Noroo Paint & Coatings

What Noroo Paint & Coatings does

Noroo Paint & Coatings Co., Ltd. (KRX:090350) is a South Korean manufacturer of paints and coatings founded in 1945 and operating as a core subsidiary of NOROO Holdings Co., Ltd. Headquartered in Anyang-si, Gyeonggi-do, the company produces architectural paints, elastic polyurethane waterproofing systems (Eco CleanTan 2100/2500, Eco BlackTan, All-in-One), polyurea spray coatings (ProTech NP-200, NH-290), epoxy decorative floor systems (Yegerina ColorFloor), energy-saving cool roof coatings (Energy Saver), surface preparation putties, water repellents (WaterCover), and wood finishes (Lax Stain). Many flagship SKUs carry KS F 3211 polyurethane waterproofing certification, KS F 4922 polyurea membrane certification, KEITI environmental labeling, and indoor air quality pre-assessment.

Revenue is generated primarily through one-time product sales across a multi-channel distribution model: direct branch sales and field representatives serve enterprise construction and government accounts, an authorized dealer network covers SMB contractors and residential customers nationwide, and the Naver Smart Store (noroopaintmall) plus DDP Design Store handle direct-to-consumer purchases. Customer segments include architectural/building construction, industrial/infrastructure, residential/DIY (via the NOROOWA brand family), and government/urban branding (notably the Seoul Metropolitan Government 2026 'Morning Yellow' initiative). Project-based contract revenue is material — exemplified by an ₩81.6 billion order — while parent-level R&D into bio-based 3-hydroxypropionic acid and bio-acrylic acid points to future licensing/royalty streams beyond the core coatings business.

Name

Noroo Paint & Coatings

Legal name

NOROO Paint & Coatings Co., Ltd.

Website

https://noroopaint.com

Company type

Public

Founded year

1945

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Noroo Paint & Coatings is a South Korean manufacturer (founded 1945, KRX:090350) producing architectural paints, waterproofing systems, polyurea, epoxy, and eco-friendly coatings for construction, industrial, government, and DIY customers through dealers, branches, and the Naver Smart Store.

Ownership category

akta.pro rank

Product category

Paint and Coatings Manufacturing

NAICS

Paint and Coating Manufacturing (32551), Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industries

Architectural & Decorative Coatings (IMAEAGAA), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM), Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK), Industrial Protective Coatings (IMADAKAB)

Keywords

• Architectural coatings
• Industrial coatings
• Waterproofing coatings
• Decorative paints
• DIY paint products

Headquarters

HQ city

Anyang

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Paint and Coating Product Sales: Noroo Paint & Coatings generates revenue primarily through the manufacture and sale of paints, coatings, waterproofing materials, floor coatings, wood finishes, and specialty functional coatings. Products are sold through dealer networks, direct branch sales, and online retail channels in South Korea and internationally.
2. Large-Scale Project Contracts: The company secures large government and commercial contracts for coating and waterproofing projects, such as the 81.6 billion won order referenced, providing significant project-based revenue.
3. R&D and Technology Commercialization: As part of NOROO Holdings, the company participates in government-backed R&D initiatives for bio-based chemical commercialization, potentially creating future revenue streams from bio-acrylic acid and bio-based coatings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Noroo Paint & Coatings is a South Korean manufacturer of paints and coatings, producing architectural coatings for residential and commercial buildings, industrial coatings for automotive, marine, and heavy machinery applications, waterproofing systems, and decorative paints. The company also sells DIY paint products under the NOROOWA brand and a consumer line called Soonnsoo for individual home users.

Product overview

Noroo Paint & Coatings is a Korean paint and coatings manufacturer offering a comprehensive portfolio of products across multiple categories including waterproofing coatings (바닥방수용), architectural coatings (건축용), wood coatings (목공용), and industrial coatings (공업용). The product lineup includes elastic polyurethane waterproofing systems (에코 크린탄 series), polyurea spray coatings (프로테크 series), epoxy decorative floor systems (예그리나 칼라플로어), energy-efficient cool roof coatings (ENERGY SAVER), surface preparation products (퍼티 series), water repellents (워터커버), and wood stains (킹스테인). Key brands include 에코 크린탄 for roof waterproofing, 프로테크 for polyurea applications, 큐피트 for protective coatings, and 예그리나 for decorative effects. Products span primers, intermediate coats, topcoats, sealers, and specialized treatments for various substrates including concrete, mortar, wood, and metal. The company holds KS (Korean Standards), environmental labeling (환경표지), and indoor air quality certifications for many products.

Differentiator

Problem solved

Functional benefit

Brands

• 순&수 (Soonnsoo): Brand website operated as part of Noroo Paint family sites
• 팬톤페인트 (Pantonepaint)
• 노루와 (NOROOWA)
• 예그리나 (Yegerina)
• 크린폭시 (Cleanpoxy)
• 에너지세이버 (Energy Saver)
• 프로테크 (ProTech)
• 큐피트 (Q-Pit)

Products and services

• Architectural Coatings

Quantifiable outcome

• Apartment exterior repainting time reduced significantly through AI-powered color matching tools (Noroo Smart Color)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Korea Evaluation Institute of Industrial Technology (KEIT)coreStrategic or Co-development Partner · 10 June 2026NOROO Holdings, with subsidiary Noroo Paint Co., Ltd., was selected as the lead executing organization for a Korean government-backed national project to accelerate commercialization of bio-based 3-hydroxypropionic acid (3-HP) from waste biomass. The project, supported by KEIT under the Ministry of Trade, Industry and Energy, encompasses the full value chain from feedstock development to pilot-scale production and commercialization. Noroo Paint is tasked with demonstrating bio-acrylic acid synthesis via catalytic transformation of 3-HP.
• Seoul Metropolitan GovernmentcoreStrategic or Co-development Partner · 26 May 2026Noroo Paint partnered with Seoul Metropolitan Government as one of 11 companies (alongside KCC, LG Chem, and Monami) selected to develop branded products inspired by Seoul's official 2026 city color 'Morning Yellow.' Products include standardized paints, recycled-material fashion items, and a special edition pen, sold at the DDP Design Store and through brand partners' online stores. This initiative extends Seoul's visual identity campaign into everyday consumer goods.
• Noroo Holdings Co., Ltd.coreOthersNoroo Paint Co., Ltd. is a subsidiary of Noroo Holdings Co., Ltd., which serves as the parent holding company directing the group's strategic initiatives including the bio-based chemicals commercialization project.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KCC Corporation: KCC Corporation is South Korea's largest paint and coatings manufacturer and Noroo's primary domestic competitor. Both companies produce architectural, industrial, and specialty coatings, and were jointly subject to the 2024 FTC investigation on coordinated price hikes. KCC's broader product portfolio includes silicones and building materials, providing scale advantages.
• Samhwa Paints Industrial: Samhwa Paints is a major Korean coatings manufacturer with a comparable product portfolio spanning architectural, industrial, and automotive refinish paints. As a fellow KRX-listed Korean paint company, Samhwa provides a direct read on domestic market dynamics and competitive positioning relative to Noroo.
• Axalta Coating Systems: Axalta Coating Systems is a global coatings company specializing in automotive refinish and industrial coatings. Noroo Auto Coating Co., Ltd. competes directly in this segment, and Axalta's technology and global distribution capabilities represent the competitive standard in automotive refinish.

Broad incumbents

• PPG Industries: PPG Industries is one of the world's largest coatings companies with a diversified portfolio spanning architectural, industrial, automotive, and specialty coatings. PPG's global scale and innovation pipeline in waterborne and low-VOC coatings represent the international standard Noroo would need to match to expand beyond Korea.
• AkzoNobel: AkzoNobel is a major global paints and coatings company with strong positions in decorative paints and specialty coatings. Its Dulux brand and sustainability leadership in low-VOC products set the competitive benchmark for architectural coatings where Noroo competes in the Korean market.
• Nippon Paint Holdings: Nippon Paint Holdings is Asia's largest paint manufacturer and a global top-five player. With a major presence in Asian markets and a growing global footprint, Nippon Paint represents the broad incumbent against which Noroo's domestic-focused strategy must compete, particularly in automotive and industrial coatings.
• BASF Coatings: BASF's Coatings division is a global leader in automotive and industrial coatings with strong R&D capabilities in eco-friendly formulations. BASF represents the global incumbent benchmark for technology development and sustainability positioning that Noroo's bio-based chemicals initiative aspires to compete with.

Regional players

• Asian Paints: Asian Paints is India's largest paint company and a major Asian player with strong decorative paints positioning. While operating in a different geography, Asian Paints' success in building distribution networks and brand equity in emerging markets offers a relevant model for Noroo's potential international expansion.
• Jotun: Jotun is a Norwegian coatings company with strong positions in marine, protective, and decorative paints across the Middle East, Southeast Asia, and other emerging markets. Jotun's expertise in protective coatings and waterproofing overlaps with Noroo's ProTech and Eco CleanTan product lines.
• Chokwang Paints (now part of KCC): Chokwang Paints is a Korean coatings manufacturer specializing in architectural and protective coatings. The company shares Noroo's domestic market focus and product overlap in waterproofing and architectural paints, making it a relevant regional peer for competitive benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/NOROOpaints
• Facebookfacebook.com/noroopaint
• Instagraminstagram.com/noroopaint

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noroo Paint & Coatings