Behave
Behave is a privately held branding and digital design agency founded in 2015, headquartered in Monterrey, Mexico, with offices in Mexico City and Barcelona. It delivers Brand Identity, Web Design, and Digital Product services to 80+ enterprise and startup clients across fintech, pharma, manufacturing, urban development, and education.
- Company typePrivate
- Founded2015
- HeadquartersSan Pedro, Mexico
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Behave does
Behave is a privately held branding and digital design agency founded in 2015 and headquartered in Monterrey, Mexico, with additional offices in Mexico City and Barcelona, Spain. The firm delivers three integrated service lines: Brand Identity (strategy, architecture, visual and verbal identity, guidelines, brand experiences), Web Design (content strategy, websites, landing pages, frontend development, e-commerce and CMS implementation), and Digital Products (user research, UX/UI design, design systems). Its client base of 80+ organizations spans fintech, pharmaceutical, manufacturing, urban development, education, NGO, and consumer goods verticals, with named engagements for Glenmark, Danfoss, CREO, Fuentebuena, Pilotea, Castleforbes College, and InnCom among others.
The agency operates on a project-based professional services model with custom quote-based pricing and multi-year contract cadences. Its technology stack comprises standard web design and 3D tools (WebGL, Three.js, Blender), and its Ideas blog signals exploration of emerging immersive web technologies (Unreal Engine, Unity). Go-to-market is direct B2B engagement via website contact and email ([email protected]), supported by a portfolio of case studies and thought leadership content.
Behave is a founder-managed, bootstrapped business with 1-10 employees and no disclosed external funding, acquisitions, or institutional investors. It positions itself as a global agency serving clients across Latin America and Europe, leveraging bilingual capability and cross-vertical experience as its principal competitive levers.
Behave firmographics
Firmographics- Name
- Behave
- Legal name
- Behave
- Website
- https://behave.mx
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Behave is a privately held branding and digital design agency founded in 2015, headquartered in Monterrey, Mexico, with offices in Mexico City and Barcelona. It delivers Brand Identity, Web Design, and Digital Product services to 80+ enterprise and startup clients across fintech, pharma, manufacturing, urban development, and education.
- Ownership category
- akta.pro rank
Behave industry classification
Industry- Product category
- Brand Design Services
- NAICS
- Advertising Agencies (54181), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Packaging & Brand Identity Creative Agencies (MPAAAAAN)
- akta.pro secondary industries
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)
Keywords
Where Behave is headquartered
LocationHeadquarters
- HQ city
- San Pedro
- HQ country
- Mexico
- HQ region
- Latin America
Offices3 records
Markets served
Behave business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services - Brand Identity: Project-based brand identity design services including brand strategy, visual identity, verbal identity, brand guidelines, and brand experiences.
- Professional Services - Web Design: Website design, frontend development, e-commerce, CMS implementation, content strategy, and landing page creation on a project basis.
- Professional Services - Digital Products: UX/UI design, user research, design systems development for digital products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Behave product offering
Product offeringCore offering
Behave is a branding and digital design agency that creates brand identities, designs and develops websites, and builds digital products for enterprise clients across industries such as Fintech, Urban Development, Education, Pharmaceutical, and Manufacturing. The studio integrates strategy, visual design, and front-end development, including interactive 3D and immersive web experiences, to deliver cohesive brand-to-product systems for each client.
Product overview
Behave is a branding and digital design agency that offers three integrated service lines: Brand Identity, Web Design, and Digital Products. Their Brand Identity service helps clients build honest and memorable brands through strategy, architecture, and visual identity work. Their Web Design service creates engaging digital experiences through website design, frontend development, and e-commerce solutions. Their Digital Products service develops user research-driven UX/UI designs and design systems. Together, these services enable clients to foster business possibilities through cohesive brand and digital experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Identity
Quantifiable outcome
- 98% satisfaction rate (for Fuentebuena client)
Companies that use Behave
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles1 record
Behave technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Behave partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights4 records
Behave competitors and assessment
Company assessmentBroad incumbents
- Interbrand: Global brand consultancy offering brand strategy, naming, identity, and valuation — competes for the same enterprise brand-mandate RFPs as Behave but at significant scale.
- IDEO: Global design and innovation consultancy delivering digital products, brand experience, and design strategy — comparable in offering digital-product design services alongside branding.
- Pentagram: The world's largest independent design firm with a global partner-led model delivering branding, identity, and digital design — operates at far greater scale but in the same core category.
- Landor & Fitch: WPP-owned global brand consulting and design firm delivering strategy, identity, and experience design — comparable service offering at much larger enterprise scale.
- FutureBrand: Interpublic-owned brand consultancy covering strategy, identity, and experience design across consumer and corporate brands — adjacent network-held incumbent.
- Wolff Olins: Omnicom-owned global brand consultancy delivering brand strategy, identity, and experience — large-network counterpart competing for the same enterprise mandates.
Direct peers
- Mucca: Mid-sized independent branding agency serving Latin American and international clients across brand identity, naming, and packaging — closely comparable boutique positioning.
- Saffron Brand Consultants: Independent global brand consultancy offering brand strategy and identity services to enterprise clients — analogous independent challenger to network-held incumbents.
- Anagrama: Mexico-based independent branding and design agency offering brand strategy, visual identity, and packaging — directly comparable in size, geography, and integrated service model to Behave.
- Lippincott: Independent brand strategy consultancy covering brand identity, naming, and customer research — comparable independent positioning with similar service mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Behave social profiles
Digital presenceBehave financial estimates
Financial estimateRevenue estimate
Valuation estimate
Behave leadership team
Management profileNumber of profiles
Behave funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Behave M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Behave
What does Behave do?
Behave is a branding and digital design agency that creates brand identities, designs and develops websites, and builds digital products for enterprise clients across industries such as Fintech, Urban Development, Education, Pharmaceutical, and Manufacturing. The studio integrates strategy, visual design, and front-end development, including interactive 3D and immersive web experiences, to deliver cohesive brand-to-product systems for each client.
Is Behave a public or private company?
Behave is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Behave founded?
Behave was founded in 2015. It employs 1 to 10 people.
Where is Behave based?
Behave is headquartered in San Pedro, Mexico, in the Latin America region.
How does Behave make money?
Three revenue lines are on record. Professional Services - Brand Identity is the primary driver. The others are professional Services - Web Design and professional Services - Digital Products.
Who are Behave's main competitors?
Broad incumbents on record are Interbrand, IDEO, Pentagram, Landor & Fitch, FutureBrand and Wolff Olins. Direct peers are Mucca, Saffron Brand Consultants, Anagrama and Lippincott.
Does Behave have an API?
No public API is recorded for Behave.
What industry is Behave in?
Behave's product category is Brand Design Services. Its primary akta.pro industry code is MPAAAAAN, Packaging & Brand Identity Creative Agencies, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 54181 and its SIC code is 7311.