Primus Soft
Primus Soft is a French ERP software vendor that delivers Primus Wine, a Microsoft Dynamics 365 Business Central-based solution specialized for the wine, alcohol, and spirits industry, serving négociants, domaines, and châteaux primarily in France.
- Company typePrivate
- Founded2003
- HeadquartersMérignac, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Primus Soft does
Primus Soft is a French ERP software vendor and systems integrator that has been exclusively dedicated to the wine, alcohol, and spirits industry for over 20 years. Its core product, Primus Wine, is an industry-specific adaptation of Microsoft Dynamics 365 Business Central that adds production planning, real-time inventory and supply-chain dashboards, centralized information management, hands-free work instructions for safety and quality, and a scalable module architecture tailored to the operating realities of vineyards, négociants, and châteaux. The company implements, configures, migrates data, and trains end-users on the solution, and also sells recurring maintenance, support, and Qualiopi-certified training services — a mix of upfront professional services engagement and ongoing subscription support.
The business operates a direct enterprise field-sales motion, primarily in France, with reach into Portugal and Mauritius through its parent group, Dimood Group, a French conglomerate that reports €33M in revenue, 340+ employees, 800+ clients, and 8 agencies across three countries. Primus Soft holds a Microsoft Solutions Partner certification and a Qualiopi training certification valid 2025–2028, and has built an integration ecosystem with Ertus Group (cuverie management), CFD (warehouse management), and Bricklead (Business Central Online extensions). Its go-to-market is supported by a LinkedIn presence, a YouTube channel with client testimonials, and an active client community that includes annual in-person events and recurring remote meetings focused on wine and spirits industry challenges. As a wholly-owned subsidiary within the Dimood Group, Primus Soft's reported financials are not separately disclosed; its addressable market is the niche but high-value ERP segment of French and select European wine and spirits producers, where specialized functional depth and Microsoft-stack alignment constitute the primary basis of competition.
Primus Soft firmographics
Firmographics- Name
- Primus Soft
- Legal name
- Primus Soft
- Website
- https://primus-soft.fr
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Primus Soft is a French ERP software vendor that delivers Primus Wine, a Microsoft Dynamics 365 Business Central-based solution specialized for the wine, alcohol, and spirits industry, serving négociants, domaines, and châteaux primarily in France.
- Ownership category
- akta.pro rank
Primus Soft industry classification
Industry- Product category
- Wine Industry ERP Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
- akta.pro secondary industry
- ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)
Keywords
Where Primus Soft is headquartered
LocationHeadquarters
- HQ city
- Mérignac
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Primus Soft business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- ERP Software Licensing and Implementation: Implementation of Microsoft Business Central-based Primus Wine ERP, including installation, personalization, configuration, and data migration services.
- Training Services: Complete training offering adapted to each phase of the project - during deployment and for daily use. Covers all levels from tool basics to advanced business functions. Company is Qualiopi certified for training quality.
- Maintenance and Support: Ongoing technical support, corrective and evolutionary maintenance, and updates for the deployed ERP solution.
- Consulting and Change Management: Pre-sale analysis and advice, pre-studies, project kickoff, piloting, and change management accompaniment services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Primus Soft product offering
Product offeringCore offering
Primus Soft develops, integrates, and supports Primus Wine, a specialized ERP application built on Microsoft Dynamics 365 Business Central and tailored for the wine, alcohol, and spirits industry. The company delivers end-to-end services spanning pre-sale analysis, installation, configuration, data migration, training, change management, corrective and evolutionary maintenance, and ongoing customer support to wine merchants, domaines, and châteaux.
Product overview
Primus Soft offers a single unified ERP product called Primus Wine, built on Microsoft Dynamics 365 Business Central and specifically adapted for the wines, alcools, and spirits industry. The solution includes production planning and distribution automation, inventory and supply chain management, information centralization, and hands-free work instructions for safety and quality. Training services complement the core product, providing deployment and ongoing usage support through Qualiopi-certified programs.
Differentiator
Problem solved
Functional benefit
Brands
- Primus Wine: ERP software application based on Microsoft Dynamics 365 Business Central, specifically designed for wine, alcohol, and spirits sector businesses. Includes production planning, inventory management, distribution, and industry-specific features.
Products and services
- Primus Wine ERP software specifically designed for the wines, alcohols, and spirits industry, built on Microsoft Dynamics 365 Business Central. It provides production planning, distribution, inventory management, supply chain optimization, real-time stock tracking, centralized information, and hands-free work instructions for safety and quality, tailored to wine and spirit sector requirements.
- Primus Wine Training Services Comprehensive training offerings covering all project phases, from tool basics to advanced business functions, including deployment training and daily usage training, delivered by Qualiopi-certified instructors. Includes interfaces, training, and change management accompaniment as part of the Primus Wine deployment service.
- Primus Wine Implementation and Consulting Services End-to-end implementation and consulting services for the Primus Wine ERP, including pre-sale analysis and advice, pre-studies, project kickoff, piloting, installation and activation of Primus Wine, data migration, configuration, change management accompaniment, and continuous improvement.
- Primus Wine Maintenance and Support Ongoing technical support, corrective and evolutionary maintenance, updates, and customer assistance for the deployed Primus Wine ERP solution.
Quantifiable outcome
- Highly scalable solution allowing modular implementation as businesses grow
Companies that use Primus Soft
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Primus Soft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Primus Soft partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Microsoft (Business Central)coreMicrosoft Solutions Partner relationship. Primus Soft adapts Microsoft Dynamics 365 Business Central specifically for the wine and spirits sector with their Primus Wine application. The solution integrates natively with Microsoft M365 including Outlook, Teams, Excel, Word, and Copilot M365.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Primus Soft competitors and assessment
Company assessmentBroad incumbents
- IFS: Enterprise ERP vendor with strong food and beverage and process manufacturing capabilities; targets larger drinks producers who may view Primus Soft as too small.
- Odoo: Open-source ERP platform with growing food and beverage vertical coverage; often adopted by wine producers as a lower-cost alternative to specialized solutions like Primus Wine.
- Sage: Global ERP and accounting incumbent with dedicated wine and beverage industry solutions through partners; competes with Primus Soft for mid-market wine customers seeking broader ERP footprints.
- SAP Business One: Enterprise ERP incumbent with food and beverage industry templates; competes for larger wine and spirits producers seeking global ERP scale over vertical specialization.
Direct peers
- Tecab: French wine industry software specialist offering ERP, traceability, and production solutions for wine cooperatives and estates; directly competes for the same French wine vertical customers.
- Vinea (Wine Software): European vendor offering ERP and traceability solutions tailored for the wine industry, competing for the same négociant and domaine customer base as Primus Soft.
- Vif Software: French ERP software vendor specialized in the wine industry, providing production, stock, and traceability solutions to négoces, caves, and wine estates — a directly comparable vertical peer to Primus Soft.
- Agri-Logic: French agricultural and wine industry software provider offering ERP and traceability solutions for vineyards and wine cooperatives, overlapping with Primus Soft's wine merchant and estate segments.
Emerging players
- Evergreen Systems (Wine module): Wine-specific business management software for small and mid-sized wineries, primarily in English-speaking markets, serving as an emerging alternative to European vertical ERPs.
Others
- Microsoft Dynamics 365 Partners (general): Other Microsoft Business Central resellers that compete for the same Microsoft-led deals in wine and spirits; could encroach on Primus Soft's vertical specialization through adjacent configurations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Primus Soft social profiles
Digital presencePrimus Soft compliance and trust
Trust signalCompliance2 records
Primus Soft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Primus Soft leadership team
Management profileNumber of profiles
Primus Soft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Primus Soft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Primus Soft
What does Primus Soft do?
Primus Soft develops, integrates, and supports Primus Wine, a specialized ERP application built on Microsoft Dynamics 365 Business Central and tailored for the wine, alcohol, and spirits industry. The company delivers end-to-end services spanning pre-sale analysis, installation, configuration, data migration, training, change management, corrective and evolutionary maintenance, and ongoing customer support to wine merchants, domaines, and châteaux.
Is Primus Soft a public or private company?
Primus Soft is a private company. It is classified as corporate owned and is currently operating.
When was Primus Soft founded?
Primus Soft was founded in 2003. It employs 11 to 50 people.
Where is Primus Soft based?
Primus Soft is headquartered in Mérignac, France, in the Europe region.
How does Primus Soft make money?
Four revenue lines are on record. ERP Software Licensing and Implementation is the primary driver. The others are training Services, maintenance and Support and consulting and Change Management.
Who are Primus Soft's main competitors?
Broad incumbents on record are IFS, Odoo, Sage and SAP Business One. Direct peers are Tecab, Vinea (Wine Software), Vif Software and Agri-Logic. Evergreen Systems (Wine module) is listed as an emerging player. Microsoft Dynamics 365 Partners (general) is listed as an others.
Does Primus Soft have an API?
No public API is recorded for Primus Soft.
What industry is Primus Soft in?
Primus Soft's product category is Wine Industry ERP Software. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects), with a secondary code of HDAEAEAO, ERP Extensions & Add-ons (CPQ, Billing, Revenue Management). Its NAICS code is 5132 and its SIC code is 7372.