La Croissanterie
La Croissanterie is a French sandwicherie-boulangerie franchise chain founded in 1977, operating 213 quick-service restaurants across France and overseas territories, serving travelers, commuters, and shoppers with fresh pastries, sandwiches, bowls, and beverages.
- Company typePrivate
- Founded1977
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What La Croissanterie does
La Croissanterie is a French sandwicherie-boulangerie (sandwich shop and bakery) franchise chain founded in 1977, operating 213 restaurants across metropolitan France and overseas territories including Martinique, Guadeloupe, and French Guiana. The company offers an all-day quick-service menu spanning freshly baked viennoiseries (croissants, pain au chocolat, signature croissants with Nutella, raspberry, pistachio, and other fillings), sandwiches and hot snacks, bowls and salads, desserts, and a full hot-and-cold beverage program, sold both individually and as combo menus. Locations are concentrated in high-traffic micro-sites — highway rest areas (Aires), major train stations (Gare de Lyon, Montparnasse, Saint-Lazare), shopping centers, and gas station forecourts — targeting general consumers, commuters, travelers, and shopping center visitors seeking convenient fresh food throughout the day. The company runs a Pass Fidélité loyalty program (1€ = 10 points) to drive repeat visits and maintains a social media presence with 37K Instagram followers.
The business operates on a franchise model under the governance of parent group Groupe Delineo, with 49 years of franchise experience used as a recruitment asset on a dedicated "Devenir franchisé" channel. Revenue is generated through two streams: (1) retail food-and-beverage sales at the 213 franchised points of sale, and (2) franchise fees and royalties collected from franchisees for use of the brand, training, and operational support. The technology stack is described as traditional — fresh pastries baked daily on premises with no proprietary digital platform, mobile app, or public API; no AI/ML capabilities are disclosed. The corporate organization is lean (11–50 employees reported), consistent with a franchise-holder that delegates in-store operations to independent operators while retaining brand, menu, and site-selection control. The only known external capital event is a 2017 investment from Crédit Mutuel Equity.
La Croissanterie firmographics
Firmographics- Name
- La Croissanterie
- Legal name
- La Croissanterie
- Website
- https://lacroissanterie.fr
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Croissanterie is a French sandwicherie-boulangerie franchise chain founded in 1977, operating 213 quick-service restaurants across France and overseas territories, serving travelers, commuters, and shoppers with fresh pastries, sandwiches, bowls, and beverages.
- Ownership category
- akta.pro rank
La Croissanterie industry classification
Industry- Product category
- Quick-Service Bakery & Sandwich Restaurant
- NAICS
- Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810), Bakery Products (2050)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
Keywords
Where La Croissanterie is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
La Croissanterie business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain
Revenue model
- Food and beverage retail sales: Direct sales of baked goods, sandwiches, drinks, and pastries at 213 physical restaurant locations across France and overseas territories. Revenue generated through dine-in and takeout orders with menu offerings spanning breakfast, lunch, and snacks.
- Franchise fees: The company operates a franchise model with 49 years of franchise experience since 1977. Franchisees pay initial fees and ongoing royalties to operate under the La Croissanterie brand, with support provided for location selection, training, and operations.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
La Croissanterie product offering
Product offeringCore offering
La Croissanterie is a French sandwicherie-boulangerie chain operating 213 restaurants across France and overseas territories, offering freshly baked pastries (viennoiseries), sandwiches, salads, hot dishes (bowls), desserts, and hot/cold beverages. The company sells products through dine-in and takeout at franchised locations positioned in high-traffic areas such as highway rest areas, train stations, shopping centers, and gas stations. Its all-day menu spans breakfast, lunch, snack, and dinner occasions.
Product overview
La Croissanterie is a French sandwicherie-boulangerie (sandwich shop and bakery) chain operating 213+ restaurants primarily across France, including locations in Martinique, Guadeloupe, French Guiana, and Belgium. The company positions itself as a "happy sandwicherie" offering all-day dining options from breakfast through dinner. The core product portfolio includes freshly baked Viennoiseries (pastries), Sandwichs (cold and hot sandwiches), Bowls & Plats chauds (salads and hot dishes), Desserts (pastries), and comprehensive beverage offerings (Boissons Chaudes and Boissons Fraîches). Products are sold both individually and as combination Menus (Menus Salés and Menus Sucrés). The chain also features seasonal product lines like the California Summer Vibes collection and signature Croissants Signatures. A loyalty program (Programme Fidélité) rewards frequent customers. The company has 49 years of franchise experience and is part of the Delineo Group.
Differentiator
Problem solved
Functional benefit
Products and services
- Viennoiseries (Pastries) Freshly baked French pastries including plain croissants, Croissant Gourmand Nutella, Croissant Gourmand Framboise, Croissant Gourmand Noisette, Croissant Gourmand Pistache, Pain au Chocolat, donuts, mini-beignets, and apple turnovers. Sold to individual consumers at all restaurant locations.
- Sandwichs (Sandwiches) Variety of sandwiches including cold options (chicken, tuna, salmon) and hot options (bagels, hot dogs, paninis, croque-monsieur) served in baguette, bun, or other bread formats. Sold to individual consumers for dine-in and takeout.
- Bowls & Plats chauds (Bowls and Hot Dishes) Hot dishes and salads including poke bowls, Tex Mex bowls, veggie bowls, Caesar salads, Nordic salads, Mediterranean salads, pasta dishes, and warm plates. Sold to individual consumers seeking a sit-down or takeout lunch or dinner.
- Desserts Pastries and sweet treats including chocolate éclairs, cookies, lemon meringue tarts, apple tarts, flans, and cream cups. Sold to individual consumers.
- Boissons Chaudes (Hot Beverages) Hot beverages including various coffees (espresso, americano, cappuccino, latte macchiato, café crème, café noisette, decaf), teas, chocolates, matcha lattes, and chai lattes available in S, M, and L sizes. Sold to individual consumers.
- Boissons Fraîches (Cold Beverages) Cold beverages including pressed juices (orange, grapefruit), sodas (Coca-Cola varieties, Fanta, Sprite, Oasis, Fuze Tea, Orangina), and waters (Evian, Cristaline, Badoit, Volvic flavored waters) in 33cl, 40cl, and 50cl formats. Sold to individual consumers.
- Menus Salés (Savory Meal Combos) Savory meal combos including Menu Bowl (bowl with side and drink), Menu Sandwich Bun, Menu Sandwich Baguette, with options to add desserts and beverages. Sold to individual consumers as combo meals.
- Menus Sucrés (Sweet Meal Combos) Sweet meal combos including Menu Brunch Day, Menu Petit-Déjeuner (viennoiserie with gourmet hot drink), Menu Pause Gourmande (signature croissant or dessert with gourmet hot drink, soda or juice), and Menu Matin Express (croissant or pain au chocolat with express hot drink). Sold to individual consumers.
- Snackings Salés (Savory Snacks) Savory snacks including pizzas and other salty snack items. Sold to individual consumers.
- Nos Croissants Signatures (Signature Croissants) Signature croissant creations including Croissant Gourmand Nutella, Croissant Gourmand Framboise, Croissant Saumon Fumé, Croissant Gourmand Noisette, Croissant Gourmand Pistache, and Croissant Caprese. Premium differentiated croissant offerings sold to individual consumers.
- Programme Fidélité (Pass Fidélité Loyalty Program) Customer loyalty program offering 1€ = 10 points for each purchase at participating locations, with rewards and special offers for registered members. Free to join for individual consumers.
- La Croissanterie Franchise Offering Franchise opportunity offering entrepreneurs and investors the rights to operate a La Croissanterie sandwicherie-boulangerie location, with 49 years of franchise experience, brand support, training, and location selection assistance. Franchisees pay initial fees and ongoing royalties to operate under the brand.
Companies that use La Croissanterie
Customer profileSegments5 records
Ideal customer profiles3 records
La Croissanterie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Croissanterie partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Groupe DelineocoreGroupe Delineo is referenced as the parent company/group behind La Croissanterie. The franchise division website (franchise-delineo.fr) indicates Delineo manages the franchise operations for the brand. This represents a corporate parent-subsidiary relationship where Delineo provides franchise support and brand governance.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
La Croissanterie competitors and assessment
Company assessmentDirect peers
- Paul: Paul is a heritage French bakery-cafe chain with strong brand recognition, offering viennoiseries, sandwiches, salads, and plated meals in station, mall, and street locations. It directly competes with La Croissanterie for the same French breakfast and lunch occasions with comparable price points.
- Columbus Café & Co: Columbus Café is a French coffee-bakery chain combining specialty coffee, viennoiseries, and light meals in mall and urban locations. It targets the same casual daypart occasions as La Croissanterie and competes for similar café-bakery consumer segments.
- Brioche Dorée: Brioche Dorée is the closest direct competitor to La Croissanterie: a French bakery-cafe chain serving viennoiseries, sandwiches, salads, and coffee in high-traffic locations including malls, train stations, and transit hubs across France and internationally. Both compete for the same breakfast and lunch occasions with overlapping menus.
Emerging players
- Pret a Manger: Pret a Manger operates urban and station-located sandwich and coffee shops in France, with a premium natural-food positioning. It overlaps with La Croissanterie's sandwich and coffee offering in commuter and transit-heavy locations and represents a fast-growing adjacent concept.
- Bagelstein: Bagelstein is a French bagel-sandwich chain expanding in transit and urban locations, with a younger demographic focus. It represents an emerging format competing with La Croissanterie's hot and cold sandwich line for urban and commuter traffic.
- Subway France: Subway competes in the French quick-service sandwich segment with locations in malls, stations, and urban retail. It overlaps with La Croissanterie's sandwich offering for lunch and snack occasions, particularly at shopping centers.
Broad incumbents
- McDonald's France: McDonald's operates thousands of French locations including highway Aires and train stations, directly competing with La Croissanterie for breakfast, lunch, and snack occasions at the same captive-demand sites.
- Starbucks France: Starbucks is a global coffee incumbent operating hundreds of stores in France, including transit-anchored and high-street locations. It is a broader incumbent in the same cafe/coffee-with-pastry occasion that La Croissanterie targets, particularly for breakfast and afternoon snack.
- Costa Coffee: Costa Coffee is a UK-based coffee chain with select French presence in transit and retail locations. It competes with La Croissanterie for coffee-led breakfast and afternoon snack occasions, particularly at travel hubs.
- Le Duff / Del Arte / Fournil de Pierre: Groupe Le Duff operates bakery-cafe (Fournil de Pierre), Italian casual dining (Del Arte), and bakery brands in France, providing broader category overlap with La Croissanterie across viennoiseries, sandwiches, and casual meals. It is a wider-portfolio incumbent competing for similar French breakfast and lunch occasions.
Market position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
La Croissanterie social profiles
Digital presenceLa Croissanterie financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Croissanterie leadership team
Management profileNumber of profiles
Profiles1 record
La Croissanterie funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Croissanterie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Croissanterie
What does La Croissanterie do?
La Croissanterie is a French sandwicherie-boulangerie chain operating 213 restaurants across France and overseas territories, offering freshly baked pastries (viennoiseries), sandwiches, salads, hot dishes (bowls), desserts, and hot/cold beverages. The company sells products through dine-in and takeout at franchised locations positioned in high-traffic areas such as highway rest areas, train stations, shopping centers, and gas stations. Its all-day menu spans breakfast, lunch, snack, and dinner occasions.
Is La Croissanterie a public or private company?
La Croissanterie is a private company. It is classified as corporate owned and is currently operating.
When was La Croissanterie founded?
La Croissanterie was founded in 1977. It employs 11 to 50 people.
Where is La Croissanterie based?
La Croissanterie is headquartered in Paris, France, in the Europe region.
How does La Croissanterie make money?
Two revenue lines are on record. Food and beverage retail sales are the primary driver. The others are franchise fees.
Who are La Croissanterie's main competitors?
Direct peers on record are Paul, Columbus Café & Co and Brioche Dorée. Emerging players are Pret a Manger, Bagelstein and Subway France. Broad incumbents are McDonald's France, Starbucks France, Costa Coffee and Le Duff / Del Arte / Fournil de Pierre.
Does La Croissanterie have an API?
No public API is recorded for La Croissanterie.
What industry is La Croissanterie in?
La Croissanterie's product category is Quick-Service Bakery & Sandwich Restaurant. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of THAFACAI, Brasseries, Bistros & Trattorias. Its NAICS code is 72251 and its SIC code is 5810.