What Qualisys does

Qualisys is a Sweden-based provider of precision motion capture and 3D positioning tracking systems, founded in 1989 in Göteborg by Ingemar Pettersson, who continues to serve as Founder and CEO. The company has built a 35+ year operating history in optical motion capture, with marker-based multi-camera configurations (e.g., 12-camera systems) that are used as reference standards in biomechanics research. Qualisys primarily serves research institutions, universities, engineering customers, and — increasingly — elite professional sports organizations.

The company's product portfolio spans two layers. The legacy core is marker-based optical motion capture hardware that delivers high-precision 3D movement data for biomechanics and engineering applications. In January 2026, Qualisys launched OnTraq, a markerless end-to-end athlete assessment system built on patent-pending automatic movement detection technology. OnTraq enables elite sports teams to conduct full-roster baseline testing — approximately 20 athletes in roughly 30 minutes — converting video input into structured biomechanical metrics such as jump heights and force measurements.

Qualisys monetizes through a hybrid model: one-time sales of motion capture hardware to research and engineering buyers, plus a tiered recurring subscription (Bronze/Silver/Gold) for OnTraq targeted at professional sports franchises, universities, and high-performance centers. The go-to-market is direct enterprise field sales with international reach, evidenced by interest from Premier League, Serie A, NFL, and MLS clubs, and a positioning role within the NBA's league-wide biomechanics program.

Name

Qualisys

Website

https://qualisys.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Qualisys is a Sweden-based, 35+ year-old provider of precision motion capture and 3D tracking systems, serving research, engineering, and elite professional sports customers with marker-based hardware and the recently launched OnTraq markerless athlete assessment subscription.

Ownership category

akta.pro rank

Product category

Motion Capture Systems

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)

SIC

Laboratory Analytical Instruments (3826), Photographic Equipment & Supplies (3861)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industry

Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM)

Keywords

• Motion capture systems
• 3D positioning tracking
• Biomechanics analysis
• Athlete assessment
• Markerless tracking

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. OnTraq Subscription Service: Three-tier subscription-based service (Bronze, Silver, Gold) providing markerless athlete assessment capabilities to elite sports organizations. Revenue generated through recurring subscription fees from professional teams, universities, and high-performance centers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Qualisys develops and sells precision optical motion capture systems and 3D positioning tracking technology for biomechanics research and elite sports performance. The portfolio includes marker-based multi-camera systems (e.g., 12-camera configurations) used as accuracy benchmarks in research, and the OnTraq markerless end-to-end athlete assessment system delivered as a tiered subscription service for professional sports organizations, universities, and high-performance centers.

Product overview

Qualisys is a global leader in motion capture technology offering a portfolio of products including marker-based optical motion capture systems and the recently launched OnTraq markerless athlete assessment system. The core marker-based systems provide precise 3D movement capture for research and sports applications, while OnTraq represents the company's expansion into markerless technology for scalable elite sports assessment, delivered as a subscription-based service with tiered pricing.

Differentiator

Problem solved

Functional benefit

Brands

• OnTraq: Markerless end-to-end analysis system for elite sports organizations enabling athlete baseline testing at scale, with automatic movement detection technology. Available as a three-tier subscription service (Bronze, Silver, Gold).
• 12-camera marker-based motion capture system

Quantifiable outcome

• Assess full roster of 20 athletes in approximately 30 minutes
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• Premier League ClubscoreStrategic or Co-development PartnerPremier League football clubs have expressed interest in OnTraq following its official launch. These partnerships represent key target customers for elite athlete assessment services, with beta deployment validation supporting the commercial relationship.
• Serie A ClubscoreStrategic or Co-development PartnerSerie A football clubs have expressed interest in OnTraq following its official launch. These partnerships represent key target customers in European elite football for athlete assessment services.
• NFL TeamscoreStrategic or Co-development PartnerNFL teams have expressed interest in OnTraq following its official launch. These partnerships represent key target customers in American football for athlete assessment services.
• MLS TeamscoreStrategic or Co-development PartnerMLS teams have expressed interest in OnTraq following its official launch. These partnerships represent key target customers in Major League Soccer for athlete assessment services.
• UniversitiescoreStrategic or Co-development PartnerUniversity athletic programs and sports science departments participated in the six-month beta deployment of OnTraq, validating the technology before commercial launch.
• High-Performance CenterscoreStrategic or Co-development PartnerSports performance and training centers participated in the six-month beta deployment of OnTraq, validating the technology before commercial launch.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vicon Motion Systems: Vicon is a long-standing direct competitor to Qualisys in optical/marker-based motion capture for biomechanics research and sports applications, offering similar multi-camera systems to universities and elite sports organizations.
• OptiTrack: OptiTrack (a NaturalPoint brand) provides high-precision optical motion capture cameras and systems used in sports biomechanics, animation, and research, competing head-to-head with Qualisys's marker-based hardware.
• Xsens (Movella): Xsens provides inertial and markerless motion capture solutions used in sports performance analysis, biomechanics research, and clinical assessment, overlapping with Qualisys's OnTraq and broader sports analytics offerings.
• Noraxon USA: Noraxon offers surface EMG, biomechanics, and athlete assessment systems used in sports science research and clinical applications, competing with Qualisys for university and high-performance center customers.
• BTS Bioengineering: BTS Bioengineering provides motion capture and gait analysis systems for clinical and sports applications, sharing Qualisys's customer base in hospitals, research labs, and elite sports performance centers.
• Simi Reality Motion Systems: Simi offers markerless and marker-based video-based motion analysis systems for sports, clinical, and research applications, directly overlapping with Qualisys's OnTraq screening and biomechanics offerings.

Emerging players

• KinaTrax: KinaTrax provides markerless 3D motion capture technology specifically designed for professional baseball biomechanics, representing an emerging point solution that intersects with Qualisys's markerless athlete assessment value proposition.
• STATSports: STATSports provides GPS-based athlete monitoring and performance analytics to elite soccer, NFL, and other professional teams; an adjacent competitor that could bundle biomechanics features and challenge Qualisys at elite sports organizations.

Broad incumbents

• Catapult Sports: Catapult is a publicly listed sports technology incumbent offering GPS-based athlete monitoring and performance analytics to professional teams globally; an adjacent player that could expand into biomechanics and compete with Qualisys.
• Hawk-Eye Innovations (Sony): Hawk-Eye, owned by Sony, provides optical tracking and video-based officiating technology across major professional sports leagues globally; an adjacent incumbent whose optical tracking expertise positions it as a potential competitor in elite athlete biomechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qualisys