What New Otani does

New Otani Co., Ltd. (株式会社ニュー・オータニ) is a privately-held Japanese hospitality company founded in 1964 and headquartered in Tokyo's Kioicho district. The group operates a nationwide network of 15+ hotel properties spanning Hokkaido, Kanto, Hokuriku, Kansai, Chugoku, and Kyushu regions of Japan, plus an international presence in Beijing (Hotel New Otani Chang Fu Gong). The portfolio includes flagship luxury full-service hotels (Hotel New Otani Tokyo, Makuhari, Osaka, Hakata, Tottori, Nagaoka, Takaoka), the compact New Otani Inn sub-brand (Sapporo, Tokyo, Yokohama Premium) operated via wholly-owned subsidiary HRT New Otani, the NASPA New Otani resort in Yuzawa with ski/camping/pool facilities, and heritage properties including Kanazawa New Grand Hotel and Hotel Italia-ken in Niigata (founded 1874 by Italian chef Pietro Miola).

The group monetizes through a multi-stream revenue model anchored on luxury accommodations, multi-cuisine F&B (Japanese, Western, Chinese, Italian), banquets and MICE events, wedding ceremonies and receptions, online retail of branded products, and a loyalty program (New Otani Club) layered with a co-branded Diners Club credit card partnership with Sumitomo Mitsui Trust Club. Core technology consists of conventional hotel property management systems and the multi-language online reservation platform at newotani.co.jp. Customer segments span luxury individual travelers, corporate MICE clients, wedding couples, cultural tourists near regional properties, and resort/leisure guests. Distribution combines direct hotel operations, official website booking, the New Otani Club member portal, airline mileage partnerships (JAL, ANA, Singapore Airlines KrisFlyer), and third-party tour operator dynamic packaging.

Name

New Otani

Legal name

株式会社ニュー・オータニ (New Otani Co., Ltd.)

Website

https://newotani.co.jp

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

New Otani Co., Ltd. is a privately-held Japanese hospitality company operating 15+ hotels across Japan and Beijing, serving luxury travelers, corporate MICE clients, and wedding couples with accommodations, F&B, banquets, and a co-branded Diners Club loyalty program.

Ownership category

akta.pro rank

Product category

Luxury Hotels & Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (721110), Accommodation (721), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Large-Scale Headquarters Convention Hotels (THAGALAH), Budget Hotel Chains & Franchises (THAGABAM)

Keywords

• Luxury hotel services
• Hospitality management
• Wedding venue services
• MICE event hosting
• Resort accommodations

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodations: Luxury hotel accommodations across 15+ properties in Japan and Beijing, including rooms, suites, and executive floors with various amenities and services.
2. Food & Beverage: Multiple restaurants and bars across hotel properties offering Japanese, Western, Chinese, and Italian cuisines, including banquet services for events and weddings.
3. Banquets & Events: Conference facilities, wedding venues, and banquet halls for corporate events, social gatherings, and ceremonial occasions.
4. Membership Program: New Otani Club membership program with co-branded Diners Club credit card, offering points, exclusive benefits, and preferential rates for members.
5. Restaurant & Catering Services: HRT New Otani operates restaurant locations and provides catering/contract food services for corporate facilities, including hotel meals, school cafeterias, and member facilities.
6. Trading & Insurance: Sales of hotel brand merchandise, import/export of alcohol and food products, and insurance services for group hotels and affiliated companies.
7. Online Shopping: E-commerce platform selling hotel brand products, takeout food items, gift sets, and specialty items.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

New Otani operates a portfolio of luxury and mid-scale hotels across Japan and China, offering accommodations, fine dining across multiple cuisines, wedding ceremonies and receptions, and MICE conference and banquet facilities. The group also runs the New Otani Club loyalty program with co-branded Diners Club credit cards, online shopping for hotel-branded products, and resort activities including ski, camping, and spa facilities at NASPA New Otani.

Product overview

New Otani operates as a diversified hospitality conglomerate offering a portfolio of hotel properties, restaurants, and ancillary services under multiple brands. The core offering consists of premium full-service hotels (Hotel New Otani Tokyo, Makuhari, Osaka, Hakata, Tottori, Nagaoka, Takaoka) alongside next-generation stylish hotels under the New Otani Inn brand (Sapporo, Tokyo, Yokohama Premium), resort properties (NASPA New Otani in Yuzawa), and associated properties (Kanazawa New Grand Hotel, Italia Ken in Niigata). The group operates an extensive restaurant portfolio spanning Western, Japanese, Chinese, Italian, and casual dining across all properties, managed both directly and through subsidiary HRT New Otani. Ancillary services include wedding planning, MICE/conference facilities, loyalty membership (New Otani Club with Diners Club co-branded cards), online retail, and recreational activities such as ski facilities, pool/spa, and camping at the NASPA resort. The architecture reflects a platform-plus-modules model where each hotel property serves as a base for interchangeable dining, event, and membership services.

Differentiator

Problem solved

Functional benefit

Brands

• ニューオータニクラブ (New Otani Club): Members club program offering hotel privileges, restaurant discounts, and point-based rewards for loyal customers
• ニューオータニイン (New Otani Inn)

Products and services

• Hotel New Otani Tokyo (ホテルニューオータニ) Flagship luxury hotel in central Tokyo offering premium accommodations across multiple towers with extensive dining, wedding, and conference facilities.
• Hotel New Otani Makuhari (ホテルニューオータニ幕張) Large-scale resort-style hotel in the Makuhari area offering accommodations with comprehensive wedding, banquet, and conference facilities.
• Hotel New Otani Osaka (ホテルニューオータニ大阪) Urban hotel in Osaka's business district serving business and leisure travelers with meeting rooms and multiple dining establishments.
• Hotel New Otani Hakata (ホテルニューオータニ博多) Hotel property in Fukuoka's Hakata district offering accommodations and banquet facilities.
• Hotel New Otani Tottori (ホテルニューオータニ鳥取) Regional hotel property in Tottori prefecture providing accommodation and event services.
• Hotel New Otani Saga (ホテルニューオータニ佐賀) Regional hotel property in Saga prefecture.
• Hotel New Otani Nagaoka (ホテルニューオータニ長岡) Regional hotel property in Nagaoka offering accommodation and banquet services.
• Hotel New Otani Takaoka (ホテルニューオータニ高岡) Regional hotel in Takaoka, Toyama featuring multiple dining venues including Western, Teppanyaki, Japanese, Cafe, and Bar restaurants with accommodation and event facilities.
• Hotel New Otani Changfugong (ホテルニューオータニ長富宮) Overseas luxury hotel property located in Beijing, China.
• NASPA New Otani (NASPAニューオータニ) Resort hotel in Yuzawa, Niigata featuring ski facilities, natural hot springs, pool and spa, camp garden, and diverse dining options under the Nature And Sports Personal Area concept.
• New Otani Inn (ニューオータニイン) Sapporo, Tokyo, Yokohama Premium Next-generation stylish compact hotels under the New Otani Inn brand operated by HRT New Otani subsidiary in Sapporo, Tokyo, and Yokohama (Premium tier), targeting modern business and leisure travelers.
• Kanazawa New Grand Hotel (金沢ニューグランドホテル) Historic hotel in Kanazawa's city center near Oyama Shrine and major tourist attractions, featuring Prestige and Premier buildings with sky dining, Chinese restaurant, and banquet facilities.
• Hotel Italiaiken (ホテルイタリア軒) Historic hotel and restaurant in Niigata established 1874 (Meiji 7) as Japan's first Italian restaurant, operating Ristorante Marco Polo, SHI-EN (Chinese), Hotaru (Kappo), Ryubi (Sushi), accommodation, and wedding services.
• New Otani Club Membership (ニューオータニクラブ) Loyalty membership program offering preferential room rates, restaurant privileges, birthday/anniversary vouchers, wedding benefits, point accumulation, exclusive lounge access, and co-branded Diners Club credit cards (standard and Premium tiers).
• Wedding Services (ウエディング) Full-service wedding planning and execution across New Otani properties including ceremony venues, banquet halls, catering, and custom wedding cakes for couples and families.
• MICE / Conference & Banquet (会議・宴会) Meeting rooms, conference facilities, and banquet halls across New Otani hotels for corporate events, seminars, product launches, training sessions, and social gatherings.
• Online Shopping (オンラインショッピング) E-commerce platform selling New Otani branded products, takeout food items, gift sets, and regional specialties across all group properties.

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Singapore Airlines Kris FlyerminorGTM or Marketing PartnerMileage partnership allowing members to earn and redeem Kris Flyer miles when staying at New Otani properties.
• Japan Airlines (JAL) Mileage BankminorGTM or Marketing PartnerMileage partnership allowing JAL members to earn miles when using New Otani hotels and services.
• All Nippon Airways (ANA) Mileage ClubminorGTM or Marketing PartnerMileage partnership allowing ANA members to earn miles when staying at New Otani properties.
• NSG GroupminorOthersNSG Group is the parent company that acquired Hotel Italia-ken. Group includes education and healthcare businesses in addition to hospitality.
• Dynamic Package Tour OperatorsminorChannel Partner/ Reseller/ DistributorPartnerships with online travel agencies for dynamic packaging including NASPA New Otani hotel bookings combined with transportation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Seibu Prince Hotels Worldwide: One of Japan's largest hotel operators with a broad portfolio spanning luxury, resort, and limited-service brands across Japan and internationally. Comparable to New Otani in nationwide scale, but with materially larger footprint and more aggressive expansion.
• Hyatt Hotels Corporation (Japan operations): Global luxury hotel group with rapidly expanding presence in Japan (Park Hyatt Tokyo, Hyatt Regency, Andaz). Comparable to New Otani in luxury and corporate MICE demand in Tokyo, though operating from a globally distributed base with stronger loyalty ecosystem.
• Mitsui Fudosan Hotels & Resorts: Hotel arm of Mitsui Fudosan, operating luxury properties including the Tokyo Midtown and Garden brand. Comparable to New Otani in luxury urban full-service offerings and banquet/wedding venues in central Tokyo, though integrated with a major real estate developer parent.

Direct peers

• Resorttrust: Japanese hospitality and membership club operator with resort hotels, wedding venues, and senior-living businesses. Comparable to New Otani in its membership-driven, multi-vertical Japanese hospitality model combining hotels, weddings, and recurring member revenue.
• Tokyu Hotels: Japanese hotel chain operating full-service and select-service properties across major Japanese cities plus a co-branded credit card. Comparable to New Otani's dual brand structure (full-service plus New Otani Inn), loyalty program design, and nationwide urban focus.
• Fujita Kanko: Long-established Japanese hotel operator (Whistler Hotel brand and others) operating full-service hotels, resorts, and wedding/MICE venues. Directly comparable to New Otani's mix of urban full-service hotels, wedding banquets, and corporate events.
• Hoshino Resorts: Japanese hotel and resort operator with multiple brands (HOSHINOYA, RISONARE, OMO) targeting luxury, resort, and urban experiential stays. Comparable to New Otani in luxury and resort positioning, especially against NASPA, though with a more experience-driven, design-led concept.
• Imperial Hotel: Historic Tokyo-based luxury full-service hotel group founded in 1890, operating the flagship Imperial Hotel Tokyo and additional properties. Directly comparable to New Otani as a Japanese heritage luxury hotel brand serving corporate, MICE, and wedding demand in central Tokyo.
• Okura Nikko Hotels (Okura Hotels & Resorts): Major Japanese luxury hotel group operating Hotel Okura Tokyo, Nikko Hotels, and JAL Hotels. Closely comparable to New Otani across premium full-service hotels, MICE venues, and a domestic multi-city footprint with corporate travel focus.

Regional players

• JR-East Hotels: Hotel subsidiary of JR East operating Hotel Metropolitan and other urban properties across Japan. Comparable to New Otani in domestic full-service and select-service hotel footprint with strong MICE and wedding offerings, tied to rail-access locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NewOtaniHotels
• YouTubeyoutube.com/user/HotelNewOtaniTokyo
• Facebookfacebook.com/HotelNewOtaniTokyo
• Instagraminstagram.com/hotelnewotanitokyo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Otani