Innovision Systems, Inc.
Innovision Systems designs and sells affordable 2D and 3D motion capture software, high-speed cameras, and data acquisition systems for biomechanics, sports science, VR/simulation, education, and industrial testing customers, served globally via direct sales and regional distributors.
- Company typePrivate
- Founded1990
- HeadquartersColumbiaville, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Innovision Systems, Inc. does
Innovision Systems, Inc. is a privately-held US corporation founded in 1990 that designs, sells, and supports affordable 2D and 3D motion capture software, high-speed cameras, and analog data acquisition systems. The company is headquartered in Double Springs, Alabama (with a historical footprint in Michigan and a closely-allied camera manufacturer, JF Technology, Inc., in Alpharetta, Georgia) and employs 11–50 people. Its technology stack is built on video-based marker tracking with proprietary software — MaxTRAQ 2D/Lite+/3D for 2D and entry-level 3D capture, MaxPRO for advanced 3D tracking of up to 32 cameras and 255 markers with 1/32,000 sub-pixel resolution, MaxREAL for low-latency (<3ms) real-time 3D/6DOF rigid-body tracking, MaxA for kinematic analysis, and MaxDAQ for synchronized force-plate and EMG acquisition. Hardware includes Max300 cameras (up to 10,000 fps), Max100 cameras, the Max1500 dual-sensor 3D camera bar, Sentech USB3 cameras, and standard webcams, sold individually or as bundled systems.
The business model rests on four revenue streams: (1) one-time perpetual software licenses with no annual subscription fees and free lifetime support/updates; (2) hardware sales of cameras, force plates (notably Bertec FP4060-05-PT at $3,500), markers, tripods, and wall mounts; (3) professional services including on-site/off-site testing, training, installation, and systems integration; and (4) accessories. Pricing is explicitly held flat — software prices reportedly unchanged since 2002 — which positions Innovision as a cost-efficient alternative to subscription-based competitors in the biomechanics, sports science, VR/simulation, education, and industrial testing markets. Distribution is hybrid: direct sales via phone, contact forms, and a 3dcart e-commerce store in North America, plus regional distributors covering Iberia (Target3D Iberia), Southeast Asia (Kenda Technologies), India (Ellcrafts, Volant Technologies, Eltek Systems), and Taiwan (Global Advanced Technology Corp).
The customer base is heterogeneous and spans Fortune 500 industrial accounts (Ford, General Motors, Daimler-Chrysler, Goodyear, Whirlpool), government and aerospace (Wright-Patterson Air Force Base, United States Postal Office, NIOSH), top-tier academic and medical institutions (University of Michigan, Michigan State, Harvard, Yale, Stanford, Boston University, University of Connecticut, Rush University Medical Center), and a long tail of individual researchers and SMB buyers acquired through the online storefront. GTM motion is direct-to-consumer with inside-sales-led conversion supported by free 15-day software trials, video tutorials, a peer-reviewed published-papers content marketing layer, and email newsletters (The News In Motion, 2023–2025).
Innovision Systems, Inc. firmographics
Firmographics- Name
- Innovision Systems, Inc.
- Legal name
- Innovision Systems, Inc.
- Website
- https://innovision-systems.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Innovision Systems designs and sells affordable 2D and 3D motion capture software, high-speed cameras, and data acquisition systems for biomechanics, sports science, VR/simulation, education, and industrial testing customers, served globally via direct sales and regional distributors.
- Ownership category
- akta.pro rank
Innovision Systems, Inc. industry classification
Industry- Product category
- Motion Capture Systems
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Software Publishers (5132), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Optical Instruments & Lenses (3827), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)
- akta.pro secondary industry
- AI Inference Hardware & Edge Accelerators (HDAAAAAC)
Keywords
Where Innovision Systems, Inc. is headquartered
LocationHeadquarters
- HQ city
- Columbiaville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Innovision Systems, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Software Licenses: One-time perpetual software licenses with no annual subscription fees. All software comes with free support and software upgrades.
- Hardware Sales: Sale of motion capture cameras (Max300, Max100, Max1500, Sentech) and complete systems bundled with software
- Accessories: Reflective markers in various sizes (6.4mm to 25mm), camera tripods, wall mounts, Bertec force plates
- Consulting Services: On-site or off-site testing services, training and installations, software development and systems integration
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial available for all software products |
| One time/ perpetual license | Pay-as-you-go | MaxTRAQ 2D and Lite+ perpetual licenses |
| One time/ perpetual license | Pay-as-you-go | MaxA Motion Analysis Software - $695 |
| Unit Pricing | Pay-as-you-go | MaxREAL with Max1520 3D Camera Bar - $2,245 |
| Unit Pricing | Pay-as-you-go | Reflective Markers (10-pack) - $38-$47 |
| Unit Pricing | Pay-as-you-go | Bertec Force Plate FP4060-05-PT - $3,500 |
| Other | Pay-as-you-go | 10% discount on 2D or 3D systems |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
Innovision Systems, Inc. product offering
Product offeringCore offering
Innovision Systems, Inc. develops, manufactures, and sells affordable 2D and 3D motion capture and analysis software (MaxTRAQ, MaxPRO, MaxREAL, MaxA), high-speed cameras (Max300, Max100, Max1500, Sentech), and complete bundled motion capture systems for biomechanics, sports, virtual reality, industrial, and educational applications. The company also provides consulting services, training, installations, and systems integration. All software comes with free support and upgrades with no annual subscription fees.
Product overview
Innovision Systems, Inc. offers an integrated portfolio of affordable motion capture and analysis products spanning software, hardware, and complete systems. The software suite includes MaxTRAQ 2D/Lite+ for 2D video-based tracking and analysis, MaxTRAQ 3D for multi-camera 3D reconstruction, MaxPRO for advanced high-end 3D tracking with up to 32 cameras and 255 markers, and MaxREAL for low-latency real-time 3D/6DOF tracking. Supporting software includes MaxA for motion analysis with graphing, MaxDAQ for analog data acquisition (force plates, EMG), MaxGAIT for gait analysis, MaxBIKE for bike fitting, MaxTRAQ S3D for single-camera 3D, and MaxTRAQ VJR for virtual joint recognition in rodents. MyBASIC2 provides free scripting for custom analysis. Hardware offerings include Max300 high-speed cameras (30-10,000 fps), Max100 standard cameras (up to 400 fps), Max1500 dual-sensor 3D bar cameras (up to 5,500 fps), Sentech USB3 cameras, and standard webcams. Complete systems bundle software with cameras. All software comes with free support and upgrades, no annual subscription fees.
Differentiator
Problem solved
Functional benefit
Products and services
- MaxTRAQ 2D and Lite+
Quantifiable outcome
- Sub-pixel resolution of 1/32,000 for highly accurate 3D data
- +3 more outcomes
Companies that use Innovision Systems, Inc.
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
Innovision Systems, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature6 records
Innovision Systems, Inc. partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- JF Technology, Inc.coreCamera manufacturer and North American distributor. Located at 340 Lake Manor Trace, Alpharetta, GA 30022. Works closely with Innovision Systems to develop and manufacture Max300, Max100, and Max1500 camera systems. Phone: 678-485-4781.
- Peavy Baseball SystemsminorAffiliate partner. 1165 Allgood Rd, Ste 9, Marietta, GA 30062. Phone: 404-954-2281.
- SRLIminorAffiliate partner. PO Box 681768, Franklin, TN 37068. Phone: 615-776-4995.
- Target3D Iberia, s.lcoreEuropean distributor covering Spain and Portugal. Edificio Europa, Avda Aragon 30 Planta 1 Desp 16, 46021 Valencia, Spain. Phone: +34 96 1347781. Email: [email protected]
- Kenda Technologies Pte LtdcoreSoutheast Asia distributor. Advance Technology Development Division, 67 Loyang Way, Singapore 508757. Phone: +65 6543-1183. Email: [email protected]
- EllcraftscoreIndia distributor. No 18 1st Main Road, Thirumal Nagar, Poonamallee, Chennai 600056. Phone: +91 9942046142. Email: [email protected]
- Global Advanced Technology Corp.coreTaiwan distributor. Floor 6-6, 108-6, Sec. 3, Taichung Gang Road, Taichung 40764, Taiwan R.O.C. Phone: +886 4 24632717. Email: [email protected]
- Volant TechnologiesminorIndia distributor. 6/27-B, Maharam Mohalla, Shahadara, Delhi 110 032. Phone: +91 9310253381. Email: [email protected]
- Eltek SystemsminorIndia distributor. 308, Goyal Trade Centre, Sona Talkies Complex, Shantivan, Borivali - (East), Mumbai 400066. Phone: +91 2249607457. Email: [email protected]
Scale indicators3 records
Recent moves4 records
Expansion highlights6 records
Innovision Systems, Inc. competitors and assessment
Company assessmentDirect peers
- OptiTrack: OptiTrack (NaturalPoint) sells 3D motion capture cameras and tracking software for biomechanics, animation, virtual production, and VR, competing head-on with Innovision's Max1500 and MaxPRO systems on price-performance.
- BTS Bioengineering: BTS provides 3D motion capture and gait analysis systems for clinical and research biomechanics labs — directly comparable to Innovision's MaxGAIT gait solution and broader biomechanics portfolio.
- Qualisys: Qualisys provides 3D motion capture cameras and software (QTM) for clinical gait, sports, and research labs — closely overlapping Innovision's biomechanics, sports, and life science segments.
- STT Systems: STT Systems offers 3D motion capture and bio-mechanical analysis solutions for sports, clinical, and research applications, addressing the same core customers and applications as Innovision.
- Motion Analysis Corporation: Motion Analysis offers marker-based 3D motion capture systems and biomechanics software used in clinical gait, sports, and research labs — competing directly with Innovision's MaxPRO/MaxTRAQ offerings for the same institutional customers.
- Vicon Motion Systems: Vicon (Oxford Metrics) is the most established premium motion capture vendor, selling high-end 3D camera systems and software for biomechanics, VFX, sports, and VR — directly competing with Innovision's MaxPRO/MaxTRAQ/MaxREAL stacks across the same customer types.
- Xsens (Movella): Movella's Xsens line offers inertial and optical motion capture for biomechanics, animation, and sports performance, addressing overlapping use cases (gait, sports, life sciences) where Innovision's force plate and EMG integrations also compete.
Emerging players
- Delsys: Delsys is a leading surface EMG systems maker for biomechanics and clinical research — listed as a MaxDAQ integration partner and an adjacent vendor competing for the same biomechanics lab budget as Innovision's combined motion capture + analog DAQ offerings.
- Noraxon: Noraxon specializes in EMG and biomechanics sensors/software that integrate with motion capture; it is both a partner (MaxDAQ integration) and adjacent competitor for biomechanics lab dollars overlapping with Innovision's packages.
Broad incumbents
- AMTI: AMTI is the dominant force plate manufacturer in biomechanics — Innovision is an integration partner selling AMTI plates alongside MaxDAQ, and AMTI competes as part of larger biomechanics lab budgets where motion capture vendors like Innovision also compete.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Innovision Systems, Inc. social profiles
Digital presenceInnovision Systems, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innovision Systems, Inc. leadership team
Management profileNumber of profiles
Innovision Systems, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innovision Systems, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innovision Systems, Inc.
What does Innovision Systems, Inc. do?
Innovision Systems, Inc. develops, manufactures, and sells affordable 2D and 3D motion capture and analysis software (MaxTRAQ, MaxPRO, MaxREAL, MaxA), high-speed cameras (Max300, Max100, Max1500, Sentech), and complete bundled motion capture systems for biomechanics, sports, virtual reality, industrial, and educational applications. The company also provides consulting services, training, installations, and systems integration. All software comes with free support and upgrades with no annual subscription fees.
Is Innovision Systems, Inc. a public or private company?
Innovision Systems, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Innovision Systems, Inc. founded?
Innovision Systems, Inc. was founded in 1990. It employs 11 to 50 people.
Where is Innovision Systems, Inc. based?
Innovision Systems, Inc. is headquartered in Columbiaville, United States, in the North America region.
How does Innovision Systems, Inc. make money?
Four revenue lines are on record. Software Licenses are the primary driver. The others are hardware Sales, accessories and consulting Services.
Who are Innovision Systems, Inc.'s main competitors?
Direct peers on record are OptiTrack, BTS Bioengineering, Qualisys, STT Systems, Motion Analysis Corporation, Vicon Motion Systems and Xsens (Movella). Emerging players are Delsys and Noraxon. AMTI is listed as a broad incumbent.
Does Innovision Systems, Inc. have an API?
No public API is recorded for Innovision Systems, Inc..
What industry is Innovision Systems, Inc. in?
Innovision Systems, Inc.'s product category is Motion Capture Systems. Its primary akta.pro industry code is HDAAAJAE, Real-Time Vision at the Edge (on-device CV/video), with a secondary code of HDAAAAAC, AI Inference Hardware & Edge Accelerators. Its NAICS code is 33451 and its SIC code is 3823.