Crafted Action

What Crafted Action does

Crafted Action is a Philadelphia-based boutique innovation consultancy founded in 2014 by architect Brad Baer. The firm helps cultural institutions, nonprofits, performing arts centers, hospitals, and Fortune 100 companies design and deliver integrated physical-digital visitor experiences. Its core offering is Experiential Master Planning® (EMP®), a registered trademark and proprietary four-phase methodology (Understand, Synthesize, Create, Roadmap) that aligns architecture, storytelling, technology, media, fundraising, operations, and design around a unified vision before critical decisions are made. Supporting technical capabilities include TouchDesigner and After Effects previsualization for risk-reducing 3D simulation, AI style-transfer for projection mapping, and digital storytelling pillar systems powered by Plainly and ISAAC CMS for real-time content updates.

The company's revenue model is project-based professional services, billed through multi-year contracts on a custom-quoted basis beginning with a free Calendly consultation. Notable engagements include Franklin's Spark at The Franklin Institute (a 5,000+ sq ft projection-mapped experience), the Highmark Mann Center campus transformation (4,900 sq ft LED storytelling wall, 12 interactive experiences, 42,000 sq ft reimagined entrance), the SimpleTire HQ experience center, and the Boys & Girls Clubs Great Futures Gallery. Crafted Action delivers these projects alongside an ecosystem of architectural, AV integration, fabrication, and CMS partners.

Commercially, the firm reports having helped clients secure more than $50 million in funding and serving nine Fortune 100 companies. It is a Certified Small Business operating with 1–10 employees and no disclosed institutional funding, consistent with a bootstrapped, founder-led operation. Its competitive position rests on the trademarked EMP® methodology, the talent pedigree of a small team that includes former Pixar, National Geographic, and Ph.D.-level technologists, and a project portfolio concentrated in marquee cultural and enterprise installations.

Name

Crafted Action

Legal name

Crafted Action, LLC

Website

https://craftedaction.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Crafted Action is a Philadelphia-based boutique innovation consultancy that helps cultural institutions, nonprofits, performing arts centers, and Fortune 100 companies design integrated physical-digital visitor experiences through its trademarked Experiential Master Planning® methodology.

Ownership category

akta.pro rank

Product category

Experiential Design Consulting

NAICS

Graphic Design Services (541430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Experiential design consulting
• Visitor experience planning
• Museum exhibit design
• Projection mapping experiences
• Experiential master planning

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Experiential Master Planning® Consulting: Crafted Action provides consulting services for experiential master planning, serving as the lead experience designer on major projects. Engagements span strategy, design, media development, and implementation coordination. Revenue is project-based and likely paid through professional services fees, with clients including cultural institutions, Fortune 100 companies, and nonprofits. The company has helped clients secure more than $50 million in funding for museums, innovation centers, and experience-driven environments.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Crafted Action is an innovation consultancy that plans and delivers physical and digital visitor experiences through its trademarked Experiential Master Planning® (EMP®) methodology. The firm serves as lead experience designer on major projects for cultural institutions, performing arts centers, hospitals, nonprofits, and Fortune 100 companies, working from earliest visioning stages through strategy, design, media development, and implementation coordination.

Product overview

Crafted Action is an innovation consultancy offering Experiential Master Planning® (EMP®) as its core trademarked methodology—a four-phase process (Understand, Synthesize, Create, Roadmap) that aligns architecture, storytelling, technology, media, fundraising, and design around a unified visitor-centered vision. The company delivers this methodology through client-specific projects including Franklin's Spark (projection-mapped experience at The Franklin Institute), the Highmark Mann Center campus transformation, SimpleTire HQ experience center, and the Boys & Girls Clubs Great Futures Gallery. Supporting modules include grant applications & planning, UI/UX development, visitor journeys, experience & media concepting, roadmapping, and ROM estimates & scenario planning.

Differentiator

Problem solved

Functional benefit

Brands

• Experiential Master Planning® (EMP®): A trademarked process that brings architecture, storytelling, technology, media, fundraising, operations, and design together around a single vision before critical decisions are made. The four-phase process includes Understand, Synthesize, Create, and Roadmap.

Products and services

• Experiential Master Planning® (EMP®) A trademarked, four-phase consulting methodology (Understand, Synthesize, Create, Roadmap) that aligns architecture, storytelling, technology, operations, and fundraising from a project's earliest stages. It places the visitor at the center of every conversation and is delivered to cultural institutions, performing arts centers, hospitals, nonprofits, and Fortune 100 companies on a project engagement basis.
• Franklin's Spark A signature immersive installation at The Franklin Institute, featuring a multisensory projection-mapped experience across the iconic rotunda. Built around the theme of curiosity, it uses AI style-transfer techniques and custom animation to bring Benjamin Franklin to life across an 82-foot vertical volume.
• Highmark Mann Center Experience A multi-year campus-wide transformation of the Highmark Mann Center for the Performing Arts, including a 4,900 sq ft LED storytelling wall, 12 interactive experiences, Hall of Fame, and digital storytelling pillars powered by Plainly and ISAAC CMS for real-time content updates.
• SimpleTire HQ Experience Center An EMP-driven experience center for SimpleTire's headquarters, featuring customizable digital welcome displays, a flexible gathering hub, an LED display theater, and an Innovation Room with tracking cameras and acoustics designed for digital equity across remote collaboration.
• Boys & Girls Clubs Great Futures Gallery An interactive exhibit at Boys & Girls Clubs of America headquarters, including a digital split-flap display, Alumni Hall of Fame with touchscreens, a 200-sq-ft LED display, and a Join the Club interactive experience designed to showcase the organization's 160-year history.

Quantifiable outcome

• $50M+ in client funding secured
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• NELSON WorldwidecoreImplementation/ SI/ Consulting PartnerNELSON Worldwide served as Lead Architect & Designer on SimpleTire HQ and Architect & EGD on Boys & Girls Clubs projects. Crafted Action provided EMP & Digital Implementation while NELSON Worldwide handled architecture and environmental graphic design.
• IMS Technology ServicescoreTechnology or IntegrationIMS Technology Services served as AV Integration partner on the Franklin's Spark projection mapping project at the Franklin Institute, handling technical deployment of the 5,000+ sq ft projection system.
• EwingColecoreImplementation/ SI/ Consulting PartnerEwingCole served as Architect on the Highmark Mann Center project, collaborating with Crafted Action on the campus-wide transformation including the Satell Centennial Wall East and Hall of Fame.
• Art GuildcoreImplementation/ SI/ Consulting PartnerArt Guild handled custom fabrication for the Highmark Mann project, including custom display casework for the Hall of Fame with integrated lighting for artifact presentation.
• ElectrosoniccoreTechnology or IntegrationElectrosonic served as AV Integration partner on the Highmark Mann Center transformation, deploying AV systems for the LED storytelling wall and campus digital experiences.
• ADvsCOPYcoreStrategic or Co-development PartnerADvsCOPY (Jimmy Stamp) provided narrative strategy and copywriting on multiple projects including Franklin's Spark and Highmark Mann, contributing to the storytelling and content layer of the experiential designs.
• MERJEminorImplementation/ SI/ Consulting PartnerMERJE provided signage design for the Highmark Mann campus transformation, aligning physical wayfinding with the experiential vision.
• JLLminorImplementation/ SI/ Consulting PartnerJLL served as Owner's Representative on the Highmark Mann Center project, providing project oversight and coordination on behalf of the client.
• Landon TrimbleminorStrategic or Co-development PartnerMusic composer who created the original soundtrack for Franklin's Spark, built around the sound of Benjamin Franklin's glass armonica invention.
• Plainly & ISAACcoreTechnology or IntegrationPlainly and ISAAC power the Highmark Mann digital storytelling pillars system, enabling real-time content updates, donor recognition, wayfinding, and educational programming via mobile device.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/craftedaction

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crafted Action