty chemicals
Coil coatings

Where Noroo is headquartered

Location

Headquarters

HQ city: Seoul
HQ country: South Korea
HQ region: Asia

Offices1 record

Markets served

Noroo business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels5 records

Noroo product offering

Product offering

Core offering

NOROO Holdings is a South Korean conglomerate that manufactures and sells paints, coatings, resins, plastics, and bio-based chemicals through multiple subsidiaries. Its chemical business covers consumer and industrial paints, coil coatings, auto coatings, and chemical products including bio-based 3-hydroxypropionic acid (3-HP) and bio-acrylic acid. The group also operates agricultural life sciences, distribution/logistics, and color design consulting businesses across 15 countries with 35 subsidiaries.

Product overview

Noroo Holdings is a South Korean conglomerate operating multiple business segments: Chemicals (paints and coatings including Noroo Paint, Pantone Paint, coil coatings, auto coatings, and bio-based chemicals), Agriculture/Life Sciences, Distribution, and Consulting/Design services. The company is transitioning from research phase to full-scale commercialization of next-generation bio-based chemical alternatives including bio-acrylic acid synthesized from bio-based 3-hydroxypropionic acid (3-HP). The chemical business includes premium paint brands with eco-friendly and antimicrobial certifications, while the group spans 15 countries with 35 subsidiaries.

Differentiator

Problem solved

Functional benefit

Products and services

Noroo Paint (노루페인트)

Companies that use Noroo

Customer profile

Segments3 records

Ideal customer profiles3 records

Noroo technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Noroo partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and strategic.

Korea Evaluation Institute of Industrial Technology (KEIT)coreStrategic or Co-development Partner · 10 June 2026NOROO Holdings selected as lead executing organization for Korean government-backed national project to accelerate commercialization of bio-based 3-hydroxypropionic acid (3-HP) from waste biomass, supported by KEIT under the Ministry of Trade, Industry and Energy. Project encompasses full value chain from feedstock development and process optimization to pilot-scale production and commercialization.
NOROO Paint Co., Ltd.coreOthersSubsidiary tasked with demonstrating bio-acrylic acid synthesis via catalytic transformation of 3-HP as part of the national bio-based chemicals commercialization project.
Bio Accelerator PartnersstrategicStrategic or Co-development PartnerNOROO Holdings pursuing open innovation in the industrial bio sector through collaboration with bio-specific accelerators to accelerate 3HP application product commercialization.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Noroo competitors and assessment

Company assessment

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Noroo financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Noroo leadership team

Management profile

Number of profiles

Noroo subsidiaries and ownership

Company hierarchy

Subsidiaries11 records

Noroo funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Noroo M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noroo

What does Noroo do?

When was Noroo founded?

Noroo was founded in 1945. It employs 1 to 10 people.

Where is Noroo based?

Noroo is headquartered in Seoul, South Korea, in the Asia region.

Does Noroo have an API?

No public API is recorded for Noroo.

What industry is Noroo in?

Noroo's product category is Industrial Coatings. Its primary akta.pro industry code is IMAEAGAF, Packaging & Can Coatings. Its NAICS code is 325510 and its SIC code is 2851.