Garden Fence

What Garden Fence does

GartenZauner (legal entity Zauner GmbH & Co KG) is an Austrian garden and landscape architecture firm founded in 2001 and headquartered in Kleinzell im Mühlkreis, Upper Austria. The company provides end-to-end services across garden planning, construction, and ongoing maintenance for private homeowners, hotels and hospitality venues, and public institutions across Austria and Germany. Its specialized technical core is the design and construction of VÖSN-certified biopools and natural swimming ponds (Schwimmteiche) — chlorine-free bathing facilities using biological water filtration systems that comply with Austrian bathing-water guidelines — alongside complementary capabilities in stonework, woodwork, terraces, floor coverings, and planting.

The business operates on a hybrid revenue model: project-based garden planning (€600-€5,000 depending on scope), one-time construction contracts for full garden and biopool installations, and recurring garden-maintenance packages for seasonal care. Sales are direct and consultative, anchored by a flagship showroom biopool at the headquarters used for appointment-based Wassertour customer experiences led by Managing Director Wolfgang Zauner, plus referral-driven demand from a portfolio of 3,000+ completed projects since 2001. Customer segments span private individuals (primary), hotels and wellness resorts including Das Stemp, Blobergerhof, Hotel Post am See, Vitalhotel Bad Birnbach, and Das Mühlbach (primary), and public institutions such as the Schulkomplex Rohrbach (secondary).

The company is family-owned and family-operated (GmbH & Co KG structure, leadership by Wolfgang Zauner and Agnes Zauner), fully bootstrapped with no external investors, and operates with a team of approximately 28 employees including multiple master craftsmen and an active apprenticeship program. Recent strategic positioning has emphasized award-winning project execution (multiple GALABAU Awards 2019-2025, OÖ Handwerkspreis 2025, Pondy Award 2025), VÖSN certification, geographic expansion into Bavaria, vertical diversification into public/educational projects, and recurring-revenue maintenance services.

Name

Garden Fence

Legal name

Zauner GmbH & Co KG

Website

https://gartenzauner.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Austrian garden and landscape architecture firm specializing in VÖSN-certified biopools and natural swimming ponds, providing planning, construction, and maintenance services to private homeowners, hotels, and public institutions across Austria and Germany since 2001.

Ownership category

akta.pro rank

Product category

Landscape Architecture & Garden Construction

NAICS

Landscape Architectural Services (54132), Landscaping Services (561730), Water Supply and Irrigation Systems (221310)

akta.pro primary industry

Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL)

akta.pro secondary industry

Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ)

Keywords

• Landscape architecture services
• Garden construction services
• Natural swimming ponds
• Biopool installation
• Garden maintenance services

Headquarters

HQ city

Kleinzell

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Garden Design & Planning Services: Professional garden planning services from initial consultation through to completion, including 3D sketches, detailed concepts, and execution planning. Pricing ranges from €600-€5,000 depending on garden complexity and size.
2. Garden Construction & Landscaping: Full-service garden construction including garden planning, biopools & swimming ponds, planting & garden care, flooring, stone work, wood work, terraces, and gardens for hotels & public spaces. Project-based revenue from completed garden installations.
3. Garden Maintenance Services: Ongoing garden care and maintenance services with customized care packages for seasonal maintenance, pruning, pest control, and emergency services

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

GartenZauner provides full-service garden and landscape architecture, including design consultation, 3D planning, construction management, and ongoing maintenance. The company specializes in VÖSN-certified biopools and natural swimming ponds with biological (chlorine-free) water filtration, alongside stonework, woodwork, terraces, planting, and dedicated offerings for hotels and public institutions. Services are delivered across Austria and Germany, primarily through direct sales and on-site consultations.

Product overview

GartenZauner is a garden and landscape design company offering a comprehensive portfolio of services for private gardens, hotels, and public spaces. The core offering centers on garden planning and construction, with specialized expertise in biopools and natural swimming ponds featuring chlorine-free biological filtration. The company provides integrated services including planting and garden care, floor coverings, stonework, woodwork, and terrace design. They serve clients across Austria and Germany, operating from Kleinzell im Mühlkreis in Upper Austria since 2001.

Differentiator

Problem solved

Functional benefit

Products and services

• Gartenplanung (Garden Planning) Professional garden planning service that creates individualized garden designs, from initial concept sketches to detailed execution plans, serving both private gardens and commercial projects in Austria and Germany. Pricing ranges from €600–€5,000 depending on complexity.
• Biopools & Schwimmteiche (Biopools & Swimming Ponds) Design and construction of natural swimming pools and bio-pools that use biological filtration instead of chlorine, offering eco-friendly bathing experiences for private gardens and hotels. VÖSN-certified and compliant with current bathing water guidelines.
• Biotop (Biotope) Creation of natural habitats that provide living spaces for flora and fauna, offering ecological balance, aesthetic design, and places of tranquility and relaxation.
• Pflanzarbeiten & Gartenpflege (Planting & Garden Care) Professional planting services and ongoing garden maintenance including seasonal care, pruning, pest control, and customized care packages with subscription-style recurring engagement.
• Bodenbeläge (Floor Coverings) Installation of various flooring solutions for garden paths including natural stone, concrete, gravel, grass pavers, and custom material mixes.
• Steinarbeiten (Stonework) Construction of stone elements including retaining walls, sitting walls, dry stone walls, stone steps, shower walls, stone tables, seating blocks, and benches.
• Holzarbeiten (Woodwork) Design and construction of wooden garden elements including terraces, pergolas, garden and vegetable beds, wooden decks, fences, privacy screens, benches, stairs, and pool houses.
• Terrassen & Kleingärten (Terraces & Small Gardens) Design and construction of terraces and small gardens, including rooftop terraces with planters and automatic irrigation systems.
• Hotels & öffentliche Gärten (Hotels & Public Gardens) Planning, installation, and maintenance of public gardens for hotels, companies, recreational parks, town squares, and schools, including biopools and swimming ponds. Custom quotation based on project scope.

Quantifiable outcome

• 3,000+ completed projects since 2001 across Austria and Germany
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• VÖSN (Verband Österreichischer Schwimmteich- & Naturpoolbau)coreTechnology or IntegrationCertified membership in VÖSN, the Austrian Association for Natural Swimming Ponds and Biopools. VÖSN members guarantee compliance with highest quality standards, have current specialist knowledge, and implement it expertly. All GartenZauner biopools and swimming ponds are certified and comply with strict bathing water guidelines.
• Wellnessresort Das StempminorGTM or Marketing PartnerSponsor and partner for GartenZauner photo competition 'Spaß am Wasser', providing overnight stay prizes at their 4-star wellness hotel in Bavaria, Germany. GartenZauner completed their OASEE water project (60m natural pool).
• Das Mühlbach thermal retreat & wellness resortminorGTM or Marketing PartnerSponsor and partner for GartenZauner photo competition, providing wellness retreat prizes. GartenZauner has completed garden projects for this hotel.
• Wellness-Hotel Churfürstenhof Bad BirnbachminorGTM or Marketing PartnerSponsor and partner for GartenZauner photo competition, providing accommodation prizes. GartenZauner has completed natural water wellness facilities for this hotel.

Scale indicators4 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Schreiber Garten- und Landschaftsbau: Established German Garten- und Landschaftsbau firm offering garden design, construction, and natural swimming ponds. Comparable service portfolio and target customer segments (private clients, hotels, municipalities).
• Biotop Landschaftsgestaltung: Austrian landscape architecture and garden design firm focused on natural pool and ecological garden construction. Direct peer overlapping strongly in biopool design, garden planning, and the DACH premium garden market.
• Naturaswim: German natural pool / Schwimmteich specialist offering design, construction, and biological filtration systems. Comparable niche specialization and target customer base of premium private and hotel clients.
• BioNova Naturpool: Specialist German builder of natural swimming pools and biopools. Closest direct competitor to GartenZauner's biopool/Naturpool core service, sharing biological-filtration technology, VÖSN-aligned certifications, and premium positioning.
• Living Pool (Biotop Group): European natural swimming pool builder under the Biotop umbrella. Highly comparable on biological water purification expertise and premium positioning for private and hospitality biopool installations.
• Pool & Nature Teichbau: German specialist builder of natural swimming ponds (Naturteiche) and biopools with VÖSN-affiliated standards. Direct niche competitor with comparable biological filtration offering.

Regional players

• Landschaftsbau Wirth: Austrian landscape construction company with overlapping garden design, stonework, and planting services. Regional peer operating in Austria with comparable mid-sized residential and commercial garden projects.
• Desch Gartengestaltung: Austrian garden designer and landscaper serving private and commercial clients. Comparable in offering planning, construction, and maintenance services within the Austrian premium garden market.

Broad incumbents

• Gärtner von Eden: Germany-wide network of premium independent garden and landscape designers. Directly comparable to GartenZauner in offering high-end garden planning and construction to private and hospitality clients, but operating at much larger geographic and member-firm scale.

Others

• Staudengärtnerei Gaißmayer (Gaissmayer): Specialist perennial nursery and planting designer in southern Germany. Adjacent peer in high-end planting design that GartenZauner specifies for its premium garden projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gartenzauner
• Instagraminstagram.com/gartenzauner
• LinkedInlinkedin.com/company/zauner-gmbh

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garden Fence