Le Marche by NP
Le Marche by NP is a founder-owned, private beauty company selling a single lip gloss SKU family (Naked Shine, $26) through its Shopify DTC storefront, a flagship boutique-cafe in Whitefish, MT, and a wholesale channel targeting individual clean-beauty consumers.
- Company typePrivate
- Founded2009
- HeadquartersWhitefish, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Le Marche by NP does
Le Marche by NP is a privately held, founder-owned beauty and lifestyle company operating a single core product line, the Naked Shine Nude Lip Gloss, priced at $26 across six shade variants. The company was founded by Jordana Woodland around a positioning concept of boudoir rituals and experiential beauty, with the Naked Princess collection sitting as a sub-brand beneath the Le Marche by NP umbrella. Formulation technology centers on a lip plumping peptide derived from a collagen-producing compound, combined with Sweet Almond oil, Babassu oil, vitamins C and E, and antioxidants; the product is marketed as paraben-, GMO-, and phthalate-free. The company cites clinical-style claims of fuller, smoother lips within five days of use and has earned third-party editorial placements in Vanity Fair, Latina, People En Espanol, and Refinery29.
The business model is direct-to-consumer e-commerce supplemented by a single physical flagship in Whitefish, Montana (224 Central Ave., Suite A) that operates as a combined boutique and cafe branded "Le Marche by NP & Boudoir Bar," alongside a wholesale channel for third-party retailers. The technology stack is built on Shopify, supports standard payment rails (American Express, Apple Pay, PayPal, Shop Pay, Venmo, etc.), and relies on social sharing buttons and a 15%-off VIP newsletter as the primary top-of-funnel acquisition mechanics. No mobile app, API, AI features, or disclosed funding or headcount are present in the source data. Operating geography is domestic United States only.
Customer segmentation targets individual beauty consumers interested in clean, non-toxic lip care and boudoir-lifestyle rituals. Revenue is one-time transactional per unit with no subscription or recurring component disclosed. The company has no institutional investment, parent company, or subsidiary structure identified, and operates as an independent founder-led entity.
Le Marche by NP firmographics
Firmographics- Name
- Le Marche by NP
- Legal name
- Le Marché by NP
- Website
- https://lemarchebynp.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Le Marche by NP is a founder-owned, private beauty company selling a single lip gloss SKU family (Naked Shine, $26) through its Shopify DTC storefront, a flagship boutique-cafe in Whitefish, MT, and a wholesale channel targeting individual clean-beauty consumers.
- Ownership category
- akta.pro rank
Le Marche by NP industry classification
Industry- Product category
- Premium Lip Care Cosmetics
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC)
- akta.pro secondary industries
- Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ), Eye & Lip Skincare (CRABAAAC)
Keywords
Where Le Marche by NP is headquartered
LocationHeadquarters
- HQ city
- Whitefish
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Le Marche by NP business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Product Sales: Direct retail sales of lip gloss products and other curated beauty items through e-commerce and physical boutique locations. One-time purchase model for individual products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Naked Shine Lip Gloss - $26 per unit |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Le Marche by NP product offering
Product offeringCore offering
Le Marché by NP sells the Naked Shine Nude Lip Gloss, an ultra-moisturizing lip gloss formulated with a lip plumping peptide, Sweet Almond oil, Babassu oil, vitamin C, E, and antioxidants, available in six sheer shades at $26 each. The company operates its own Shopify e-commerce storefront and a flagship boutique and cafe in Whitefish, Montana, distributing products directly to consumers and through wholesale partnerships with retailers.
Product overview
Le Marche by NP is a beauty and lifestyle company offering a curated collection of lip products. The core product is the Naked Shine Nude Lip Gloss, which comes in six shades including Barely Nude, Barely Pink, Barely Coral, Barely Blush, Barely Coco, and Barely Rose. The company operates a flagship boutique in Whitefish, MT, and positions itself around the ritual of boudoir and experiential beauty.
Differentiator
Problem solved
Functional benefit
Brands
- Naked Princess: A beauty collection featuring ultra-moisturizing lip gloss products with sensual creamy texture and high-shine sheer finish, including the Naked Shine lip gloss line
Products and services
- Naked Shine Lip Gloss An ultra-moisturizing lip gloss with a sensual creamy texture and high-shine sheer finish, formulated with a non-irritating collagen-producing lip plumping peptide. Designed for women and individuals seeking clean-beauty lip care (paraben, GMO, and phthalate-free) with visible plumping and conditioning effects within five days of use.
Quantifiable outcome
- Lips appear younger, smoother, and fuller within five days of use
Companies that use Le Marche by NP
Customer profileSegments1 record
Ideal customer profiles2 records
Le Marche by NP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Le Marche by NP partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Le Marche by NP competitors and assessment
Company assessmentDirect peers
- Merit Beauty: Minimalist clean beauty brand with a tightly curated SKU range and Sephora distribution. Comparable on small, disciplined product line, prestige pricing, and clean positioning.
- RMS Beauty: Clean, ingredient-led color cosmetics brand founded by a single creator. Comparable scale, founder-led clean beauty positioning, and DTC-plus-wholesale distribution model.
- Ilia Beauty: Clean color cosmetics and skincare brand sold DTC and through Sephora and Credo. Comparable on clean formulation stance, multi-channel distribution, and bold minimalist branding.
- Saie Beauty: Clean beauty brand with a focus on performance-driven, non-toxic color cosmetics. Comparable on clean formulation stance and DTC plus Sephora-anchored distribution.
- Tower 28 Beauty: Clean beauty brand emphasizing sensitive-skin-friendly formulations, sold at Sephora and DTC. Comparable on the clean beauty positioning, lip product focus, and indie-to-mass retail trajectory.
- Bite Beauty: Lip-focused clean beauty brand known for lip balms, lipsticks, and lip masks with edible-grade ingredients. Closely mirrors Le Marché by NP's clean, lip-centric, premium positioning.
- Kosas: Clean beauty cosmetics brand with a strong lip gloss and lip oil lineup sold DTC and through Sephora. Directly comparable to Le Marché by NP on clean positioning, prestige pricing, and lip-care focus.
- Lawless Beauty: Clean, performance-driven color cosmetics brand with a signature lip-plumping product. Comparable on the clean-beauty angle and on functional lip-plumping claims similar to Le Marché's peptide.
Broad incumbents
- Glossier: Iconic DTC beauty brand with category expansion into lip products and physical retail stores. Comparable on DTC-plus-flagship-store model and experiential beauty positioning, though Glossier is several scales larger.
- Sephora Collection: Multi-brand retailer's own prestige beauty line carried across all major channels. Relevant as the dominant distribution channel where independent clean lip brands like Le Marché by NP aspire to gain placement.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Le Marche by NP social profiles
Digital presenceLe Marche by NP financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Marche by NP leadership team
Management profileNumber of profiles
Profiles1 record
Le Marche by NP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Marche by NP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Marche by NP
What does Le Marche by NP do?
Le Marché by NP sells the Naked Shine Nude Lip Gloss, an ultra-moisturizing lip gloss formulated with a lip plumping peptide, Sweet Almond oil, Babassu oil, vitamin C, E, and antioxidants, available in six sheer shades at $26 each. The company operates its own Shopify e-commerce storefront and a flagship boutique and cafe in Whitefish, Montana, distributing products directly to consumers and through wholesale partnerships with retailers.
Is Le Marche by NP a public or private company?
Le Marche by NP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Le Marche by NP founded?
Le Marche by NP was founded in 2009. It employs 1 to 10 people.
Where is Le Marche by NP based?
Le Marche by NP is headquartered in Whitefish, United States, in the North America region.
How does Le Marche by NP make money?
One revenue line is on record: product Sales.
Who are Le Marche by NP's main competitors?
Direct peers on record are Merit Beauty, RMS Beauty, Ilia Beauty, Saie Beauty, Tower 28 Beauty, Bite Beauty, Kosas and Lawless Beauty. Broad incumbents are Glossier and Sephora Collection.
Does Le Marche by NP have an API?
No public API is recorded for Le Marche by NP.
What industry is Le Marche by NP in?
Le Marche by NP's product category is Premium Lip Care Cosmetics. Its primary akta.pro industry code is CRABACAC, Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint), with a secondary code of CRABACAJ, Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics). Its NAICS code is 45612 and its SIC code is 2844.