The Power House

What The Power House does

The Power House is a privately held, family-owned fitness company operating two CrossFit and functional fitness gyms in the Minneapolis-St. Paul metro — Highland Park (St. Paul) and St. Louis Park, Minnesota. Founded in 2013 by Max and Jill Lipset, the company delivers CrossFit, HYROX, Olympic lifting, strength, and specialty group classes (yoga, Pilates, cardio, power HIIT, women's-only 50+ programming) supplemented by one-on-one private training, four tiers of nutrition coaching led by a Registered Dietitian, youth training, and on-site team training for sports organizations. The core technology is the CrossFit methodology itself — high-intensity functional fitness combining cardio, strength, Olympic lifting, and conditioning — supported by standard third-party platforms (Mindbody for booking and billing, Beyond the Whiteboard and Fit Grid for workout tracking, MyFitnessPal for nutrition logging, and a proprietary mobile app).

The business model is a hybrid of recurring subscription and unit-priced coaching services. Members subscribe to one of three tiered memberships — Athlete ($160), Fitness ($180), or Unlimited ($200) — billed every four weeks with full reciprocity across both locations and all class types. Private training is sold in session packages starting at $255 for three sessions, and nutrition coaching runs from $99 per month (Macro Manager) to $600 for a three-month Foundations program. Customer acquisition relies on a community-led, direct-to-consumer go-to-market: a low-friction $20-for-2-classes intro offer, a $50 referral bonus for both members, organic Instagram presence, and enrollment in employer-sponsored insurance reimbursement networks (Healthy Contributions, One Pass/Renew Active, Active & Fit Direct). The company serves general adult fitness consumers as its primary segment, with secondary segments in youth athletes, women 50+, sports teams, and nutrition coaching clients.

Name

The Power House

Legal name

The Power House

Website

https://tphmn.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

The Power House is a family-owned CrossFit and functional fitness operator running two Twin Cities gyms (Highland Park and St. Louis Park), offering group classes, private training, nutrition coaching, and youth/team programs to adult fitness consumers, youth athletes, women 50+, and local sports organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Group Memberships: Recurring membership revenue billed every 4 weeks across three tiers: Athlete (up to 10 classes, $160), Fitness (up to 15 classes, $180), and Unlimited ($200). All memberships include reciprocity to both locations and all specialty classes.
2. Private Training Sessions: One-on-one personalized coaching sold in packages. Intro package of 3 sessions offered at $255 or $240. Sessions include functional movement screening, customized programming, and accountability coaching.
3. Nutrition Coaching Programs: Four structured nutrition programs: Macro Manager ($99/month), Foundations ($600 for 3-month commitment), Accelerated (3-month commitment, weekly check-ins), and Maintenance ($297 for 3-month commitment). Programs include coaching via phone, email, or in-person with body composition tracking.
4. Youth & Team Training: Team training programs and youth summer camps (soccer-specific, hockey, Girl Power, Sport + Movement) provide group revenue from sports organizations and families.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Power House operates two physical CrossFit gyms in the Twin Cities (Highland Park and St. Louis Park) delivering group classes in CrossFit, HYROX, Olympic Lifting, and Strength, plus specialty classes and personal training. It also sells structured nutrition coaching programs and youth/team training services. Memberships are sold on 4-week recurring cycles with full reciprocity between locations.

Product overview

The Power House offers a unified fitness platform combining group classes and personal training services across two locations in the Twin Cities (Highland Park and St. Louis Park). The core offering consists of CrossFit, HYROX, Olympic Lifting, Strength, and specialty classes (Yoga, Power House Core, Power House Babes, Power Hour, Barbell Buddies, Cardio Club, Power HIIT, Pilates). This is supplemented by Private Training for personalized one-on-one coaching and Nutrition Coaching with four program tiers (Macro Manager, Foundations, Accelerated, Maintenance). Youth Training and Team Training extend the offering to specific demographics. All memberships include reciprocity to both locations and all group classes, with specialty add-on services for nutrition coaching and private training.

Differentiator

Problem solved

Functional benefit

Products and services

• CrossFit Group Classes

Quantifiable outcome

• Member Bruce Jacobs won GOLD at the 70+ Qualifier for CrossFit Legends Masters Championship (December 2025, Tempe, Arizona)
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Healthy ContributionsminorGTM or Marketing PartnerInsurance reimbursement network through which eligible members can receive reimbursement for their gym memberships. The Power House is enrolled in the program, allowing members to submit membership costs for potential reimbursement through their health insurance plans.
• One Pass / Renew Active / Active & Fit DirectminorGTM or Marketing PartnerEmployer-sponsored fitness benefit networks. Members whose employers participate in these programs may qualify for free or significantly reduced gym memberships at The Power House, expanding the gym's accessible customer base.
• Mindbody (Booking Platform)coreTechnology or IntegrationThe gym uses Mindbody's booking and studio management platform for class scheduling, membership billing, and client management. Members log in through Mindbody to book classes and manage their accounts.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Equinox: Premium national fitness club with tiered group-class, personal-training, and wellness programming at $200+/month — overlaps TPH on the high-end Twin Cities consumer, premium positioning, and bundled PT/group-class membership model.
• Orangetheory Fitness: Large national boutique-fitness chain selling tiered heart-rate-based group training memberships at premium monthly price points ($99–$159+) with corporate/insurance partnerships — overlaps TPH's premium subscription positioning, group-class delivery model, and insurance-reimbursement distribution channels.
• Life Time Fitness: Headquartered in the same Twin Cities market (Chanhassen, MN), Life Time operates large multi-service fitness clubs offering group classes, personal training, and nutrition — a regional incumbent competing for the same middle-to-upper-income Twin Cities demographic TPH serves, with vastly greater scale and capital.
• Planet Fitness: Mass-market low-cost gym chain (~$10–$25/month) with thousands of locations — competes indirectly for the lower end of TPH's potential customer base, particularly in economic downturns when consumers trade down from boutique to budget fitness.

Direct peers

• F45 Training: Global boutique functional-fitness franchise offering 45-minute group HIIT and strength sessions with a coach-led, community-positioned model — directly comparable to The Power House's CrossFit/HYROX group class format, multi-tier subscription pricing, and marketing emphasis on results in a defined window.
• 9Round Fitness: Boutique functional-fitness franchise selling monthly memberships for 30-minute kickboxing/HIIT coach-led sessions at $80–$120+ per month — directly comparable to TPH on subscription pricing, 30-minute boutique class format, and franchise/local-owner operating model.
• SoulCycle: Premium boutique group-fitness brand selling class-pack and subscription memberships with a strong community/lifestyle positioning — overlaps TPH's premium membership pricing, community-led GTM, and single-discipline-per-class format.
• Barry's Bootcamp: Premium boutique fitness brand combining strength and cardio intervals in coach-led group classes at $30+/class or steep monthly memberships — comparable to TPH on boutique positioning, premium pricing, and strength-plus-conditioning programming mix.
• Title Boxing Club: Boutique boxing-and-strength franchise with monthly subscriptions and packaged personal-training add-ons — comparable to TPH on premium membership tiering, add-on PT revenue stream, and community-led boutique positioning.

Others

• CrossFit, Inc.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/thepowerhousemn
• Facebookfacebook.com/thepowerhousemn
• LinkedInlinkedin.com/company/the-power-house-at-highland

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Power House