Livingpool

What Livingpool does

Livingpool (livingpool.de) is a German-language informational web portal dedicated to private indoor swimming pool (Schwimmhalle) planning, design, and renovation. The site serves primarily homeowners considering new builds or renovations, with secondary coverage of hotel hospitality and public/commercial swimming facilities. It provides three core content surfaces: a Gallery of completed pool hall designs organized by new builds and renovations, a Magazine with planning guides and articles on thermal insulation, moisture protection, acoustics, energy efficiency, and modernization, and an Expert Search directory that connects users with over 40 swimming pool specialists and a categorized manufacturer directory across water technology, pool construction, pool covers, climate technology, and wellness verticals in Germany, Austria, and the Netherlands.

The portal is sponsored and operated by ISO Gesellschaft für Isolier- und Feuchtraumtechnik mbH, a German GmbH specializing in thermal insulation and vapor barrier systems (notably its ISO-PLUS-SYSTEM) for indoor swimming pools and wet rooms. Livingpool has operated as a content and lead-generation asset since its 2016 launch. No pricing, paid listings, transaction fees, or direct revenue model is disclosed; the portal functions as an informational resource and referral funnel to third-party specialists and manufacturers, with ISO GmbH's underlying insulation technology as the implicit commercial anchor.

The business operates with a 5-person team and no disclosed monetization. Go-to-market is purely inbound via organic web traffic and SEO on niche pool-construction keywords, with the directory serving as the conversion mechanism. There is no app, no API, no paid advertising, and no social media presence documented; customer acquisition is content-driven rather than sales-driven. The entity is best understood as a marketing channel for ISO GmbH rather than an independent commercial venture.

Name

Livingpool

Legal name

ISO Gesellschaft für Isolier- und Feuchtraumtechnik mbH

Website

https://livingpool.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Livingpool is a German-language informational web portal launched in 2016 that guides homeowners through private indoor swimming pool planning, design, and renovation, and connects them with a DACH-region network of pool specialists and manufacturers.

Ownership category

akta.pro rank

Product category

Swimming Pool Information Portal

akta.pro primary industry

Pool Decking & Surrounds (HSAPALAK)

Keywords

• Indoor pool planning
• Swimming pool construction
• Thermal insulation systems
• Pool renovation services
• Pool specialist directory

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Distribution channels2 records

Marketing channels2 records

Core offering

Livingpool operates a web-based information portal that helps users plan and realize private indoor swimming pools, providing editorial guidance, a project gallery, a magazine, and searchable directories of certified pool specialists and pool manufacturers. The portal is sponsored by ISO Gesellschaft für Isolier- und Feuchtraumtechnik mbH and showcases its proprietary ISO-PLUS-SYSTEM thermal insulation technology for energy-efficient indoor pool construction.

Product overview

Livingpool is a German-language web portal dedicated to private swimming pool and swim hall planning. The platform operates as a content and directory service, featuring a Gallery for design inspiration (covering new builds and renovations), a Magazine with planning guides and articles on topics like thermal insulation, moisture protection, and energy efficiency in swimming halls, an Expert Search directory connecting users with swimming pool specialists and manufacturers across Germany and Europe, and a Manufacturer Search organized by six categories: water technology, swim hall construction, swimming pools, pool covers, climate technology, and wellness. The portal is sponsored by ISO Gesellschaft für Isolier- und Feuchtraumtechnik mbH, which provides thermal insulation and moisture protection solutions for swimming facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Livingpool Portal Web-based information portal serving private homeowners, hotel/hospitality operators, and public/commercial facility operators with editorial content, a project gallery, and a magazine on indoor swimming pool planning, construction, energy efficiency, acoustics, and humidity control.
• Expert Search (Expertensuche) Searchable online directory of certified swimming pool specialists (experts) that users can contact for planning and executing indoor pool projects.
• Manufacturer Search (Hersteller-Suche) Searchable online directory of swimming pool product manufacturers whose products are featured on the Livingpool portal, allowing users to source equipment and components for indoor pool projects.

Quantifiable outcome

• Heating costs can be reduced by up to 70% with proper insulation systems
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves3 records

Expansion highlights3 records

Regional players

• Blauarbeit: German directory for trades and home services. Overlaps with Livingpool's expert-finder function for German consumers seeking local contractors.
• Checkatrade: UK-based vetted tradesperson directory. Comparable business model of verified specialist referrals, although focused on the UK market and broad home services rather than pools specifically.
• Das Haus: German home and construction editorial/portal site. Comparable as a DACH-focused content platform that drives consumers toward home-building professionals.

Broad incumbents

• HomeAdvisor: Large US home services marketplace matching homeowners with local pros. Comparable lead-generation and directory model, but operates at significantly larger scale and broader category coverage.

Direct peers

• MyHammer: German home renovation and trades marketplace connecting homeowners with local specialists. Closest German-language peer to Livingpool in its role as a directory of pool and home-improvement specialists.
• Houzz: Global home renovation inspiration and professional directory platform. Comparable to Livingpool in combining project galleries, editorial content, and an expert/specialist finder, but operates at much larger scale and across all home categories.

Emerging players

• Schwimmbad & Sauna (Fachverband): German industry association portal for pool and sauna professionals. Comparable as a niche German-language content and directory reference point for pool construction, though trade-facing rather than consumer-facing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/livingpool

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livingpool