YouthSight

Name

YouthSight

Legal name

Savanta Group

Website

https://youthsight.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Market Research & Consulting Services: Full-service market research including brand development, customer experience, communication effectiveness, and product development consulting. Delivered through project-based engagements and ongoing retainer relationships with enterprise clients.
2. Data & Analytics Products: Proprietary research products including BrandVue, MarketVue, MillionaireVue, and Essentials. These are subscription or modular purchase products providing instant intelligence about markets, brands, and customers.
3. Audience Panels & Data Collection: Survey design, data collection, and audience panel access services for market research. Includes omnibus and tracker products for ongoing measurement.
4. Polling & Fast Surveys: Quick turnaround polling and survey services for time-sensitive insights needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

YouthSight is a youth specialist research consultancy and panel and data services provider. It conducts research targeting young audiences including students and youth demographics, operating audience panels and producing insights on youth attitudes, behaviors, and brand perception for clients across sectors. The firm was founded in 2004 and is headquartered in London, United Kingdom.

Product overview

Savanta is a data, market research and advisory company that operates as a platform-plus-modules architecture. The core offering combines research & consulting services, audience & panels, and data collection & analytics with a suite of branded intelligence products. The product portfolio includes Virtual Personas by Savanta (AI-powered synthetic personas), BrandVue (brand market research insights), MarketVue (financial services B2B insights), MillionaireVue (HNWI research), Essentials and Business Essentials (modular research suites), Consumer Duty comms testing, Omnibus & trackers, Parliamentary panels, SnapMe videos, and State of the Youth Nation. These products are delivered alongside consulting services and audience panels to provide end-to-end market research capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• BrandVue: Brand market research tool that places brand market research insights at your fingertips, capturing data across critical marketing and company performance.
• MarketVue
• MillionaireVue
• Essentials
• Business Essentials
• Virtual Personas
• State of the Youth Nation
• SnapMe videos
• Omnibus & Trackers
• Parliamentary Panels
• Consumer Duty Communications Testing Framework

Products and services

• State of the Youth Nation
• Youth Audience Panel
• Student Research Panel
• Youth Research Consulting

Quantifiable outcome

• Consumer Compass report based on study of 3,500+ European consumers
• +2 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• RysecoreStrategic or Co-development PartnerStrategic partnership for supporting the strategic repositioning of major international art brand. Combines Savanta's rigorous fieldwork and analytical depth with Ryse's direct access to industry stakeholders, deep data engineering, and strategic growth lens. A partnership drawn upon to deliver smart, actionable insights.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Nielsen: Global measurement and data analytics incumbent whose consumer-panel and audience-measurement products compete with the firm's tracking and BrandVue-style subscriptions.
• Ipsos: Global market research incumbent covering consumer, public affairs, and youth research (e.g., Ipsos Observer) with far larger scale; overlaps with YouthSight across B2B/consumer brand research and polling.
• Kantar: Largest global research and insights group with brand tracking, consumer panels, and analytics products that overlap with BrandVue-style brand measurement offerings.

Emerging players

• Attest: Digital-native consumer research platform offering self-serve brand and audience research to growth-stage and mid-market clients; comparable modular, lower-friction GTM to YouthSight's Essentials suite.
• Prolific: Research participant recruitment platform with strong academic and youth/student participant pools; competes for the same respondent-side assets and increasingly for online research buyers.

Direct peers

• Mintel: Global market research and intelligence provider selling syndicated reports and bespoke research to consumer brands; comparable buyer base (enterprise consumer/CPG clients) and youth-category coverage.
• Toluna: Global research panel and survey technology company; competes on the same audience-panel infrastructure and on-demand survey products used by YouthSight.
• Savanta: Parent/affiliated group operating the same research-and-data model with overlapping products (BrandVue, MarketVue, MillionaireVue, Essentials) and shared GTM. Effectively the closest functional peer to YouthSight, with the youth segment (State of the Youth Nation) sitting inside it.
• YouGov: Global online market research firm built around registered panels and syndicated products, with deep UK presence and youth-focused offerings (YouGov BrandIndex, Profiles). Directly comparable panel-and-data business model.
• GWI (Global Web Index): Subscription-based consumer research platform built from large global online panels, with strong coverage of Gen Z and Millennial segments; competes head-to-head in panel-led brand and audience research.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/YouthSight
• LinkedInlinkedin.com/company/savanta

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YouthSight