Le Marche by NP

What Le Marche by NP does

Le Marche by NP is a privately held, founder-owned beauty and lifestyle company operating a single core product line, the Naked Shine Nude Lip Gloss, priced at $26 across six shade variants. The company was founded by Jordana Woodland around a positioning concept of boudoir rituals and experiential beauty, with the Naked Princess collection sitting as a sub-brand beneath the Le Marche by NP umbrella. Formulation technology centers on a lip plumping peptide derived from a collagen-producing compound, combined with Sweet Almond oil, Babassu oil, vitamins C and E, and antioxidants; the product is marketed as paraben-, GMO-, and phthalate-free. The company cites clinical-style claims of fuller, smoother lips within five days of use and has earned third-party editorial placements in Vanity Fair, Latina, People En Espanol, and Refinery29.

The business model is direct-to-consumer e-commerce supplemented by a single physical flagship in Whitefish, Montana (224 Central Ave., Suite A) that operates as a combined boutique and cafe branded "Le Marche by NP & Boudoir Bar," alongside a wholesale channel for third-party retailers. The technology stack is built on Shopify, supports standard payment rails (American Express, Apple Pay, PayPal, Shop Pay, Venmo, etc.), and relies on social sharing buttons and a 15%-off VIP newsletter as the primary top-of-funnel acquisition mechanics. No mobile app, API, AI features, or disclosed funding or headcount are present in the source data. Operating geography is domestic United States only.

Customer segmentation targets individual beauty consumers interested in clean, non-toxic lip care and boudoir-lifestyle rituals. Revenue is one-time transactional per unit with no subscription or recurring component disclosed. The company has no institutional investment, parent company, or subsidiary structure identified, and operates as an independent founder-led entity.

Name

Le Marche by NP

Legal name

Le Marché by NP

Website

https://lemarchebynp.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Marche by NP is a founder-owned, private beauty company selling a single lip gloss SKU family (Naked Shine, $26) through its Shopify DTC storefront, a flagship boutique-cafe in Whitefish, MT, and a wholesale channel targeting individual clean-beauty consumers.

Ownership category

akta.pro rank

Product category

Premium Lip Care Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC)

akta.pro secondary industries

Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ), Eye & Lip Skincare (CRABAAAC)

Keywords

• Lip gloss products
• Lip care cosmetics
• Clean beauty lip care
• Lip plumping treatment
• Experiential beauty boutique

Headquarters

HQ city

Whitefish

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of lip gloss products and other curated beauty items through e-commerce and physical boutique locations. One-time purchase model for individual products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Le Marché by NP sells the Naked Shine Nude Lip Gloss, an ultra-moisturizing lip gloss formulated with a lip plumping peptide, Sweet Almond oil, Babassu oil, vitamin C, E, and antioxidants, available in six sheer shades at $26 each. The company operates its own Shopify e-commerce storefront and a flagship boutique and cafe in Whitefish, Montana, distributing products directly to consumers and through wholesale partnerships with retailers.

Product overview

Le Marche by NP is a beauty and lifestyle company offering a curated collection of lip products. The core product is the Naked Shine Nude Lip Gloss, which comes in six shades including Barely Nude, Barely Pink, Barely Coral, Barely Blush, Barely Coco, and Barely Rose. The company operates a flagship boutique in Whitefish, MT, and positions itself around the ritual of boudoir and experiential beauty.

Differentiator

Problem solved

Functional benefit

Brands

• Naked Princess: A beauty collection featuring ultra-moisturizing lip gloss products with sensual creamy texture and high-shine sheer finish, including the Naked Shine lip gloss line

Products and services

• Naked Shine Lip Gloss An ultra-moisturizing lip gloss with a sensual creamy texture and high-shine sheer finish, formulated with a non-irritating collagen-producing lip plumping peptide. Designed for women and individuals seeking clean-beauty lip care (paraben, GMO, and phthalate-free) with visible plumping and conditioning effects within five days of use.

Quantifiable outcome

• Lips appear younger, smoother, and fuller within five days of use

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Merit Beauty: Minimalist clean beauty brand with a tightly curated SKU range and Sephora distribution. Comparable on small, disciplined product line, prestige pricing, and clean positioning.
• RMS Beauty: Clean, ingredient-led color cosmetics brand founded by a single creator. Comparable scale, founder-led clean beauty positioning, and DTC-plus-wholesale distribution model.
• Ilia Beauty: Clean color cosmetics and skincare brand sold DTC and through Sephora and Credo. Comparable on clean formulation stance, multi-channel distribution, and bold minimalist branding.
• Saie Beauty: Clean beauty brand with a focus on performance-driven, non-toxic color cosmetics. Comparable on clean formulation stance and DTC plus Sephora-anchored distribution.
• Tower 28 Beauty: Clean beauty brand emphasizing sensitive-skin-friendly formulations, sold at Sephora and DTC. Comparable on the clean beauty positioning, lip product focus, and indie-to-mass retail trajectory.
• Bite Beauty: Lip-focused clean beauty brand known for lip balms, lipsticks, and lip masks with edible-grade ingredients. Closely mirrors Le Marché by NP's clean, lip-centric, premium positioning.
• Kosas: Clean beauty cosmetics brand with a strong lip gloss and lip oil lineup sold DTC and through Sephora. Directly comparable to Le Marché by NP on clean positioning, prestige pricing, and lip-care focus.
• Lawless Beauty: Clean, performance-driven color cosmetics brand with a signature lip-plumping product. Comparable on the clean-beauty angle and on functional lip-plumping claims similar to Le Marché's peptide.

Broad incumbents

• Glossier: Iconic DTC beauty brand with category expansion into lip products and physical retail stores. Comparable on DTC-plus-flagship-store model and experiential beauty positioning, though Glossier is several scales larger.
• Sephora Collection: Multi-brand retailer's own prestige beauty line carried across all major channels. Relevant as the dominant distribution channel where independent clean lip brands like Le Marché by NP aspire to gain placement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lemarchebynp
• Facebookfacebook.com/lemarchebynp
• Pinterestpinterest.com/pin/create/button/?url=https://lemarchebynp.com/products/naked-shine&media=https://cdn.shopify.com/s/files/1/1989/2861/products/Naked-Shine-Group_1024x.jpg?v=1537882055&description=This%20ultra%20moisturizing%20lip%20gloss%20has%20a%20sensual%20creamy%20texture%20and%20a%20stunning,%20high-shine%20sheer...

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Marche by NP