What Finance Connect does

Finance Connect is a privately held mortgage brokerage operating in Sutherland Shire, NSW, Australia, under the legal entity Platt Developments Pty Limited (ACN 073 731 192) and authorised under Australian Credit Licence 387856 held by QED Credit Services Pty Ltd. The firm matches individual and SMB borrowers with over 90 lenders through the Loan Market aggregator network, offering home loans (first home, refinancing, investment, pre-approval, self-employed), personal loans, commercial loans, asset finance, car loans, business loans, construction loans, and SMSF loans. Revenue is generated through upfront and trailing commissions paid by lenders upon loan settlement, the standard Australian mortgage broker compensation model, with no direct fees charged to customers.

The firm operates with a 6-person team led by Director and Principal Finance Broker Jason Platt, and delivers its service through a direct-to-consumer motion combining face-to-face and phone consultations, an online application portal (ApplyNow), scheduling via Calendly, and a library of online calculators and blog content. Marketing is predominantly local: in-person community activations (such as Coffee Activation events at Caf 2232), customer referrals, and content marketing aimed at the Sutherland Shire catchment. The technology stack is largely aggregator-supplied rather than proprietary, with no disclosed AI, API, or SDK capabilities, and the firm holds no patents, trademarks, or public awards. Multi-product breadth, ongoing post-settlement review services, and a non-bank-affiliated positioning are its primary differentiators versus direct lenders.

Name

Finance Connect

Legal name

Platt Developments Pty Limited

Website

https://financeconnect.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Finance Connect is a privately held Australian mortgage brokerage in Sutherland Shire, NSW, that matches individual and SMB borrowers with over 90 lenders via the Loan Market aggregator network, earning lender commissions on settled loans.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage Services

NAICS

Mortgage and Nonmortgage Loan Brokers (52231), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)

akta.pro secondary industries

Mortgage & Loan Introducers (Residential & Commercial) (FSAEAMAA), Personal Loan & Unsecured Credit Intermediation (FSAEAEAM), Equipment & Asset Finance Brokerage (FSAEAEAJ)

Keywords

• Mortgage brokerage services
• Home loan brokering
• Loan refinancing
• Investment property loans
• Asset finance brokerage

Headquarters

HQ city

Gymea

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mortgage Brokerage Commissions: Finance Connect earns commission from lenders when customers settle loans. This is the standard revenue model for Australian mortgage brokers, where upfront and trailing commissions are paid by the lender.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Finance Connect is an Australian mortgage brokerage that intermediates between borrowers and a panel of over 90 lenders via the Loan Market aggregator network. It arranges home loans, refinancing, investment loans, personal loans, commercial loans, asset finance, car loans, business loans, construction loans, and SMSF loans, supported by online application and comparison tools. Customers are not charged directly; brokers earn upfront and trailing commissions from lenders upon loan settlement.

Product overview

Finance Connect is a mortgage brokerage operating as a unified service platform that connects borrowers with over 90 lenders. The core offering centers on home loan products (first home loans, refinancing, investment loans, pre-approval, and self-employed mortgages), supplemented by other loan categories including personal loans, commercial loans, asset finance, car loans, business loans, construction loans, and SMSF loans. The service is complemented by calculators and tools for rate comparison and financial planning. Finance Connect acts as an intermediary, matching borrowers with appropriate lenders rather than offering proprietary financial products.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Loans Brokerage service arranging residential home loans including first home loans, next home loans, refinancing, investment loans, pre-approval, and self-employed mortgage options across a panel of 90+ lenders for individual borrowers.
• Personal Loans Brokerage service arranging personal loans for individual borrowers seeking financing for various personal needs.
• Commercial Loans Brokerage service arranging commercial loan products for business purposes including commercial property and business financing.
• Asset Finance Brokerage service arranging asset financing solutions for acquiring equipment and business assets.
• Car Loans Brokerage service arranging vehicle financing for purchasing cars and other motor vehicles.
• Business Loans Brokerage service arranging business financing products for working capital and expansion needs.
• Construction Loans Brokerage service arranging specialised loans for construction and building projects.
• SMSF Loans Brokerage service arranging Self-Managed Super Fund loans for property investment through superannuation.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Loan Market Pty LtdcoreGTM or Marketing PartnerAggregator and network partner providing access to lender panel, compliance framework, and branded content/templates. Finance Connect operates as part of the Loan Market network.
• QED Credit Services Pty LtdcoreOthersAustralian Credit Licence holder (ACL 387856) under which Platt Developments Pty Limited trades as Finance Connect. Provides regulatory authorisation and compliance oversight.
• ApplyNowcoreTechnology or IntegrationOnline loan application platform integrated into Finance Connect's website, allowing customers to submit applications digitally through ApplyNow portal.
• 90+ Lenders PanelcoreOthersAccess to over 90 banks and lenders through Loan Market aggregator network, enabling comprehensive loan comparison and product matching for customers.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Mortgage Choice (MyState Bank): Established Australian mortgage broker franchise network now owned by MyState Bank. Closely comparable — broker-led home loan and refinancing origination using a multi-lender panel across Australia.
• Loan Market Group: Loan Market is the aggregator that Finance Connect operates under; it is also a competing retail broker brand in its own right. Highly comparable product set (home loans, investment loans, refinancing) and identical aggregator-supplied lender panel.
• Aussie Home Loans: Australia's largest non-bank-affiliated mortgage broker with a national franchise network of ~1,000 brokers. Directly comparable business model, multi-lender panel, and product breadth including home, investment, personal, and commercial loans.

Direct peers

• Yellow Brick Road: Australian mortgage and wealth advisory broker with a branch network. Competes with Finance Connect on home loans, investment loans, and SMSF lending — a particularly relevant overlap given Finance Connect's SMSF loan offering.
• Mortgage Ezy: Australian mortgage broker focused on first home buyers, refinancing, and investors across NSW. Operates on the same broker-as-intermediary model with a multi-lender panel, in overlapping geographic markets.
• AFG (Australian Finance Group): Australian mortgage aggregator and broker network. Comparable in that it sits between retail brokers and lenders; useful benchmark for aggregator economics and broker distribution economics that drive Finance Connect's revenue model.
• Home Loan Experts: Online-led Australian mortgage broker. Closely comparable multi-lender panel model, with greater emphasis on the digital/self-serve funnel that Finance Connect is also building via ApplyNow.
• Smartline Personal Mortgage Advisors: Australian mortgage broker franchise owned by KiwiBank. Effectively a direct competitor to Finance Connect — community-based brokers offering the same lender panel model, home loan + investment/refinance focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/finance-connect

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finance Connect