Vinea Software
- Company typePrivate
- Founded2010
- HeadquartersWellington, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Vinea Software firmographics
Firmographics- Name
- Vinea Software
- Legal name
- Information Power Limited
- Website
- https://vinea.co.nz
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Vinea Software industry classification
Industry- Product category
- Vineyard Management Software
- NAICS
- Grape Vineyards (111332)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ)
- akta.pro secondary industry
- Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB)
Keywords
Where Vinea Software is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Vinea Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Fees: Annual or monthly subscription fees based on subscription type and user permissions. Pricing varies by region and includes subscription fees, invoicing, payment, auto-renewal and cancellation terms as defined in License Agreement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual or Monthly Subscription Plans |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Vinea Software product offering
Product offeringCore offering
Vinea Software provides an integrated cloud-based vineyard management platform consisting of web and mobile applications that digitize vineyard operations for grape growers, wine companies and contract labour providers. The platform captures crop, labour, sensor and block data to build a digital twin of each vineyard, supporting precision viticulture decisions, payroll processing, and regulatory compliance. It is deployed on Microsoft Azure with online/offline mobile field data capture.
Product overview
Vinea is an integrated vineyard management software platform consisting of a core web application, mobile apps (Vinea Mobile and Vinea Personal), and specialized modules including the Payroll Module and Vinea Sampling. The platform serves three primary segments: grape growers use crop sampling and precision viticulture tools; wine companies access centralized vineyard data dashboards and sensor integrations; and labour managers utilize mobile apps for field activity recording and integrated payroll processing. Together, these products enable paper-free field operations, real-time data capture, and comprehensive vineyard digitization from block-level to vine-level.
Differentiator
Problem solved
Functional benefit
Brands
- Vinea Mobile: Mobile app for vineyard data collection and labour tracking
- Vinea Personal
- VineaNova
Products and services
- Vinea Integrated cloud-based vineyard management software platform providing web and mobile applications for digitizing vineyard operations, capturing crop data, managing labour, and optimizing yield and quality across wine companies, grape growers, and labour managers. The platform builds a digital twin of the vineyard connecting maps, block data, crop measures, sensor data and analytics into one dashboard.
- Vinea Mobile
Quantifiable outcome
- Eliminated paperwork and data re-entry through real-time field data capture
- +2 more outcomes
Companies that use Vinea Software
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Vinea Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Vinea Software partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Vinea Software competitors and assessment
Company assessmentDirect peers
- AgCode: AgCode offers vineyard management software for growers, wineries, and labour contractors covering work orders, payroll, crop records, and traceability - functionally very close to Vinea's three-segment product surface.
- VinSense: VinSense delivers precision viticulture analytics from sensor and soil data, overlapping directly with Vinea's Digital Twin dashboard and crop sampling modules.
- Tule Technologies: Tule Technologies provides a direct-comparable vineyard-specific decision-support platform with crop water demand, canopy sensing, and field-level analytics for wine grape growers, mirroring Vinea's precision viticulture positioning.
Broad incumbents
- Trimble Agriculture: Trimble Ag provides precision agriculture hardware and software including Connected Farm and Irrigate-IQ; it competes as a broader incumbent in the same precision viticulture RFPs as Vinea.
- Conservis: Conservis provides enterprise farm management software covering planning, financials, and field records; it competes more horizontally but addresses the same multi-block operational visibility Vinea sells into vineyards.
- Granular (Corteva): Granular, owned by Corteva, is a broad farm management SaaS used by large growers; its operations and agronomy modules compete against Vinea in mixed-crop operations that include vineyard blocks.
- John Deere Operations Center: John Deere Operations Center is a large incumbents' farm operations platform with machine and agronomy data, increasingly extending into specialty crops including wine grapes.
Emerging players
- SureHarvest: SureHarvest provides sustainability and on-farm data management software for specialty crop growers, including vineyard operations, comparable to Vinea's compliance and records functionality.
- CropX: CropX offers a soil and irrigation analytics platform with sensor hardware for agriculture; its vineyard deployments overlap with Vinea's sensor integration and yield optimization narratives.
- FruitSpec: FruitSpec delivers yield estimation and crop forecasting via sensors and analytics for orchards and vineyards, overlapping with Vinea's Vinea Sampling and crop forecasting modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vinea Software social profiles
Digital presenceVinea Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vinea Software leadership team
Management profileNumber of profiles
Profiles1 record
Vinea Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vinea Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vinea Software
What does Vinea Software do?
Vinea Software provides an integrated cloud-based vineyard management platform consisting of web and mobile applications that digitize vineyard operations for grape growers, wine companies and contract labour providers. The platform captures crop, labour, sensor and block data to build a digital twin of each vineyard, supporting precision viticulture decisions, payroll processing, and regulatory compliance. It is deployed on Microsoft Azure with online/offline mobile field data capture.
Is Vinea Software a public or private company?
Vinea Software is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vinea Software founded?
Vinea Software was founded in 2010. It employs 1 to 10 people.
Where is Vinea Software based?
Vinea Software is headquartered in Wellington, New Zealand, in the Oceania region.
How does Vinea Software make money?
One revenue line is on record: subscription Fees.
Who are Vinea Software's main competitors?
Direct peers on record are AgCode, VinSense and Tule Technologies. Broad incumbents are Trimble Agriculture, Conservis, Granular (Corteva) and John Deere Operations Center. Emerging players are SureHarvest, CropX and FruitSpec.
Does Vinea Software have an API?
No public API is recorded for Vinea Software.
What industry is Vinea Software in?
Vinea Software's product category is Vineyard Management Software. Its primary akta.pro industry code is AFAGAJAJ, Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets), with a secondary code of AFAGAJAB, Grape Growing & Canopy Management (In-Season Vineyard Operations). Its NAICS code is 111332 and its SIC code is 7370.