Metamorphosis Coaching

What Metamorphosis Coaching does

Metamorphosis Coaching, LLC is a US-based private coaching and consulting firm founded in 2010 by Dr. Doni Landefeld, Ph.D., and headquartered in Cape Coral, Florida. The firm delivers therapy, coaching, mentoring, training, and consulting services to individual clients, leaders, teams, and organizations. It operates with a distributed team of 7 coach consultants located across the United States and Ireland, and delivers services primarily through virtual channels, which enables cross-border client engagement without physical-office buildout.

The firm's product layer is built around several proprietary and licensed frameworks. The Metamorphosis Method™ is the flagship proprietary methodology, complemented by the licensed Positive Intelligence (PQ®) Mental Fitness Program developed by Shirzad Chamine, which is delivered through the firm along with the PQ app for between-session practice. The portfolio also includes three structured leadership packages — Jumpstart, Total Results, and VIP Leader — and the Hire Right the First Time™ talent selection system, with supporting branded IP such as the Lead Yourself First™ trademark. Together these offerings span leadership development, mental fitness, and structured hiring selection.

The business model is service-based and founder-led, with no external capital raised. Revenue is generated through individual coaching engagements, group and cohort programs, packaged leadership offerings, training workshops, and branded assessments. Visible pricing is positioned at the high end of the market, with the PERMA Package listed at $4,995 per person and VIP tiers adding extras such as retreats and founder access. The company is structured as a privately held LLC and is not a traditional venture-backed growth asset, with growth dependent on consultant capacity, product mix, and renewal of client engagements rather than on a platform or recurring SaaS model.

Name

Metamorphosis Coaching

Legal name

Metamorphosis Coaching, LLC

Website

https://themetamorphosiscoach.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Metamorphosis Coaching, LLC is a US-based private coaching firm that delivers leadership development, mental fitness, and talent selection services to individuals, leaders, and organizations using its proprietary Metamorphosis Method™ and the licensed Positive Intelligence (PQ®) program.

Ownership category

akta.pro rank

Product category

Executive Coaching and Leadership Development Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

High-Potential & Succession Coaching (EDABANAC)

akta.pro secondary industries

Behavior Change & Motivational Coaching (HSADAGAF), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Coaching, Feedback & Mentoring Skills (EDABAMAM), Sports Psychology & Mental Performance Coaching (HSADAEAH)

Keywords

• Executive leadership coaching
• Positive intelligence training
• Team development workshops
• Emotional intelligence consulting
• Organizational leadership services

Headquarters

HQ city

Cape Coral

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Executive Coaching Engagements: Structured coaching partnerships with tiered packages: Leadership Jumpstart (9 sessions/3 months), Total Results (18 sessions/6 months), and VIP Leader (36 sessions/12 months). Each includes personalized development plans, session recordings, and private client portal access.
2. Positive Intelligence (PQ) Program: 7-week group mental fitness bootcamp with weekly video sessions, daily app-guided practices, cohort community, and bonus private coaching sessions. Includes corporate/group discounts for 8+ participants.
3. Team Training and Workshops: Team training using Positive Intelligence®, group coaching for leadership teams and wider organizations, workshops, and speaking engagements (Lunch & Learns, Guest Speaker Series).
4. Assessments and Consulting: Assessments including 360-degree interviews, EQ-i 2.0, EQ 360, DiSC, Hogan assessments, and consulting engagements. Also includes 'Hire Right the First Time' talent recruitment and selection system.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Metamorphosis Coaching provides executive coaching, leadership development, and team coaching services for individual leaders and organizations through its proprietary Metamorphosis Method™. Programs integrate Positive Intelligence (PQ) mental fitness training with emotional intelligence practices, with formats including 1:1 coaching, group/team coaching, workshops, keynotes, and corporate engagements. The firm also offers assessments and a proprietary hiring system, with package pricing for individual clients and volume discounts for corporate groups.

Product overview

Metamorphosis Coaching offers a portfolio of coaching services built around its proprietary The Metamorphosis Method™ framework. The core methodology is applied through individual coaching packages (Leadership Jumpstart, Total Results Leadership, and VIP Leader packages ranging from 3-12 months), group coaching for teams and organizations, and the flagship Positive Intelligence (PQ®) Mental Fitness Program—a 7-week mental fitness bootcamp. Additional services include workshops, training, speaking engagements, and a Hire Right the First Time™ hiring and selection system. The company also offers specialized offerings such as PERMA-based coaching and assessments including EQ-i 2.0, EQ 360, DiSC, Hogan, and MBTI.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• PQ program reduces stress, reactivity, and emotional hijacks; improves focus, decision-making, and performance; strengthens relationships and communication
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Positive Intelligence (Shirzad Chamine)coreTechnology or IntegrationLicensed use of Positive Intelligence program and methodology created by Shirzad Chamine. Includes access to PQ app, video sessions, saboteur assessments, and certification for coaches. The PQ program is a foundational component of the company's service offerings.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Six Seconds: Global nonprofit focused on emotional intelligence assessments, certification, and coaching services. Comparable in EQ-based coaching and assessment offerings (EQ 2.0, EQ 360) used by Metamorphosis, with a similar science-based, certification-driven practitioner network.
• iPEC Coaching: ICF-accredited coach training and executive coaching organization offering certification programs and corporate coaching services. Comparable as a coaching-focused firm offering executive coaching, certification, and methodology-driven services to leaders and organizations.

Broad incumbents

• CoachHub: Global digital coaching platform providing AI-matched leadership and executive coaching for enterprise clients. Comparable in the leadership development and coaching services market, with a broader, tech-enabled offering versus Metamorphosis's boutique practitioner-led approach.
• BetterUp: Large venture-backed digital coaching platform offering 1:1 executive and leadership coaching with technology-enabled matching and analytics. Comparable as a scaled executive coaching provider but operates with a much broader enterprise platform model across many verticals.
• Korn Ferry: Global organizational consulting firm offering executive coaching, leadership development, and talent solutions. Comparable as a leadership coaching provider to enterprise clients across multiple sectors, but with much broader service portfolio including executive search and consulting.
• DDI (Development Dimensions International): Global leadership development consultancy providing leadership training, coaching, and assessment services to enterprises. Comparable as a provider of leadership coaching and assessments serving mid to executive-level leaders in healthcare, education, and corporate sectors, but at significantly larger scale.
• FranklinCovey: Global leadership development and consulting firm offering coaching, training, and content programs to enterprises. Comparable in leadership development services for mid-to-executive leaders across healthcare, education, and corporate sectors, but at much larger scale with proprietary curriculum.
• Center for Creative Leadership (CCL): Nonprofit leadership research and education institution offering executive coaching, leadership programs, and assessments globally. Comparable in the executive and leadership development space with similar emphasis on behavioral science and assessment-driven coaching.

Direct peers

• Positive Intelligence: Creator of the PQ Mental Fitness program that Metamorphosis Coaching licenses and resells. Directly comparable as a provider of the same 7-week mental fitness bootcamp methodology and PQ app access, serving overlapping individual and corporate clients seeking mental fitness coaching.
• Marshall Goldsmith Partners: Executive coaching firm and thought leadership brand built around a recognized coaching methodology. Comparable as a boutique executive coaching practice targeting senior leaders, with similar proprietary frameworks and brand-led marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Metamorphosis-Coaching/918851991489831
• LinkedInlinkedin.com/company/metamorphosis-coaching

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metamorphosis Coaching