YouthSight
- Company typePrivate
- Founded2004
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
YouthSight firmographics
Firmographics- Name
- YouthSight
- Legal name
- Savanta Group
- Website
- https://youthsight.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where YouthSight is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
YouthSight business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Market Research & Consulting Services: Full-service market research including brand development, customer experience, communication effectiveness, and product development consulting. Delivered through project-based engagements and ongoing retainer relationships with enterprise clients.
- Data & Analytics Products: Proprietary research products including BrandVue, MarketVue, MillionaireVue, and Essentials. These are subscription or modular purchase products providing instant intelligence about markets, brands, and customers.
- Audience Panels & Data Collection: Survey design, data collection, and audience panel access services for market research. Includes omnibus and tracker products for ongoing measurement.
- Polling & Fast Surveys: Quick turnaround polling and survey services for time-sensitive insights needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Modular research products - Essentials suite offers low cost, high value alternative to traditional research |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
YouthSight product offering
Product offeringCore offering
YouthSight is a youth specialist research consultancy and panel and data services provider. It conducts research targeting young audiences including students and youth demographics, operating audience panels and producing insights on youth attitudes, behaviors, and brand perception for clients across sectors. The firm was founded in 2004 and is headquartered in London, United Kingdom.
Product overview
Savanta is a data, market research and advisory company that operates as a platform-plus-modules architecture. The core offering combines research & consulting services, audience & panels, and data collection & analytics with a suite of branded intelligence products. The product portfolio includes Virtual Personas by Savanta (AI-powered synthetic personas), BrandVue (brand market research insights), MarketVue (financial services B2B insights), MillionaireVue (HNWI research), Essentials and Business Essentials (modular research suites), Consumer Duty comms testing, Omnibus & trackers, Parliamentary panels, SnapMe videos, and State of the Youth Nation. These products are delivered alongside consulting services and audience panels to provide end-to-end market research capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- BrandVue: Brand market research tool that places brand market research insights at your fingertips, capturing data across critical marketing and company performance.
- MarketVue
- MillionaireVue
- Essentials
- Business Essentials
- Virtual Personas
- State of the Youth Nation
- SnapMe videos
- Omnibus & Trackers
- Parliamentary Panels
- Consumer Duty Communications Testing Framework
Products and services
- State of the Youth Nation
- Youth Audience Panel
- Student Research Panel
- Youth Research Consulting
Quantifiable outcome
- Consumer Compass report based on study of 3,500+ European consumers
- +2 more outcomes
Companies that use YouthSight
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles3 records
YouthSight technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
YouthSight partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RysecoreStrategic partnership for supporting the strategic repositioning of major international art brand. Combines Savanta's rigorous fieldwork and analytical depth with Ryse's direct access to industry stakeholders, deep data engineering, and strategic growth lens. A partnership drawn upon to deliver smart, actionable insights.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
YouthSight competitors and assessment
Company assessmentBroad incumbents
- Nielsen: Global measurement and data analytics incumbent whose consumer-panel and audience-measurement products compete with the firm's tracking and BrandVue-style subscriptions.
- Ipsos: Global market research incumbent covering consumer, public affairs, and youth research (e.g., Ipsos Observer) with far larger scale; overlaps with YouthSight across B2B/consumer brand research and polling.
- Kantar: Largest global research and insights group with brand tracking, consumer panels, and analytics products that overlap with BrandVue-style brand measurement offerings.
Emerging players
- Attest: Digital-native consumer research platform offering self-serve brand and audience research to growth-stage and mid-market clients; comparable modular, lower-friction GTM to YouthSight's Essentials suite.
- Prolific: Research participant recruitment platform with strong academic and youth/student participant pools; competes for the same respondent-side assets and increasingly for online research buyers.
Direct peers
- Mintel: Global market research and intelligence provider selling syndicated reports and bespoke research to consumer brands; comparable buyer base (enterprise consumer/CPG clients) and youth-category coverage.
- Toluna: Global research panel and survey technology company; competes on the same audience-panel infrastructure and on-demand survey products used by YouthSight.
- Savanta: Parent/affiliated group operating the same research-and-data model with overlapping products (BrandVue, MarketVue, MillionaireVue, Essentials) and shared GTM. Effectively the closest functional peer to YouthSight, with the youth segment (State of the Youth Nation) sitting inside it.
- YouGov: Global online market research firm built around registered panels and syndicated products, with deep UK presence and youth-focused offerings (YouGov BrandIndex, Profiles). Directly comparable panel-and-data business model.
- GWI (Global Web Index): Subscription-based consumer research platform built from large global online panels, with strong coverage of Gen Z and Millennial segments; competes head-to-head in panel-led brand and audience research.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
YouthSight social profiles
Digital presenceYouthSight compliance and trust
Trust signalCompliance1 record
YouthSight financial estimates
Financial estimateRevenue estimate
Valuation estimate
YouthSight leadership team
Management profileNumber of profiles
Profiles3 records
YouthSight funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YouthSight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YouthSight
What does YouthSight do?
YouthSight is a youth specialist research consultancy and panel and data services provider. It conducts research targeting young audiences including students and youth demographics, operating audience panels and producing insights on youth attitudes, behaviors, and brand perception for clients across sectors. The firm was founded in 2004 and is headquartered in London, United Kingdom.
Is YouthSight a public or private company?
YouthSight is a private company. It is classified as unknown and is currently operating.
When was YouthSight founded?
YouthSight was founded in 2004. It employs 11 to 50 people.
Where is YouthSight based?
YouthSight is headquartered in London, United Kingdom, in the Europe region.
How does YouthSight make money?
Four revenue lines are on record. Market Research & Consulting Services are the primary driver. The others are data & Analytics Products, audience Panels & Data Collection and polling & Fast Surveys.
Who are YouthSight's main competitors?
Broad incumbents on record are Nielsen, Ipsos and Kantar. Emerging players are Attest and Prolific. Direct peers are Mintel, Toluna, Savanta, YouGov and GWI (Global Web Index).
Does YouthSight have an API?
No public API is recorded for YouthSight.