What Resorttrust does

Resorttrust, Inc. (TYO:4681) is a Japanese membership-based luxury hospitality conglomerate founded in 1973 and headquartered in Nagoya. The company sells and administers perpetual membership rights across a tiered portfolio of resort hotel brands — Sun Members (entry), XIV/EXIV timeshare (mid-tier), Bay Court Club all-suite luxury (premium), and Sanctuary Court fully-private ownership (ultra-luxury launched 2021) — supported by 48 properties, group golf memberships, senior residences (Trust Garden), and 33 medical facilities including the Grand HiMedic membership checkup club. The underlying technology platform integrates hotel operations, medical services, senior living, and golf through the RTTG Point Club smartphone app, with a new Membership Lounge (April 2026) enabling real-time member voting and co-creation; AI capabilities are present but narrow (ONSEI Pro voice-based cognitive health screening; AI translation for medical-tourism consultations; subsidiary CICS's BNCT neutron irradiation system). The business model combines one-time membership rights sales (deferred real-estate portions until hotel opening — ¥55.1 billion in deferred revenue from unopened Sanctuary Court facilities as of FY2024) with recurring annual management fees, recurring medical and senior-living subscriptions, and transaction-based hotel/golf/dining revenue. Membership stands at 173,042 hotel members and 34,199 medical members as of 2025, with FY2024 revenue of ¥249.3 billion and ROE of 14.7% (target 16.5% by FY2030). Customer acquisition is approximately 80% referral-driven via direct field sales, and the company is pursuing international expansion through partnerships with Mitsubishi Corporation (medical tourism) and Hoa Lam Group (Vietnam healthcare).

Name

Resorttrust

Legal name

リゾートトラスト株式会社 (Resorttrust, Inc.)

Website

https://resorttrust.co.jp

Company type

Public

Founded year

1973

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Resorttrust (TYO:4681) is a Japanese membership-based luxury hospitality conglomerate founded in 1973, selling perpetual resort, golf, medical, and senior-living memberships across 48 properties and 33 medical facilities serving 173,042 hotel members and 34,199 medical members primarily in Japan.

Ownership category

akta.pro rank

Product category

Luxury Membership-Based Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Luxury Golf Resorts (THAGACAH), Hotel & Resort Restaurants (THAFACAH), Travel Subscription, Membership & Deal Clubs (THAKAAAL)

Keywords

• Membership resort hotels
• Luxury hospitality services
• Senior living services
• Preventive healthcare memberships
• Golf club memberships

Headquarters

HQ city

Nagoya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Rights Sales (Hotel): One-time membership rights fees for resort hotel membership (e.g., Baycourt Club, Sanctuary Court, EXIV). Under accounting rules, real estate revenue portions are deferred until hotel opening and recognized at that time. Deferred revenue (繰延収益) for unopened Sanctuary Court facilities totaled ¥55.1 billion as of end of FY2024.
2. Annual Membership Fees (Management/Service Charges): Recurring annual fees charged to all members for facility management, services, and maintenance. These fees provide predictable recurring revenue alongside the one-time membership rights income.
3. Medical Services (Grand High Medic): Revenue from membership-based medical checkup clubs (Grand High Medic) and general medical examination facilities. Cross-sold to hotel members, adding ¥34,199 medical members as of June 2025. General health checkup served approximately 600,000 people in FY2024.
4. Senior Living / Senior Residences: Senior residence and care services under the Trust Garden brand, serving Japan's aging population. Part of the strategic expansion into healthcare and wellness for the company's affluent membership base.
5. Hotel Operations & Dining: Hotel stays, dining, events, and wedding services at company-owned and managed resort properties, including non-member guests at Hotel Trusty and Kahala Hotel & Resort Yokohama.
6. Golf Membership & Operations: Golf club memberships and facility usage fees across group golf courses, including Grandee Naru, Nasu Shirakawa, and others.
7. BNCT Cancer Treatment Services: Boron Neutron Capture Therapy medical services through subsidiary CICS, targeting rare cancers with regulatory approvals and clinical trials underway.
8. RTTG Point Club Ecosystem: A unified point system across the resort group, where members earn and redeem points across hotels, dining, golf, and other services, driving cross-utilization and member engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Resorttrust operates a membership-based luxury services conglomerate organized around two core pillars: leisure (resort hotels, golf, dining) and health (medical checkups, senior living, BNCT cancer therapy). The company sells one-time membership rights and recurring annual fees for access to its network of resort hotels and medical facilities, supplemented by per-transaction hotel stays, dining, golf usage, and medical services for members and non-members.

Product overview

Resorttrust operates a diversified membership-based luxury services conglomerate organized around two core pillars — '余暇 (Leisure/Recreation)' and '健康 (Health/Medical)' — offering a portfolio of membership resort hotels, golf courses, medical/wellness services, and senior living. The leisure segment is anchored by the XIV timeshare system (core, entry tier), supported by Bay Court Club all-suite resorts, and elevated by the Sanctuary Court ownership-style brand launched in 2021. Complementary brands include Sun Members budget resorts, The Kahala Hotel & Resort (luxury hotel brand), Hotel Trusty (general hotels), and group golf membership rights. The health segment includes Grand HiMedic Club membership medical checkups, Trust Garden senior residences, general health examination clinics, and BNCT cancer therapy development. Supporting infrastructure includes the RTTG Point Club loyalty program, the Membership Lounge co-creation platform, RTCC travel services, and acquired beauty brands (Swiss Perfection, Muno Age, Complex Biz). The group serves 173,042 hotel members and 34,199 medical members (as of early 2025) across 48 hotels.

Differentiator

Problem solved

Functional benefit

Brands

• エクシブ (Xiv): Flagship membership-based resort hotel brand offering timeshare-style access to luxury resorts across Japan. Features 13-26 nights annual guaranteed use rights.
• サンクチュアリコート (Sanctuary Court)
• ベイコート俱楽部 (Bay Court Club)
• サンメンバーズ (Sun Members)
• ザ・カハラ・ホテル＆リゾート (The Kahala Hotel & Resort)
• グランドハイメディック俱楽部 (Grand HighMedic Club)
• トラストガーデン (Trust Garden)
• Membership Lounge
• プレステージ・ナーシング (Prestige Nursing)
• リゾーピア (ResoPIA)

Products and services

• XIV (XIV) Timeshare Membership A flagship private resort hotel brand using a timeshare system where owners share one room among 14 members with 26 nights per year guaranteed use, with properties located across major tourist destinations in Japan accessible within 2-3 hours from major cities.
• Baycourt Club Membership An all-suite luxury resort hotel membership brand with full hotel services. Properties include Tokyo Bay Court Club, Yokohama Bay Court Club, Ashiya Bay Court Club, and Laguna Bay Court Club, offering private marina and luxury waterfront living experiences.
• Sanctuary Court Membership Fully private ownership-style luxury resort brand launched in 2021. Unlike timeshare (XIV) or all-suite (Bay Court Club), members own rights to specific properties. Multiple locations include Nikko, Biwako, Yatsugatake, Takayama, Awajishima, Kanazawa, and Soto Bo Suzumejima.
• Sun Members Resort Hotel

Quantifiable outcome

• 80% of new contracts are generated through member referrals, indicating very high customer satisfaction and loyalty
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered major, minor and core.

• Hoa Lam Group (Vietnam)majorStrategic or Co-development Partner · 19 February 2026Resorttrust signed a strategic MOU with Vietnam's Hoa Lam Group for Japan-Vietnam healthcare collaboration, with plans to develop services at the Hoa Lam Shangri-La Hi-Tech Healthcare Park in Ho Chi Minh City. The partnership aims to progressively expand medical, elderly care, and advanced cancer treatment services, leveraging Resorttrust's expertise in medical tourism and senior care developed in Japan.
• Kobe University Graduate School of Health SciencesminorStrategic or Co-development Partner · 15 December 2024Resorttrust subsidiary HighMedic entered a collaborative research program with Kobe University Graduate School of Health Sciences to scientifically verify dementia prevention from both proactive and care-dependent perspectives, using Cognicare and co-developed programs.
• Mitsubishi CorporationcoreStrategic or Co-development Partner · 14 November 2024Resorttrust and Mitsubishi Corporation are jointly developing Japan's medical tourism sector, leveraging Resorttrust's extensive member base, hospital network, and hospitality capabilities alongside Mitsubishi's global trade and business development expertise. The partnership focuses on combining medical services with resort experiences for international patients, including the adoption of AI translation technologies for cross-border medical consultations.
• CICS-1 BNCT Device (National Cancer Center Collaboration)coreTechnology or Integration · 1 October 2024株式会社CICS, a consolidated subsidiary of Resorttrust, developed the CICS-1 neutron irradiation device for BNCT in collaboration with National Cancer Center中央病院. The device received rare disease medical device designation from Japan's MHLW in December 2023 and achieved primary endpoints in Phase II clinical trials for angiosarcoma.
• National Cancer Center / Sumitomo Heavy Industries / Stella PharmcoreStrategic or Co-development Partner · 2 September 2024Subsidiary CICS signed a clinical trial contract with National Cancer Center, Sumitomo Heavy Industries, and Stella Pharma for BNCT (Boron Neutron Capture Therapy) treatment development. These partnerships bring together Japan's leading cancer research institution, particle beam equipment manufacturer, and boron drug developer to advance BNCT toward practical medical use.
• Home Nursing Station (Visiting Nurse Business Acquisition)minorStrategic or Co-development Partner · 28 August 2024Resorttrust acquired and integrated a visiting nurse station business to expand its at-home medical care services as part of the senior care ecosystem, supporting members who prefer aging in place.
• Sapporo Fuji Clinic (General Health Checkup Operations Support)minorStrategic or Co-development Partner · 9 August 2024Resorttrust Group provides operational support for general health checkup facilities, expanding its support to 14 facilities including the addition of Sapporo Fuji Clinic. These facilities serve approximately 600,000 examination recipients annually.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Wyndham Destinations (Travel + Leisure): Large vacation ownership and exchange network, comparable to Resorttrust's membership exchange privileges across XIV, Baycourt, and Sanctuary Court brands.
• Hoshino Resorts: Japanese luxury resort operator with multiple brands (HOSHINOYA, KAI, RISONARE) serving affluent Japanese and inbound tourists. Closest comparable in Japan's luxury resort/hospitality space, though more asset-light and franchise-led than Resorttrust's membership model.
• Hilton Grand Vacations: Major timeshare and vacation club operator offering membership-based access to Hilton resort properties, directly comparable to Resorttrust's timeshare membership model.
• Disney Vacation Club: Premium timeshare/ownership program offering guaranteed access to themed resort experiences. Comparable membership-lodging structure to Resorttrust, though targeting family leisure rather than Japan HNW.
• Marriott Vacation Club: Global leader in timeshare and vacation ownership with points-based exchange (Marriott BonVoy), directly comparable to Resorttrust's XIV and Sanctuary Court membership products.
• Hapag-Lloyd Cruises / TUI Cruises: Membership and subscription-style cruise operators targeting affluent travelers with premium experiences. Comparable to Resorttrust's membership-based luxury leisure model, though focused on maritime rather than land-based resort stays.

Broad incumbents

• Tokyu Resorts & Stays: Major Japanese hospitality group operating resort hotels and memberships across Japan, comparable to Resorttrust's broader resort/hotel portfolio including Hotel Trusty.
• Amedisys / Aveanna Healthcare (Senior Care): Senior care and home nursing operators, partially comparable to Resorttrust's Trust Garden senior residences and Prestige Nursing home care services. Different geographies but similar end markets.
• Country Club / Golf Membership Operators (e.g., Tokyu Seven Hundred Club, ABC Golf Club): Japanese golf club operators offering membership-based access to premium courses, directly comparable to Resorttrust's golf membership business (Grandee Nasushirakawa, Grandee Naruto).

Emerging players

• OneMedNet / Median Technologies (Medical Tourism): Emerging medical tourism and cross-border healthcare service providers, conceptually comparable to Resorttrust's Mitsubishi partnership and Hoa Lam Group Vietnam MOU for inbound medical tourism.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@resorttrust14
• Instagraminstagram.com/resorttrust_recruit
• Facebookfacebook.com/resorttrust1973
• LinkedInlinkedin.com/company/resorttrust-inc-4681-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resorttrust